STAGE 1
STAGE 2

09.30 SGT

09:30 - 09:50 - 1
BRANDS, RETAIL & OMNICHANNEL
What it takes to succeed in the Omnichannel Future

PRESENTATION

Dr. Wolfgang Baier took on the role as CEO of LUXASIA in 2016, and transformed the company from being a leading Asian beauty distributor to a leading omnichannel leader by adding e-commerce and brick-and-mortar platforms. LUXASIA is now also one of the leading omnichannel platforms for luxury brands, helping foster customer relationships and growing businesses. In this session you will learn what is imperative in order to run retail success online and off, how to connect with the ever evolving consumer, and how to create stores that meet the needs and expectations of your cross-border customers.

LUXASIA GROUP, Dr. Wolfgang Baier, CEO

09:30 - 09:50 - 2
D2C & GROWTH
This is how you do it! D2C reaching new heights

PRESENTATION

You can take the company out of the family, but you can’t take the family out of the company. Supara Group is a second-generation family-owned business and it will continue to maintain it’s core family values while growing and innovating. George Hartel takes you on his journey of creating Thailand’s most innovative tech apparel online retail businesses, SchoolMaskPack.com, and TheGoodDayLab.com, their D2C ecommerce brand in North America, keeping families going through one of the most tumultuous years ever.

SUPARA GROUP, George Hartel, Chief Commercial Officer

09.50 SGT

09:50 - 10:10 - 1
BRANDS, RETAIL & OMNICHANNEL
Brand safety is human safety

PRESENTATION

When we talk about brand safety, what we’re really talking about is people. After all, people are at the core of everything we do, whether they’re using our products and services, populating our communities, or coming to work every day to make our brands what they are.Through policies, products, and partnerships, Twitter is making progress. But there’s more to do.

TWITTER, Tina Pang, Head of Client Solutions, Southeast Asia

09:50 - 10:10 - 2
D2C & GROWTH
The role of metaverse, VR, AR, avatars in extending or developing brands

PRESENTATION

ORDRE, Simon P. Lock, Chief Executive Officer

 

10.10 SGT

10:10 - 10:50 - 1
BRANDS, RETAIL & OMNICHANNEL
Critical connection - resonating with today's digitally savvy, sustainable, & covid wary consumer in offline experiences

PANEL

While COVID-19 has moved most of the world from offline to online, many companies are still battling to keep their offline customers loyal and entertained. The pandemic provided new opportunities for retailers to adjust to these new changes and accelerate their omnichannel strategies. Additionally many consumers are becoming more aware of the amount of carbon emissions released from all of the online shopping shipments, making them more inclined to take to the physical stores! The challenge is in understanding and acknowledging how consumer behaviors shift rapidly, and adapting your strategies accordingly.

NIKE, Tarundeep Singh, Stores Director, SEA & India 

L’OREAL, Anil Srinivas Chilla, Chief Digital Officer – India 

MEYER COOKWARE AUSTRALIA, NZ, Richard Millson, Managing Director

Loek Berendsen, Global Omnichannel Strategist

 

Moderated By: 

TEXTILE AND FASHION FEDERATION, Ho Semun, CEO

10:10 - 10:50 - 2
D2C & GROWTH
Agility, creativity & efficiency - strategies to help brands succeed tomorrow

PANEL

With the recent uncertainty born from the pandemic and a loss of control of the supply chain, brands have had a lot to handle whilst online purchasing has been growing rapidly especially in D2C. Consumer expectations are now at an all-time high, and companies must leverage all their data to create more personalized and efficient sales channels in order to keep up. A review of the strategies and solutions brands need to implement in order to succeed tomorrow.

CELTRA, Raushida Vasaiwala, General Manager

WUNDERMAN THOMPSON, Aadit Bimbhet, Regional Commerce Director

ZILINGO, Sushant Mantry, EVP and Head of B2B eCommerce

Iebua Hotels and Resorts, Deepak Ohri, Cheif Executive Officer

 

Moderated By: 

INSEAD, Bhavana Gupta, Global Marketing, Branding & Content Development

10.50 SGT

10:50 - 11:20 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

11.20 SGT

11:20 - 11:40 - 1
MARKETING & INNOVATION
AI ML in Marketing and Innovation of Food

PRESENTATION

From knowing what goods to manufacture in large numbers to what dishes to put on your menu to increase revenue, artificial intelligence and machine learning have become an essential part of marketing in the food industry. Understanding what your customer’s needs are is essential if you’re to stay ahead of the competition. This is impossible to do without the use of AI and ML as customer and market demands change at an ever evolving pace. In this session, CMO, Sanjib Bose, shares some key innovations that provide their millions of consumers with delightful & nourishing food, as well as how to build a future ready marketing & digital commerce organization to keep people & technology at the center of everything you do.

KELLOGG COMPANY, Sanjib Bose, Chief Marketing Officer – SE ASIA

11:20 - 11:40 - 2
DIGITAL & TECHNOLOGY
The Future of Branded Content

PRESENTATION

A brand is merely a logo on a page or on a product, either instore or online, waiting for a consumer to give it a try. It may be the best brand in the world, with all the best intentions, but like a newborn baby all it can do is cry out for attention. How can we breathe life into a brand so it can grow up and create a world for itself where it can live, play and thrive amongst like-minded fans? As marketers, what if we viewed our purpose as one that helps brands come alive so they can transform into self-sustaining entities, fueled by the shared passions of brand believers?

TACO BELL, Gitanjali Sriram, Head of Marketing & Communications

11.40 SGT

11:40 - 12:00 - 1
MARKETING & INNOVATION
Marketing for Culture: How Inclusive Cultures Move Markets and Society

PRESENTATION

Consumers increasingly expect socially responsible corporations, and marketers have responded by investing more in CSR and inclusive messaging. To truly progress, marketers should become proactive in building a better world for consumers rather than reactive to consumer demands. This talk is about how messaging catalyzes progress and how we often overlook the power of the narratives inside our own walls.

KINDRED PR, Tina Mulqueen, Chief Executive Officer

 

11:40 - 12:00 - 2
DIGITAL & TECHNOLOGY
Composable Futures

PRESENTATION

Composable commerce, the evolution of headless stacks and the rise of micro services; what is it and when is it right for your brand?

OVERDOSE, Iestyn Keyes, Managing Director, Southeast Asia

12.00 SGT

12:00 - 12:40 - 1
MARKETING & INNOVATION
The risk & reward of sustainable marketing

PANEL

Sustainable marketing is no longer just a ‘trend’. Sooner or later, everyone will have to get on board the sustainability movement and include new implementations into their company’s strategies. Not only is the shift to sustainability important for the environment, but it’s also imperative if a company is to maintain successful customer acquisition and competitive advantage. In our day-and-age, one must maintain agile and proactive (like adapting sustainable marketing into their business ecosystem) even if that means assuming both risks and opportunities.

DOMINO’S PIZZA INDONESIA, Mayank Singh, Head of Marketing & Technology

DANONE, Anirban Basu, Innovation Director, Asia Pacific, Americas, Middle East, CIS and Exports

PLUSH, Ash Mehta, Head of Digital 

IEBUA HOTELS AND RESORTS, Deepak Ohri, Chief Executive Officer

 

Moderated By: 

WARC, Gabey Goh, Asia Editor 

12:00 - 12:40 - 2
DIGITAL & TECHNOLOGY
Creating a company, culture & team to take on tomorrows digital challenges

PANEL

Many companies have had to adapt and evolve more so in the past 2 years than ever before. The recent pandemic has especially forced many companies to accelerate their digital business transformation as a necessity for survival in the competitive market. While the results of these new digital implementations have mostly proven to be beneficial, it’s also revealed several new challenges for companies – in particular within the workplace and culture let alone the infrastructure updates. A discussion to make sense of it all. 

AXA INSURANCE, Tomasz Kurczyk, Chief Transformation & Digital Officer

MCAFFEINE, Tarun Sharma, Co-Founder & CEO

H&R BLOCK, Louise Cummins, Marketing and Digital Innovations Director

OPSOLUTIONS, Ileanne Arango, COO

 

Moderated By: 

EnerScale, Saki Kobayashi, Co-Founder

12.40 SGT

12:40 - 01:30 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

13.30 SGT

13:30 - 13:50 - 1
DATA & CONSUMER INSIGHTS
Key Consumer and Marketing Trend for the next 5 years – the pandemic to the endemic journey

PRESENTATION

Consumers are starting to wake up, and brands must follow suit… In this day and age everything is available online for consumers to see and read, and the pandemic has accelerated this virtual transparency. Shawn Roy dives into the importance of empathy, authenticity purpose, sustainability, and social responsibility in the future of consumer and marketing trends.

GSK, Shawn Roy, Senior Consumer Insights & Brand Planning Professional

13:30 - 13:50 - 2
E-COMMERCE & M-COMMERCE
Rebuilding The Future of Retail from The Female Gaze

PRESENTATION

Entrepreneur and international businesswoman, Mei Xu, built a multimillion dollar company Chesapeake Bay Candle, before founding the international e-commerce platform YES SHE MAY in 2018. After consulting several women-owned businesses, Mei found that US women produce less than 10% of the products available for consumers to purchase, even though more than 80% of purchase decisions are made by US women. The hopes and dreams for Yes She May are simple; that they shine a light on products designed by women so that they can give consumers a meaningful purchase. In this session you will learn all about Mei’s socially driven enterprise – from the importance of supporting and elevating women owned businesses, to supply chain management in China & the US, to scaling and growing, to the logistics of setting up factories, to the challenges of sustainability practices, and consumer product success as a woman.

CHESAPEAKE BAY CANDLE & YES SHE MAY, Mei Xu, Founder

 

 

13.50 SGT

13:50 - 14:10 - 1
DATA & CONSUMER INSIGHTS
eCommerce was once the Cinderella of retail, the next chapter has only just begun. Join to hear retailer stories of adoption, adaption and acceleration

PRESENTATION

Join Matt McClelland, Head of Growth SEA, dotdigital, as he takes you through a number of merchant success stories, and business strategies to help you grow your retail operation, now and into the future. He will cover:

  • The challenges merchants have faced over the last 18 months and how they’ve built resilience.
  • Lessons learned, and how their business and marketing strategies have evolved.
  • A look into the future and what’s next.

DOTDIGITAL, Matthew McClelland, Head of Growth SEA

13:50 - 14:10 - 2
E-COMMERCE & M-COMMERCE
FROM ACQUISITION TO CHECKOUT: Improving your online customer journeys

PRESENTATION

The data says it all – almost 50% of online traffic is made up of new visitors, but how are you making sure they stay on your website and actually convert? Our answer: start by having a seamless online customer experience. In this 20 minute workshop you will learn:

1. Data deep-dive: 2021 digital benchmark data to understand how your online visitors navigate through your website or app
2. The customer journey: applicable examples from brands who have improved revenue by focusing on optimising the customer journey

CONTENTSQUARE, Mathilde Soler, Senior Customer Success Manager

CONTENTSQUARE, Neha Garg, Demand Generation Manager

14.10 SGT

14:10 - 15:00 - 1
DATA & CONSUMER INSIGHTS
Data driven engagement & analytics planning in the post covid era

PANEL

As the world prepares for ‘the new normal’ post-pandemic, many brands are preparing to adapt, overcome, and survive the current economic crisis. This means having to deal with reduced marketing spends, changes in purchase behavior, and an increase in digital activity. Advanced data analysis has rapidly become an essential component of nearly every industry in order to keep up with these new digital demands and the ever-evolving economy.

MEDIALAB – GOOGLE, Meenakshi Iyer, Performance Media and Measurement Lead

Veena Swaminathan, Head of Portfolio Analytics

HILTON, Ivy Esquero, Director, Enterprise Brand and Loyalty Marketing, APAC

 

Moderated By: 

PAGE GROUP, Adrian Adshade, CX Lead, APAC

14:10 - 15:00 - 2
E-COMMERCE & M-COMMERCE
Developing infrastructure & technology to keep up with a rise in digital demand

PANEL

In under a decade, the online playing field has dramatically changed demand generation. Companies and organizations can now optimize digital demand generation by monitoring all digital presence. The results? Technology is revolutionizing virtually every aspect of infrastructure in order to keep up with this rise.

PIZZA HUT – YUM! BRANDS, Charmaine Wong, Senior Marketing Director

TOKOPEDIA, Herman Widjaja, Senior Vice President & Chief Technology Officer

VESTA, Shabab Muhaddes, General Manager APAC

 

Moderated By: 

Lala Rimando, Author and Journalist

14.50 SGT

15:00 - 15:20 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

15.20 SGT

15:20 - 15:40 - 1
BRAND & STRATEGY
The new age/new era of marketing

PRESENTATION

In an always on, 24/7 world the 70 year old, siloed advertising and marketing services model doesn’t work any more. Clients need to take back control of marketing, emphasise and really implement agility and integrate and use first party data, particularly in a cookie-less world. They need access to all the talents of an agency organisation instantly. A digital only, data-driven, content and digital media model is the answer, that goes to market faster, better and cheaper and executes in a unitary organisation

S4 CAPITAL GROUP, Sir Martin Sorrell, Founder & Executive Chairman

Moderated By: 

BLOOMBERG NEWS, Ivan Levingston, European Tech & Advertising Reporter

15:20 - 15:40 - 2
CX & LOYALTY
Case Study from Tripadvisor:

PRESENTATION

Analysing data is at the heart of any digital business transformation in a Post-Covid era. Assessing opportunities with customer analytics and leveraging digital platforms is a must. To promote a destination to the right audience globally & efficiently, big data interpretation is critical. Join Tripadvisor’s marketing guru as she connects the data, analytics and marketing dots.

TRIPADVISOR, Sarah Mathews, Group Head of Destination Marketing APAC

15.40 SGT

15:40 - 16:00 - 1
BRAND & STRATEGY
Driving Lenovo eCommerce hypergrowth in Asia Pacific

PRESENTATION

At Lenovo, we are leading an Intelligent Transformation to create better experiences and opportunities for millions of customers around the world. With the rise of eCommerce in Asia Pacific, customer-centricity has taken center stage, bringing forth new ways of engagement and innovations within this space.

LENOVO, Rajesh Thadani, Asia Pacific, E-commerce Director

15:40 - 16:00 - 2
CX & LOYALTY
The hidden ingredients behind CX & Loyalty Success

PRESENTATION

Customer Lifetime Value, which is driven by loyalty, has been shown as a reliable source of revenue growth. According to Harvard Business Review, revenue growth for loyalty leaders is 2.5 times as compared to others in their industry.

The growth of digital platforms has enabled brands to take advantage of every touchpoint in their customer’s journey to maximise CX. Customer-centric brands are evolving themselves from offline to online to super applications adopting, measuring and optimizing with newer metrics.

More insights on the hidden ingredients that top brands employ to boost CX and loyalty will be presented through our prominent case studies.

FPT ASIA PACIFIC, Vincent Le Hoang Vu, Head of Digital Growth & Solutions

FPT ASIA PACIFIC, Chung Do, Director of Digital Marketing Solutions

16.00 SGT

16:00 - 16:40 - 1
BRAND & STRATEGY
Purposeful reinvention & planning for established brands to stay ahead

PANEL

The past couple of years have been a whirlwind of challenges for all industries. From the pandemic to the most recent climate report to different social movements arising, companies are having to transform their branding in more authentic, sustainable, and digital savvy ways than ever before. A conversation from all sides of the fence from a healthcare company to a food production company to a retail developer… see what lessons they can teach! 

GSK, Shawn Roy, Senior Consumer Insights & Brand Planning Professional

MONDELEZ INTERNATIONAL, Sachin Prasad, Senior Director, Commercial Strategy – Asia Pacific, Middle East and Africa (AMEA)

CENTRAL PATTANA PUBLIC COMPANY LIMITED, Napapat Luedeesunun, Vice President Marketing Strategy

GOJEK, Sunita Venkataraman, Senior Vice President

 

Moderated By: 

Lala Rimando, Author and Journalist

16:00 - 16:40 - 2
CX & LOYALTY
Customer expectation and delivering on a brand promise for loyalty & retention

PANEL

In this day and age, transparency and authenticity will be key in your business’s success. What with online reviews and ratings plastered all over the internet for everyone to see there’s simply no way to hide. Shaping your brand and marketing strategies around your customer’s values and expectations has thus proven to be the new key ingredient in maintaining loyalty and retention. 

ROCHE, André Grandt, Customer Experience Lead & Transformation Officer

RECKITT, Rikhia Chakraborty, Global Category – Senior Brand Manager

POMELO FASHION, Cathriona Nolan, VP, Creative & Brand Marketing

SHOPIFY, Ben Robinson, Senior Merchant Success Manager

 

Moderated By: 

CHRISSPEAK Pte Ltd, Christina Lim, Principal

16.40 SGT

16:40 - 17:10 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS