GMT = Greenwich Mean Time
GST = Gulf Standard Time – Middle East
EST = Eastern Standard Time
SGT = Singapore Time
14.25 SGT | 10.25 GST | 06.25 GMT | 02.25 EST
WELCOME - FUTR Group
FUTR GROUP, Shane White, Managing Director
14.30 SGT | 10.30 GST | 06.30 GMT | 02.30 EST
Shopping on the feed
PRESENTATION
Technology to assure content and messaging drive commerce
CAROUSELL, Puneet Garg, Head of Data Science & Data Engineering
14.45 SGT | 10.45 GST | 06.45 GMT | 02.45 EST
E-Commerce First: How Brands Need to Approach Advertising Online
PRESENTATION
There’s more competition for consumer attention than ever before. In this session, we’ll introduce many challenges brands face today to improve the customer experience, diversify channel partners and win on crowded channels. We’ll focus on Amazon Sponsored Ads, Google Shopping and Shoppable Media.
CHANNELADVISOR, Link Walls, Vice President – Digital Marketing Strategy
15.00 SGT | 11.00 GST | 07.00 GMT | 03.00 EST
Business of mobile & social commerce
PANEL
From influencers to new social media features and tech tools to purchasing as you see it, mobile apps are the major channel not to be messed with. How do brands best navigate to be successful? What customer experience strategy should you be planning for via social?
ONE CHAMPIONSHIP, Debbie Soon, Vice President and Head of Consumer Products
TOKOPEDIA, Rudy Dalimunthe, Vice President – Customer Excellence
DEUTSCHE BANK, Mohit Gupta, Director Marketing Asia Pacific & Global Social Media
SOCIALBAKERS, Charles Tidswell, VP JAPAC
Moderated By:
Margery Lynn, Independent Marketing Expert
15.30 SGT | 11.30 GST | 07.30 GMT | 03.30 EST
FUTR BREAKOUT ROOMS & 1’2’1 MEETINGS
16.00 SGT | 12.00 GST | 08.00 GMT | 04.00 EST
Personalisation in the age of AI
PRESENTATION
How can machine learning & high tech allow us to better connect with the customer?
O2, Mark Nicholson, Head of Online
16.15 SGT | 12.15 GST | 08.15 GMT | 04.15 EST
AI technology & insights to drive brand innovation
PRESENTATION
How AI technology driven predictive insights can help to drive innovation and growth of consumer brands in the market
KERRY GROUP, Parth Patel, VP Marketing, Asia Pacific-Middle East-Africa
16.30 SGT | 12.30 GST | 08.30 GMT | 04.30 EST
You said you loved me, but did you mean it?
PANEL
Customer centric & digital brands on building the key pillars for growth: brand values, innovation, sustainability & authenticity.
FOODPANDA, Laura Kantor, Marketing & Sustainability Director
THE WALT DISNEY COMPANY, Anand Roy, Regional Director – SE Asia
SUSTAINABLY, Loral Quinn, Co-founder & Chief Executive Officer
VESTIAIRE COLLECTIVE, Pierre Everling, Chief Regional Officer – APAC
Moderated By:
VAN MEDIA GROUP, Glenn van Zutphen, Founder
17.00 SGT | 13.00 GST | 09.00 GMT | 05.00 EST
FUTR BREAKOUT ROOMS & 1’2’1 MEETINGS
17.30 SGT | 13.30 GST | 09.30 GMT | 05.30 EST
Brand & team strategy 101
PRESENTATION
Driving growth is critical to any brand, but what does this look like and especially now in a post Covid world? Personal development (let alone a team!) is a large component in successful brand strategy. Join Rita Clifton CBE for a lesson you do not want to miss with a deep dive into the key pillars of brand management, individual development and a sneak peak into her new book “Love Your Imposter”.
NATIONWIDE & ASOS, Rita Clifton CBE, Non-Executive Director
17.45 SGT | 13.45 GST | 09.45 GMT | 05.45 EST
Relevancy in the ‘Age of the Customer’
PRESENTATION
What differentiates a truly personalised and frictionless digital experience? Relevance. These relevant experiences move customer interactions from being transactional to emotional, which is essential to drive the customer loyalty brands need to compete for market share. This session will uncover the secret tools you need to level up to the Relevance Leaders of digital commerce.
COVEO, Ben Wild, Business lead for the UK and Ireland
18.00 SGT | 14.00 GST | 10.00 GMT | 06.00 EST
A balancing act
PANEL
How can businesses today balance the customer’s demands for new practices but better services or products with their growing concerns for better transparency? How should you be balancing analytics with creative to help with producing the right consumer messaging? What ways can you ensure to match the right channels with the right data insights?
KIMBERLY-CLARK, Juliana Chu, Digital & Analytics Director
L’OREAL, Anvesha Poswalia, Digital Marketing Lead
COVEO, Ben Wild, Business lead for the UK and Ireland
HERBALIFE NUTRITION, James Sutton, Senior Digital Content & Campaigns Manager – EMEA
Moderated By:
FOREO, Frank Ravanelli, APAC Digital Media & Marketing Operations Manager
18.30 SGT | 14.30 GST | 10.30 GMT | 06.30 EST
FUTR BREAKOUT ROOMS & 1’2’1 MEETINGS
19.00 SGT | 15.00 GST | 11.00 GMT | 07.00 EST
Beyond the bottle
PRESENTATION
Putting the conscious consumer at the centre of planning through continued Lifecycle Assessment (LCA) for the environment. Positive change through innovation
PROCTER & GAMBLE, Oya Ongor, Senior VP for Home Care
19.15 SGT | 15.15 GST | 11.15 GMT | 07.15 EST
Navigating social shifts with purpose - Arcelik case study
PRESENTATION
Adopting a sustainability approach based on purpose and value, Arçelik pivoted its business and marketing strategy to rise to the occasion. It’s purpose-led efforts are now scaled up even further with the first-of-its-kind Hygiene Shield product line created in response to emerging consumer needs. Join us at this keynote session to explore leading a forward-thinking brand that stays alert to the shifting winds, forces issues into the spotlight and seeks to be part of the solution.
ARCELIK, Zeynep Yalim Uzun, Chief Marketing Officer
19.30 SGT | 15.30 GST | 11.30 GMT | 07.30 EST
Revive to survive
PANEL
How can legacy or established brands continue to upgrade & integrate in tomorrow’s innovative technology driven world? How did brands cope in 2020? It’s imperative to have the right tools at your fingertips (culture & team!) and this year has made the consumer more digital than ever. How can established brands keep up and stay relevant in tomorrow’s world. What partnerships can help them gain a competitive edge?
PEPSICO, Anna Farberov, General Manager – Labs & Innovation
CATHAY PACIFIC AIRWAYS, Abhijit Abhyankar, Regional Head of Marketing and Digital Sales
BACARDI, Tjalling Simoons, Marketing Director
MARS, Sorin Patilinet, Global Consumer Marketing Insights Director
Moderated By:
TATLER SINGAPORE (ASIA), Kissa Castaneda, Editor-in-Chief
20.00 SGT | 16.00 GST | 12.00 GMT | 08.00 EST
FUTR BREAKOUT ROOMS & 1’2’1 MEETINGS
20.30 SGT | 16.30 GST | 12.30 GMT | 08.30 EST
Beyond D2C – How to grow an omnichannel business to reach consumers on their terms and build profitable adoption channels
PRESENTATION
Hear from SDC’s CMO about how the first D2C telehealth platform for teeth straightening expanded its offering to become an end-to-end oral care company that is uniquely positioned to support the new age of virtual healthcare.
SMILE DIRECT CLUB, John Sheldon, Chief Marketing Officer
20.45 SGT | 16.45 GST | 12.45 GMT | 08.45 EST
Started from the bottom, now we're here
PRESENTATION
LOUNGE UNDERWEAR, Daniel Marsden, Chief Executive Officer & Founder
LOUNGE UNDERWEAR, Melanie Sian, CoFounder and Chief Brand Officer
21.00 SGT | 17.00 GST | 13.00 GMT | 09.00 EST
From disruptor to mainstream
PANEL
How can D2C brands continue to shine in the mainstream and take market share from legacy brands? It’s imperative to have the right tools at your fingertips (culture & team!) and this year has made the consumer more digital than ever.
M.GEMI, Heather Kaminetsky, Chief Brand Officer
SILKFRED, Emma Watkinson, Chief Executive Officer
URBAN DECAY, Wende Zomnir, Founding Partner
Moderated By:
CLOUDINARY, Milind Pansare, Head of Product Marketing
21.30 SGT | 17.30 GST | 13.30 GMT | 09.30 EST
FUTR BREAKOUT ROOMS & 1’2’1 MEETINGS
22.00 SGT | 18.00 GST | 14.00 GMT | 10.00 EST
Where are we headed - advanced visual toolsets
FIRESIDE CHAT
PARAMOUNT PICTURES, Ted Schilowitz, Futurist
22.15 SGT | 18.15 GST | 14.15 GMT | 10.15 EST
Trust in me - brands in the age of fake news and missinformation
PRESENTATION
Many brands try not to find their way into news, but in this day and age, news finds a way to them. When this happens, having strong brand pillars to trust-in can help a brand weather the storm of narrative co-opting and misinformation; allowing their message to stay focused and come out the other side stronger. Today, I’ll tell you how Lysol has been able to navigate these waters during our COVID crisis.
RECKITT BENCKISER, Nobles Crawford, E-Commerce Marketing Lead
22.30 SGT | 18.30 GST | 14.30 GMT | 10.30 EST
You've got to roll with it - growth management
PANEL
A conversation with leaders of brands who have seen a rise in sales & it’s customer base during covid. Lessons in handling and maximising growth when business picks up whilst always staying true to brand values & utilising e-commerce.
COVER FX SKINCARE, Emily Culp, Chief Executive Officer
STOCKX, Olivier Van Calster, VP International and GM Europe
ZOOM, Derek Pando, International & Partner Marketing
TRACKSMITH, Ryan Eckel, VP Marketing
Moderated By:
MORNING BREW, Halie LeSavage, Retail Reporter
23.00 SGT | 19.00 GST | 15.00 GMT | 11.00 EST
FUTR BREAKOUT ROOMS & 1’2’1 MEETINGS