GMT = Greenwich Mean Time
GST = Gulf Standard Time – Middle East
EST = Eastern Standard Time
SGT = Singapore Time
14.25 SGT | 10.25 GST | 06.25 GMT | 02.25 EST
WELCOME - FUTR Group
FUTR GROUP, Shane White, Managing Director
14.30 SGT | 10.30 GST | 06.30 GMT | 02.30 EST
Becoming a champion in Online-to-Offline
PRESENTATION
How brands can learn to move towards frictionless commerce vs Omni Channel retailing. The new frictionless retail experience that Covid has taught us we need to get up to speed with.
LANDMARK GROUP, Anil Konidena, Chief Executive Officer & Head of South East Asia
14.45 SGT | 10.45 GST | 06.45 GMT | 02.45 EST
Scientific approach to engaging customers in Asia - Engagement As A Service (EaaS) : Helping Decision Makers Respond to COVID, a Taiwan Case study
PRESENTATION
Engagement is becoming harder as respect for consumers privacy and policies like GDPR takes hold. Consumers want to take back control of their digital life and key assets like their data and touchpoints. Future engagement will become permission based, where individuals have the right and control of 1. What (topic/issues) 2. Where (channel/time/method) and 3. Who to engage with (which brands/orgs/individuals). To succeed, brands need to really understand and thrive ‘WITH’ their consumers. At Engagement Lab, we are creating a platform that enables this journey and let consumers, decision makers, brands – meet, learn, build trust and co-create together. This presentation show case how Engagement Lab is helping decision makers respond to the COVID Crisis and succeed in COVID recovery.
EK2A,PARTNER COMPANY FOR GMOR’S ENGAGEMENT LAB, Tatt Chen, CEO
15.00 SGT | 11.00 GST | 07.00 GMT | 03.00 EST
Starting a retail revolution
PANEL
What have we learned since the reopening of retail? How big was the e-commerce shift and where are those consumers buying now?
PT MATAHARI DEPARTMENT STORE TBK, Sreekanth Chetlur, Head of Digital & Member of the Board of Management
PESTLE & MORTAR CLOTHING, Hugh Koh, Chief Executive Officer & Co-Founder
DOMINO’S, Mayank Singh, Sr General Manager – Head of Marketing & Technology
CHANNELADVISOR, Simon Clarkson, APAC MD
Moderated By:
ALVAREZ & MARSAL, Suresh Dalai, Senior Director – Asia
15:30 - 16:00 - Stage 1
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS
16.00 SGT | 12.00 GST | 08.00 GMT | 04.00 EST
Changing Landscapes
PRESENTATION
Why will sustainability be the driving force behind innovation in 2021 and beyond Covid? How do we ensure it is at the forefront of conversation to transform our businesses and workplaces? Collaborate, innovate and strategise.
EXXONMOBIL, Mabel Leung, Director – Asia Pacific Retail
16.15 SGT | 12.15 GST | 08.15 GMT | 04.15 EST
Now you see me, now you don't - location technology & targeting
PRESENTATION
In the age of digital disruption, consumers are the ones rewriting how the marketing game is played. Relevance and personalization is increasingly important to effectively engage with the consumer through the purchase journey and location plays a very big role. To add to it, the demand for home delivery and e-commerce is booming as a result of current times. This is a not-to-be-missed opportunity for ecommerce retailers (both large and SME!). How is location playing a key role in relevant customer targeting, advertising, and creating hyper-personalized customer journeys? How can location help ease the complexity of last mile (and meter) and on-demand delivery in today’s world? In the age of the consumer the importance of a lasting online shopping experience and data learnings plays a key role.
HERE TECHNOLOGIES, Deekshant Saxena, Process Design Manager -II
16.30 SGT | 12.30 GST | 08.30 GMT | 04.30 EST
I can't get no satisfaction - customer journey mapping
PANEL
As digital and technology evolve so does the customer journey, connect touch points both online and off to recognize how to build scale. How should you now be measuring true customer centricity? What internal buy in is required? If at first you do not succeed, try again.
STANDARD CHARTERED BANK, Millie Gillon, Managing Director & Global Head of CX
ZILINGO, Kushal Manupati , Head of Digital
REPUTATION.COM, Anthony Gaskell, Managing Director – EMEA
WEWORK, Kenneth Siber, Head of Labs
Moderated By:
MASTERCARD, Kat van Zutphen, Product Innovation Facilitator
17.00 SGT | 13.00 GST | 09.00 GMT | 05.00 EST
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS
17.30 SGT | 13.30 GST | 09.30 GMT | 05.30 EST
Virtual insanity
PRESENTATION
Combining digital with car making to create a new dawn in auto retail
LYNK & CO, Alain Visser, Chief Executive Officer
17.45 SGT | 13.45 GST | 09.45 GMT | 05.45 EST
Are You Ready For Hyperconnectivity?
PRESENTATION
With a wealth of information at their fingertips, and ever more connected devices in their lives, today’s consumers demand a whole new level of service. So how do brands & marketers work to meet these new expectations?
HUAWEI, Andrew Garrihy, Global Chief Brand Officer
18.00 SGT | 14.00 GST | 10.00 GMT | 06.00 EST
The winning strategy formula
PANEL
Brands & retailers seeing a positive upturn in the Covid environment but why? Purely due to product? Marketing? Messaging? E-commerce footprint? Lessons, changes & innovation in growth strategy
X5 RETAIL GROUP, Vladimir Salakhutdinov, Director, Strategy
CLARKS , Kunal Sethi, General Manager – Digital and Ecommerce
HUNTER & GATHER, Amy Moring, Co-Founder
SODA FOLK, Simon Waterfall, Managing Director
Moderated By:
YOUNG FOODIES, Theadora Alexander, Co-Founder
18.30 SGT | 14.30 GST | 10.30 GMT | 06.30 EST
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS
19.00 SGT | 15.00 GST | 11.00 GMT | 07.00 EST
Capturing the hearts and minds of 'locked down' consumers
Consumption of media is up – mobile, social, apps, video – though what channel (& creative) assure product messaging and purchasing is a hit?
CONDÉ NAST ITALIA, Roberta Cianetti, Social Media Director
19.15 SGT | 15.15 GST | 11.15 GMT | 07.15 EST
Designing for change at scale
PRESENTATION
Three years ago, Foolproof embarked on a journey to promote design-led change at Shell by bringing to life a scalable user-centric Fleet management platform. Today, the scalable hub is live and provides a one-stop-shop for customers’ fuel, product and mobility service needs. Tim will talk to its inception, development and future.
FOOLPROOF, Tim Loo, Executive Director of Strategy
19.30 SGT | 15.30 GST | 11.30 GMT | 07.30 EST
Multichannel or multiexperience
PANEL
Does omnichannel strategy neglect the “how” of customer experience? Creating a seamless omnichannel strategy across channels responds to “where” customers are but the channels themselves aren’t the end of the story. Shifting to a multiexperience strategy to truly ensure that the customer journey is seamless, no matter where they interact with the brand.
MATTEL, INC, Elisa Pogliano, Digital Transformation Leader
BOOKING.COM, Vikas Bhola, Regional Director – South APAC
POST OFFICE, Richard Barham, Head of Digital
FOOLPROOF, Tim Loo, Executive Director of Strategy
Moderated By:
RUTGERS UNIVERSITY, Oisin Lunny, Award Winning Marketer, Board Member at SXSW, Faculty Instructor – Mobile Marketing
20.00 SGT | 16.00 GST | 12.00 GMT | 08.00 EST
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS
20.30 SGT | 16.30 GST | 12.30 GMT | 08.30 EST
Survival of the fittest: changing retail strategies
PRESENTATION
Adapt to survive. How are retailers introducing new in-store concepts to enhance customer experience and drive revenue? From making your stores an extension of customer lifestyle with in-store co-working spaces, to flexible layouts, and personalisation through data. Covid-19 has accelerated many trends, which means we all must be agile in understanding what our customers want.
SHELL, Joerg Wienke, Global Head of Marketing – Shell Retail
20.45 SGT | 16.45 GST | 12.45 GMT | 08.45 EST
Cross-Border Trade in Turbulent Times
PRESENTATION
CBT is growing faster than domestic e-commerce, but how can you reach consumers globally without the complexities associated with international expansion? And how do you adapt to the regulatory changes impacting Europe in the next 9 months? Learn how to expand internationally and what you need to do to get ready for another year of change in 2021.
FRUUGO , Håkan Thyr , Chief Revenue Officer
21.00 SGT | 17.00 GST | 13.00 GMT | 09.00 EST
Experiencing the experiential
PANEL
Creating stores that meet the needs and expectations of your cross-border customer. From multi-language to multi-currency, ensure that your customers receive the same high-standard of experience, no matter where they shop in the world. What have we learned since the reopening of retail? How big was the e-commerce shift and where are those consumers shopping now? Online and social shopping
PIZZA HUT, David Sturdee, Chief Customer Officer & Chief Operations Officer – EMEA
FARFETCH, Filipa Neto, Senior Innovation Principal
SAMSUNG, Tanya Weller, Director of Samsung Showcase
AB TASTY, Ailean Goh, Head of Partnership APAC
Moderated By:
BBC WORLD SERVICE: MARKETPLACE, Leisha Chi-Santorelli, Editor & Team Manager
21.30 SGT | 17.30 GST | 13.30 GMT | 09.30 EST
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS
22.00 SGT | 18.00 GST | 14.00 GMT | 10.00 EST
Jack be nimble - Clorox case study
How to start DTC at a multinational corporation and what key strategies help to breathe success? Post Covid planning: shopper behaviour, business priorities and making a brand stick. Success and challenges of DTC for consumers and brands.
THE CLOROX COMPANY, Jackson Jeyanayagam, Vice President & General Manager of DTC
22.15 SGT | 18.15 GST | 14.15 GMT | 10.15 EST
Reinventing a 110 year old - FTD case study
PRESENTATION
To reinvent a 110 year old company is no small feat with over 30,000 retail outlets in 125 countries. Increasing its connection with customers, efficiency in operations and excellence in e-commerce (during a pandemic) is key but the success in these areas mostly starts with an individual’s growth mindset. FTD CEO Charlie Cole reaccounts the path he has taken to bring the corporation to new heights.
FTD , Charlie Cole, Chief Executive Officer
22.30 SGT | 18.30 GST | 14.30 GMT | 10.30 EST
Customer experience under a crisis
PANEL
How to deliver the same, if not better, customer experience during periods of unprecedented periods of difficulty. What did we learn from Covid-19 to ensure that your brand can remain customer-centric at all times?
COTY, Raffaele Masi , Global Head of E-commerce
DANONE, Linda Bethea, Head of Marketing
VMLY&R, Andreas Ortner, Head of Integrated Strategy
FIRST DIRECT, Alison Jaap, Customer Director
Moderated By:
CONTENT STRATEGIST, Hilary Sheinbaum, Journalist & Editor
23.00 SGT | 19.00 GST | 15.00 GMT | 11.00 EST
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS