TRACK CHAIR:

Ankita Agarwal, Head of Marketing, VALTECH APAC 

TRACK CHAIR:

Anna Soliman, Founder, PASS HER THE MIC

Join Peter Laughton, CEO of Eebz, as he delves into the transformative landscape of online marketplaces. Discover the game-changing dynamics between multi-listing and single-listing marketplace strategies, with exclusive insights using digital shelf analytics tailored for marketplaces like Lazada and Shopee. Explore the convergence of cutting-edge technology and extensive industry experience, unlocking unparalleled sales opportunities for brands and retailers across your product range in the e-commerce space. Don’t miss the chance to seize the future of online marketplaces.

PRESENTATION

Peter Laughton, Founder, EEBZ

PRESENTATION

Daan Suijlen, Industry Manager, Retail, GOOGLE SOUTHEAST ASIA

AI is in its infancy, but many companies are already working on implementing it. Customers will soon start expecting this kind of technology to be the norm and the companies that don’t meet these expectations are at risk of falling behind. Join this panel to find out: – How is technology being used to improve customer experience? – Integrating AI and machine learning into the experience – Predicting consumer behaviour through the use of AI and machine learning.

PANEL

Anjali Kalia, AVP – Digital Excellence, IHH Healthcare

Andres Mongrue, Head of Media APJ, HP

Clement Wong, Chief Growth Officer, FCM Travel

MODERATOR: Tina Mulqueen, CMO, LIVELY WORLDWIDE

Short lifespan of digital campaigns, lack of control around brand safety, expensive – these are all reasons why brands and retailers are looking for new and innovative methods to make an impact and build a relationship with their customers. Some brands are buying creative agencies, others are doing exclusive content collaborations artists or designers to stand out, and some are looking towards Web3 and NFTs. This panel discusses successful case studies using the latest strategies for “standing out amongst the glut of content.

PANEL

Koo Sok Hoon, Head Of Marketing Communications, BMW

Louie Lui, Head of Digital and Marketing, PHS HAIRSCIENCE

Bertilla Wong, Founder, THE CLOSET LOVER

Scott Thomas, Co Founder & CEO, CREATIVELY SQUARED

MODERATOR: Rica Facundo, APAC Editor, WARC

Explore how tech and AI can deliver value for the CPG industry in e-commerce and hear insights on Kenvue’s AI-driven journey to innovate digital/social shelf. *Kenvue Inc formerly the Consumer Healthcare division of Johnson & Johnson

PRESENTATION

Michelle Lo, Marketing & Commercial Analytics Head, KENVUE

Join Alex Baille, General Manager, Southeast Asia, India & MENA, THE WALT DISNEY COMPANY as he takes the audience on a captivating journey into the evolution of Minnie Mouse. Transforming from a charming character to a beacon of fashion and pop culture, you’ll gain insights into Disney’s astute brand-building approach, with Minnie shining as a prime example of authenticity and local resonance. Not just a character, Minnie stands as an embodiment of genuine self-expression. She brings a fresh perspective to the idea of an influencer and presents a compelling model for successful brand development.

PRESENTATION

Alex Baillie, General Manager, Southeast Asia, India & MENA, THE WALT DISNEY COMPANY

In the world of travel, the journey at FCM Travel Asia is a captivating story of innovation and collaboration. Artificial Intelligence (AI), with its chatbots and predictive analytics, has become a trusted partner, making customer interactions personal and travel smoother. Learn how FCM Travel Asia unlocks end-to-end booking through AI, enhancing cost-effectiveness, and streamlining operations while being ethical and responsible through our data privacy framework. Join us to know how to break down barriers and explore AI solutions for an extraordinary travel experience.

PRESENTATION

Abdel Abatouy, Chief Technology & Information Officer (CTIO), Asia, FCM TRAVEL

“Products are made in a factory but brands are created in the mind” – Walter Landor.

Creating a captivating brand for the customer of today is a different ball game. The playbook has changed and the conversations crafted around your brands need to change too. Let’s decode branding and talk about how to amplify your reach to your target audience. This LittleBlackBook conversation will be the toolbox you need for your brand.

PRESENTATION 

Sabina Munshi, Founder, BARESKIN SINGAPORE

Explore the integration of technology, such as mobile apps and digital platforms, to facilitate journeys and elevate customer experience within mobility services. Discuss the potential for personalized recommendations and targeted promotions based on traveler data. Showcase examples of how technology-driven journey is enhancing the overall customer experience.

PRESENTATION

Irene Renée R. Funtanilla, AVP, Marketing and Customer Experience, MPT MOBILITY Corp.

All marketers know that building their brand helps to bolster revenue. But how do you take brand metrics like awareness and consideration and turn them into metrics that matter to the c-suite? In this presentation, Mutinex Chief Customer Officer and Co-Founder outlines the four essential steps that will help you to measure your marketing, build buy-in and unlock the budget that will see your brand soar.

PRESENTATION

Matt Farrugia, Co-Founder & CCO, MUTINEX

Retail Media Networks play a big role in driving revenue for brands and retailers and are a linchpin in the future of commerce after the phase out of third-party cookies. However, across the APAC region the landscape of RMN platform providers is fragmented, making it challenging to scale marketing campaigns across multiple touchpoints, regions, and platforms. Join this panel to learn more about: – Driving efficiencies in campaign design and maintenance – Overcoming ‘walled gardens’ between platforms to understand consumer purchasing behaviours – Verifying metrics and preventing fraud.

PANEL

Alin Dobrea, Head of Marketing Solutions, ZALORA

Yi Ning Lim, Head of Growth, NUGURU

Anna Rhea Teves, Director, Digital Channels and Media, COLGATE PALMOLIVE

Chris Maloney, Regional Consumer Engagement & E-Business Director, Moët Hennessy Asia Pacific

Nikhil Raj, VP and Chief Business Officer of Retail Media, MOLOCO

MODERATOR: Penelope Siraj, Principal Consultant, R3

In the past year, AI has taken the world by storm and there are some great examples (AI Fashion Week New York, April 2023; Casablanca’s “Futuro Optimisto” SS23 campaign) and arguably less successful demonstrations (Pepperoni Hug Spot – anyone?) of the potential for this technology. Without a doubt AI offers an incredible opportunity for marketeers to meet the demand for cost effective, hyper personalised and fast paced digital marketing campaigns but as with the advent of any new technology, it also poses a new set of challenges. Join the experts as they discuss the: – Opportunities of AI in generating hyper personalized and innovative marketing campaigns – Impact of AI on the collaboration with creative and social media agencies – Challenges around IP, authenticity, preventing deep fakes and unintended bias.

PANEL

Delbert Ty, Chief Marketing Officer, COFFEE MEETS BAGEL

Gijs Verheijke, Head of Luxury, Carousell Group

Sherawaye Hagger, Head of Brand PR, Personal Care, UNILEVER

MODERATOR: Oliver Budgen, CEO, and Founder, BUD COMMUNICATIONS, APAC Chairperson, THE DRUM NETWORK