In this talk, Giuseppe Baidoo, Founder of Gusto Snacks, will share how he turned an idea to save unwanted fruit into a snack brand now sold in Selfridges, WHSmith, and offices across the UK, while preparing to launch in leading high street retailers.

Giuseppe will explain the steps he took to grow the business with little money, how he got the attention of big retailers, and why telling your story in the right way really matters. He’ll also talk about the lessons he’s learned from selling in new markets and building a strong community of customers.

What you’ll learn:

– How small brands can get noticed by big retailers
– Tips for growing a loyal customer base
– What to think about when selling in new countries
– Why direct-to-consumer sales are so important
– How to turn your mission into a strong business

This session is for anyone building a brand and looking for real, practical advice on how to grow with purpose.

Giuseppe Baidoo, CEO, GUSTO SNACKS

20 MINUTE KEYNOTE

A full-scale tech stack transformation may not be feasible this year — often due to the challenge of securing organizational buy-in. Instead, consider addressing immediate needs with targeted solutions.

This session will explore how leveraging real-time data and adopting agile methodologies can significantly enhance marketing effectiveness. Look at how a focused approach on the right initiatives can streamline operations and deliver measurable results — including doubling your ROAS after campaign deployment.

Aaron Smedley, Chief Digital & Marketing Officer, LE CHAMEAU

20 MINUTE KEYNOTE

This session will deep dive into how Digital Commerce is evolving to become consumer’s new forefront and going way beyond just shopping.
We will also deep dive in some of the quick wins in digital commerce and how AI and Automation will make it simpler to execute at scale.
We will also do blue sky thinking of what will Digital Comerce evolve to in near future.

Swagat Choudhury, Global Digital Commerce Director, MARS WRIGLEY

20 MINUTE KEYNOTE