STAGE 1
STAGE 2

09.30 SGT

09:30 - 09:50 - 1
BRAND & STRATEGY
How do we create an organization for the channels of the future?

PRESENTATION

Agility, creativity, adaptability, and resilience are key in an organization’s consistent success, however creating and maintaining success is more complex than that.

It’s fundamentally important to continually meet ALL of your customer’s needs while maintaining brand authenticity. The trick lies in doing so while catering to the different channels that exist, or don’t exist, in different parts of the world.

So although implementing newly developed digital technologies is important in order to keep up with the channels of the future, it is equally as important to understand which of those channels are not yet accessible in certain markets and then tailoring your strategies to that unique market while maintaining brand authenticity.

L’OREAL INDONESIA, Umesh Phadke, President Director

09:30 - 09:50 - 2
CX & LOYALTY
Practical ways to use data and AI to improve CX

PRESENTATION

The ways in which brands connect with their consumers has massively changed over the past few years thanks to increasingly new trends and technologies. In this session Dr. Anshuman will help you discover how a reliance on data can help you learn and connect more with your customers than ever before. Here you will gain more insights into the newest trends in CX technology, like customer data platforms and AI/machine learning to help personalize all customer experiences and maximize resources.

SONY RESEARCH INDIA, Dr. AngShuMan Ghosh, Head of Data Science

09.50 SGT

09:50 - 10:10 - 1
BRAND & STRATEGY
How to Drive Sales with Influencer Marketing

PRESENTATION

Influencer marketing drives awareness, but did you know that it can drive more conversions and sales too? 81% of consumers say their purchase decisions have been influenced by Instagram posts*. Find out how to curate a branded content strategy to resolve common content marketing challenges on reach, targeting and measurement, and achieve greater add-to-carts and purchase conversions

FACEBOOK, Yang Yang, Partner Development Manager, Creative Platforms Business Ecosystem Partnerships

09:50 - 10:10 - 2
CX & LOYALTY
The evolving future of Customer Experience in E-Commerce.

PRESENTATION

CLEVERTAP, Meenakshi Ganesh, Head of Customer Success – APAC

10.10 SGT

10:10 - 10:50 - 1
BRAND & STRATEGY
Brand purpose & authenticity. Sustainability - attention - activism

PANEL

In today’s highly-connected digital environment, your business cannot thrive without brand authenticity. While businesses in the past were willing to do whatever it took to make a sale, from falsely marketing the implementation of sustainable practices to ‘tweeting’ about their stance with different activist campaigns.

The age of savvy consumers has forced companies to reconsider what they say, even if that means admitting that they haven’t been able to go 100% sustainable yet. However with the continuously rising awareness of sustainability worldwide, many organizations are having to build up innovative ways to improve their sustainability performance in the marketplace.

TUPPERWARE BRANDS, Kartik Khare, Global Vice President, Product Strategy & Innovation

WWF INTERNATIONAL, Bonnie Chia, Head of Brand

P&G, Alexandra Vogler, Senior Brand Director & Chief Marketing Officer


Moderated By:

INSEAD, Bhavana Gupta, Associate Director, Product Marketing

10:10 - 10:50 - 2
CX & LOYALTY
Managing online to offline customer experiences & expectations for better loyalty

PANEL

Customer behavior has changed. With the Internet being constantly available, research has never been easier for consumers. Around 80% of consumers make online searches for businesses with online reviews before finding their way to the branches. Creating an online presence is therefore essential in creating assurance, influencing purchasing decisions, and cultivating your brand loyalty.

KANMO GROUP, Craig Wheeler, Group Digital & Omnichannel Director

MARRIOTT INTERNATIONAL, Mei, Xue Ying, Senior Director, Loyalty Marketing & Program Asia Pacific

SAMSUNG, Abhishek Grover, Head of Digital Marketing Group

TALKWALKER, Alexander Loh, Vice President of Customer Success, JAPAC


Moderated By:

AUTOMATED CREATIVE, Tom Ollerton, Founder

10.50 SGT

10:50 - 11:20 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

11.20 SGT

11:20 - 11:40 - 1
DATA & CONSUMER INSIGHTS
Customer insights to drive change

PRESENTATION

In 2020, ONE had digital follower growth of 113%, and was ranked among the top 10 sports media properties in the world by Nielsen Sports. The company’s rapidly expanding fan base meant that consumer preferences and behaviors were constantly evolving. ONE will discuss how they relied heavily on insights to drive business strategy in order to supercharge fan engagement and commercial partnerships.

GROUP ONE, Sanchit Garg, SVP, Global Head of Media Rights and Strategic Partnerships


Moderated By:

VANMEDIA GROUP, Glenn van Zutphen, Founder

11:20 - 11:40 - 2
E-COMMERCE & M-COMMERCE
Bricks and Mortar to Truly Omni-channel

PRESENTATION

Plush built their e-commerce capabilities ahead of the game. So while the world was adapting from offline to online, Plush’s e-commerce presence served them well as their showrooms closed and their customers shifted to online sales. Tune in to hear how Plush navigated this stark rise of e-commerce sales by building on their digital transformation strategies across divisions, driving e-commerce & digital marketing, and building digital capabilities across the entire organization.

PLUSH, Ash Mehta, Head of Digital 

11.40 SGT

11:40 - 12:00 - 1
DATA & CONSUMER INSIGHTS
How to blend digital channels, data and insights to make it tangible

PRESENTATION

What exactly is data? How can we, as marketers, take available digital and insight data and resolve all that data into a meaningful easily explained outcome to our stakeholders? Looking at data as raw material, the possibilities to create tangible and appealing visualizations are limitless. Let Penelope Siraj, Principal Consultant at R3 Asia Pacific, bring you through some beautiful examples and next steps in making data tangible.

R3, Penelope Siraj, Principal Consultant

11:40 - 12:00 - 2
E-COMMERCE & M-COMMERCE
Building a resilient omnichannel retail business

PRESENTATION

The pandemic has acted as a time machine in commerce, accelerating trends and consumer behaviours in a way not many anticipated. Shopify supports over 1.7 million merchants around the world and Neel is going to share stories, insights, tips and actions that have allowed many of these merchants to emerge stronger than ever as the continue to drive the future of commerce across any and every channel.

SHOPIFY, Neel Bhatt, Head of Partnership, SEA (Shopify Plus)

 

12.00 SGT

12:00 - 12:40 - 1
DATA & CONSUMER INSIGHTS
Setting yourself up for success, the key to operations both inside and out, home or away!

PANEL

Operating a business to its optimum, its never without its challenges especially if that takes place in a new market. This case study driven session highlights the key elements to a successful set up by diving into everything from urban logistics to sourcing a new network, and from monitoring changes in purchasing behaviour to last-mile delivery!

ISLAND TEO CO, Minodh De Sylva, Director & Chief Business Officer

RAKUTEN EUROPE, Ryoichi Río Fukaya, Director, Strategy and Operations

US TWO TEA, Ranmu (Maggie) Xue, Founder & CEO


Moderated By: 

VANMEDIA GROUP, Glenn van Zutphen, Founder 

12:00 - 12:40 - 2
E-COMMERCE & M-COMMERCE
Stepping stones to become the master of the marketplace & selling online

PANEL

The rise of online shopping is thought to be a major factor in the decline of the “high street”. But with everyone moving from offline to online, how can companies maintain competitive advantage and what must they do in order to keep up? JD.com, Tophatter, and Zilingo, are some of the top e-commerce giants in the industry, but what makes them so successful?

UNILEVER, Tanya Singh, Digital Transformation & Growth Lead

CHANNELADVISOR, Adam Saunders, Sales Manager, APAC

ZILINGO, Sushant Mantry, EVP and Head of B2B eCommerce

FOODPANDA, Sukhdeep Singh, Director Of Strategic Partnerships


Moderated By: 

Lala Rimando, Author and Journalist

12.40 SGT

12:40 - 13:30 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

13.30 SGT

13:30 - 13:50 - 1
MARKETING & INNOVATION (TRACK HOSTED BY CELTRA)
Identifying consumer patterns with predictive AI

PRESENTATION

Kerry Group is throwing out old ways of doing consumer research, and embracing new approaches. in this session Parth Patel takes you on their journey of how thy are harnessing digital data through AI technologies to make predictve analytics about customer patterns. Their latest tool Kerry Trendspotter helps analyse various posts, consumer reviews and comments, menus, and online searches to predict upcoming trends in the FMCG space. These new approaches and tools help Kerry Group maintain competitve advantage.

KERRY GROUP, Parth Patel, VP Marketing, Asia Pacific – Middle East – Africa

13:30 - 13:50 - 2
DIGITAL & TECHNOLOGY
Creating a sustainable, innovative, food brand

PRESENTATION

Creating a sustainable, innovative, food brand Sandhya Sriram, CEO and Founder, SHIOK MEATS If you love your seafood and meats but also want to eat sustainably to help the environment, Dr. Sandhya Sriram’s got you covered. This stem cell scientist takes us on her journey of creating a startup solely dedicated to creating seafood from stem cells to produce cultivated seafood, giving customers exactly what they want while maintaining ethical and sustainable standards.

SHIOK MEATS PTE. LTD., Sandhya Sriram, CEO and Founder

13.50 SGT

13:50 - 14:10 - 1
MARKETING & INNOVATION (TRACK HOSTED BY CELTRA)
Fighting Ad Fatigue: Content Scaling for Performance Marketers

PRESENTATION

36% of APAC shoppers are saying that they are annoyed by ads they’ve seen too many times. It’s no wonder that audiences are suffering from ad fatigue.

As it turns out, consumers don’t hate ads; they hate boring ads. Are you looking for ways to fight ad fatigue without investing too much time or sacrificing content quality? Wave goodbye to repetitive and boring ads! One hour is all you need to know how Creative Automation helps you:

– Increase creative testing speed by 3 times

– Double your personalised creatives with 80% less manual work

– Retain and improve creative quality

CELTRA, Raushida Vasaiwala, General Manager

13:50 - 14:10 - 2
DIGITAL & TECHNOLOGY
It's Now or Never: The Marketplace Imperative

PRESENTATION

In today’s great eCommerce acceleration, businesses stand at a critical crossroads, facing now-or-never decisions that will determine their future. The choice is simple: move now to adopt the enterprise marketplace model and gain a lasting advantage over the competition, or risk losing the opportunity with a “wait and see” approach.

Join Alexis de Fontenay, VP of Growth Asia, as he reflects on how businesses can take the lead with innovative digital strategies and reveals how Mirakl is taking action of its own to lead from the front. Alexis will share how Central Group – a name synonymous with quality and excellence in Thailand and powered by Mirakl continues to remain at the top of the market(place) by leading the retail and service business onto the world stage.

MIRAKL, Alexis de Fontenay, Vice President of Growth, Asia

14.10 SGT

14:10 - 15:00 - 1
MARKETING & INNOVATION (TRACK HOSTED BY CELTRA)
Making the most of your marketing money and community relationship goals

PANEL

Let’s face it, brands rely way more on community relationship goals now than ever before. The power is in the consumers hands – from spying on social media pages to online reviews, customers are better informed. It’s important to market your brand with as much transparency and communication as possible. Community marketing is all about connecting and engaging with your consumers in a way that helps build long-lasting relationships and loyalty. Not only does this help maintain your customer base, it also helps build it. Word of mouth marketing is one of the best ways to get your brand out there, and it doesn’t even cost a dime!

DEUTSCHE, Mohit Gupta, Head of Marketing & Social 

ONE ESPORTS, Carlos Alimurung, CEO

L’OREAL INDONESIA, Umesh Phadke, President Director


Moderated By: 

PAGE GROUP, Adrian Adshade, CX Lead, APAC

14:10 - 15:00 - 2
DIGITAL & TECHNOLOGY
Social commerce & the land of the livestream - mobile first everything!

PANEL

With everyone on the move it is no surprise that our mobile devices have not only become indispensable in our ways of communication, but also pertinent for our ways of connecting with consumers, marketing, and ecommerce strategies. More than 3.96 billion people use social media worldwide, and as this number grows so does the significance of social commerce. Some trends to keep an eye out for include; live video shopping advice, immersing customers via video sharing, and influencer live-streaming.

ZALORA, Alin Dobrea, Head of Marketing Strategy, Marketing Solutions and Partnerships

TIKTOK, Shawn Tan, Industry Strategy Lead

HUAWEI, Mario Zheng, eCommerce Sales Lead & GTM Lead for Wearable, Audio, and IoT


Moderated By: 

VANMEDIA GROUP, Glenn van Zutphen, Founder

14.50 SGT

15:00 - 15:20 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

15.20 SGT

15:20 - 15:40 - 1
RETAIL & OMNICHANNEL
What strategies helped retail walk the tightrope & to help comeback stronger

PRESENTATION

Mr. Jain takes us through the insightful journey on how retail sailed out of one of the most unfortunate events that happened to mankind – COVID 19. With the contextual background of series of events that shook the retailers, he elaborates on strategies, which worked and what he believes will be the future of retail. In this session he deep dives into different strategies one must adopt in order to stay in control rather than getting controlled by adverse circumstances.

LACOSTE, Rajesh Jain, CEO & Managing Director – India

15:20 - 15:40 - 2
D2C & GROWTH
Unlocking new growth opportunities via D2C and Partnerships

PRESENTATION

Why is D2C the future of retail? Aside from the fact that it gives you complete autonomy of your branding and minimizes costs, it also fosters more intimate and resilient relationships with your customers. in this session, Rohan Mathur takes you through the many advantages of D2C, how to use brand partnerships to scale, and why jumping on the D2C wagon is the key to unlocking new growth opportunities.

The LEGO Group, Rohan Mathur, Marketing Director South East Asia

15.40 SGT

15:40 - 16:00 - 1
RETAIL & OMNICHANNEL
The Future of Retail: How BNPL Empowers Retailers to Reach Outside the Box

PRESENTATION

Consumer shopping and payment behaviour are rapidly evolving. From the aftermath of COVID-19, consumers are more digital-savvy than before and expect a secure, seamless and easy payment experience, while maintaining the flexibility and choice in how they shop and pay at both online and in-store. With that in mind, Atome’s buy now, pay later service empowers shoppers to split bills into three equal, zero interest instalments with no additional charges or service fees over time. For merchant benefits, partnering with Atome helps increase average basket size, allow better sales conversions and drive new customers segments.

ATOME, Trasy Lou Walsh, General Manager – Singapore & Malaysia

15:40 - 16:00 - 2
D2C & GROWTH
Making better choices in the New Normal

PRESENTATION

After experiencing the pandemic for more than a year and half (and still counting), a lot of consumer behaviour and values have changed, and this “mega reset” can also be a huge opportunity for brands to reposition themselves in a more purposeful and meaningful way.

JAPAN AIRLINES, Akira Mitsumasu, Vice President, Global CX & Marketing

16.00 SGT

16:00 - 16:40 - 1
RETAIL & OMNICHANNEL
Retailers focusing on the digital value chain to truly become customer centric

PANEL

To maintain competitive advantage and stay ahead of the curb, companies are having to adapt their strategies and make the digital leap. This means, having to transform their company’s underlying functions and structures to achieve their goals.

LUXASIA, Karen Ong, Chief Commercial Officer

IKEA, Roel Van Criekinge, Head of Customer Experience & Business Performance

ATOME, Trasy Lou Walsh, General Manager for Atome Singapore & Malaysia

Remus Sy, Seasoned Commercial and Omnichannel Strategy Leader


Moderated By: 

ARABNET, Omar Christidis, CEO & Founder

16:00 - 16:40 - 2
D2C & GROWTH
Performance Marketing in D2C

PANEL

Performance marketing allows your business to launch products, drive sales, and create new customer acquisition channels while owning all of your data. D2C allows your business to have more control over the way your products are displayed and presented to customers, enabling you to create personalized experiences for your customers. Why not combine the two in order to have a total autonomy of your product and thus go deeper into your relationship with your customers?! Learn more about this from some of the top D2C brands in the industry…

HINDUSTAN UNILEVER LIMITED, Sidharth Nandakumar, Hyperlocal & D2C Performance Marketing

WOW SKIN SCIENCE, Manish Chowdhary, Co-Founder

TRAPO, George Ionut Danifeld, Chief Marketing Officer

SUGAR COSMETICS, Kaushik Mukherjee, Co-Founder & COO


Moderated By: 

ADON, Alexander Toft, Co-Founder

16.40 SGT

16:40 - 17:10 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

17.10 SGT