Our agenda hits on key trends across 3 main themes. Click the buttons below to see the full agenda for November 1st and November 2nd.






09.25 SGT

09:25 - 09:30

PLENARY MC: Natalie Nasr, General Manager & Head of Business Development, FUTR GROUP

09.30 SGT

09.30 - 09.50
Building brands for FUTR with BeautyTech

Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal in SAPMENA brings his experience of brand building from across the world to the future of our region with the power of BeautyTech from L’Oréal, the world’s #1 beauty company.

In a world of multiple voices and multiple channels how does this incredible organisation navigate its portfolio of brands to inspire consumers about the future of beauty? BeautyTech is the combination of technology, data and a unique understanding of the beauty consumer to create engaging experiences whilst building on the fundamentals of marketing. Driven by insight and research, fuelled by some of the world’s biggest beauty brands – we’ll see what makes beauty the place to be.


Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA, L’OREAL

09.50 SGT

09.50 - 10.10
Navigating responsible marketing in the midst of the climate crisis

In a recent CMO Council poll, an overwhelming 84% of marketing leaders recognize Chief Marketing Officers (CMOs) as pivotal leaders in shaping organizational strategy, ensuring adherence, and effectively communicating the ESG (Environmental, Social, and Governance) mandate. They no longer view CMOs as mere team members or sideline observers. In this session Vivek will delve into the following key areas:

1. Understanding the Evolving Landscape of the Climate Crisis: Gain insights into the emerging dimensions of the climate crisis, and how it impacts organizations and your customers.

2. Case Study: Discover how proactive engagement with policymakers, businesses, and communities can drive meaningful climate action.

3. Path to Ethical Marketing: Vivek will share some tips for marketers on how to steer clear of the pitfalls of greenwashing, ensuring that marketing efforts align with genuine sustainability initiatives.


Vivek Kumar, Chief Marketing, Communications and Fundraising Officer, WWF

10.10 SGT

10.10 - 10.50
Anticipating purchasing behaviours of the conscientious consumer

Gone are the days of the nuclear family and its predictable spending habits. Meet the future consumer: multifarious, scrupulous, and transitory. Global economic and environmental issues affect customers’ expectations of the brands and retailers they interact with and their spending habits. According to Inside Retail, purpose-driven consumers are expecting greater commitment from brands on sustainability (Asian Retail Outlook 2023) and, increasingly, governmental legislations will ensure brands’ and retailers’ sustainability strategy is about more than just words. Don’t miss the opening panel at FUTR Asia to learn about:

– the impact of COVID, cost-of-living crisis and climate change on purchasing behaviours and future spending of Gen Z & Generation Alpha
– shifts in consumer expectations of brands and retailers and mindset around their own consumption in relation to their environmental footprint
– strategies from brands and retailers in anticipating these changes such as incorporating brand activism, building purpose driven brands and avoiding greenwashing



Travin Singh, Founder & CEO, LESS & CO.

Vidmay Naini, General Manager, Global Emerging Markets, EBAY

Bharati Balakrishnan, Country Head & Director, SEA & IN, SHOPIFY

MODERATOR: Nicole van der Elst Desai, Chair, Sustainability Steering Committee, SINGAPORE FASHION COUNCIL

10.50 SGT

10:50 - 11:30 - All Stages


Christophe Bacon, Founder & Managing Partner, OMNISTRADA


Maneesh Sah, Chief Marketing and Communications Officer, RAVE MARKETING PARTNERS


11:30 SGT

11:30 - 11:50 - 1
Rethink commerce traffic: Unlocking the value of ad monetization

The last few years have altered consumer habits, bringing significant changes to global commerce as more people shop online. However, while these changes have presented growth opportunities, industry data shows that the global average conversion rate has remained flat throughout the pandemic. Today, Google aims to assist businesses in rethinking how to unlock the full value of commerce traffic through a low-risk, low-investment business model using ad monetization.


Zeal Tai, Regional Business Development Lead, GOOGLE

11:30 - 11:50 - 2
The curious case of zodiac Signs

In the world of community building, Soulflower brings an innovative segment that co-relates personality traits and shopping trends mirroring respective Zodiac signs.

Amit Sarda simplifies a unique case study on Data analytics using Star Signs to study consumer behaviour across platforms (Online and offline). This gives a different approach to marketing products in the existing cluttered space paves the way for new marketing opportunities to target the right people and gives insights to connect with them on a more personal front.


Amit Sarda, Managing Director, Soulflower

11:50 SGT

11:50 - 12:10 - 1
New horizons in eCommerce - unveiling trends and tools to embrace globalisation, automation and unified customer experiences

Delve into the dynamic landscape of e-commerce with us as we offer insights on harnessing the power of globalisation, automation and unified customer experience paving the way for seamless expansion into global markets. Explore how automation optimises operational efficiency and learn how to provide a cohesive and satisfying user journey for your customers in this ever-evolving industry.


Bharati Balakrishnan, Country Head & Director, SEA & IN, SHOPIFY

11:50 - 12:10 - 2
The power of brand for culture: How brands can go inward to move culture forward

As marketers, we’re accustomed to looking outward – toward trends, competitors, and customers. In our fast-paced business environment, it’s easy for brands to lose sight of their core identities. The constant pressure to adapt and respond to external forces pulls attention away from the values, purpose, and vision at a brand’s center. In this talk, we’ll reimagine the role brands can play in forging a better future – if they have the courage to look within.



12:10 SGT

12:10 - 12:50 - 1
Revolutionising retail: the convergence of digital and physical commerce

Delivery aggregators and third-party ecommerce platforms are revolutionising traditional trade across Asia. Traditional warungs otherwise known as ‘mom-and-pop’ shops are benefiting from the scale and buying power these platforms provide, reducing transaction costs and driving down wholesale prices. Initiatives such as the government of India’s Open Network for Digital Commerce (ONDC), a free to use open-source digital commerce platform, are poised to further democratise ecommerce. This government run platform will make it free for small businesses to sell their products and allows users to make fee free payments to their suppliers. This panel examines the effect technology will have on retail strategies within the APAC region.



Andrew Hill, Digital Acceleration Director, COCA COLA

Caesario Parlindungan, VP FMCG & Fresh, MITRA BUKALAPAK

Aniruddha Rotiwar, Director eCommerce APAC, HP

MODERATOR: Christophe Bacon, Founder & Managing Partner, OMNISTRADA

12:10 - 12:50 - 2
Authenticity, de-influencing and micro-influencers….

A counter cultural reaction to ‘mega-influencer’ flex and their lack of authenticity, or perhaps a result of the cost of living crisis or a genuine response against consumerism: de-influencing, when people take to social media and urge their followers not to buy certain goods, seems to be the latest trend making its way across social media marketing and is urging brands and retailers to change their approach to influencer marketing and social media engagement. Join this discussion to learn: – Where is influencer marketing currently and where is it headed? – Dealing with the rise of de-influencer marketing – Building longevity and brand safety into your campaign.


Christian Kwok, CEO, I’VRE

Amy Lee Cowey-Small, Global Brand Director, COCO & EVE

Nikhil Rao, VP Marketing, MONDELEZ

Max Verrier, Regional Head of Business and Operations, NARRATORS

MODERATOR: Patricia Malay, Client Services Director, BUD COMMUNICATIONS

12.50 SGT

12:50 - 14:00 - All Stages

14.00 SGT

14:00 - 14:20 - 1
Striking a balance between DTC, third party marketplaces and physical stores

As shoppers return to the high street and the cost of digital customer acquisition is rising, digital-first online brands must diversify their channel strategy to safeguard growth. Meanwhile the luxury segment is moving away from wholesalers and is investing in online DTC and third-party retailers. In this fireside chat the panel will discuss their approach to omnichannel strategies in a post covid world.


Kegan Tan, Director, CRAZYBADMAN.COM E-commerce & Vending Retailer (Sports + Health)



14:00 - 14:20 - 2
Elevating industry and community as a responsible market leader

As marketers we have the power and resources to make a difference in the world we operate in. How can we enable communities to live, work and thrive with our superpower? How can we transform the business as well as the eco-system, and be marketing leaders that drive commercial outcomes while being a force for good…


Ian Tan, VP Marketing, PROPERTY GURU

14.20 SGT

14:20 - 14:40 - 1
Succeeding in the margin-constrained ecommerce world: deliver a differentiated customer experience for your brand

APAC marketing and ecommerce managers today face the difficult challenge of managing multiple stores across a diverse range of ecommerce platforms and geographies; all with different rules for engagement and customer portfolios. With such a fragmented landscape and against a backdrop of margin constraints, this presentation outlines how brands can consistently achieve compelling high quality experiences to customers, while taking into account local dynamics.


Jasper Knoben, Group CEO, FLYWHEEL

14:20 - 14:40 - 2
Prepare for the social commerce surge


Michelle Tenoudji, Global Business Development Director, CLICKR MEDIA

14.40 SGT

14:40 - 15:20 - 1
Rethinking your physical footprint and retail partnerships for discovery

Retail is dead? Think again! As the growth curve of ecommerce is flattening, and the regions’ shoppers are returning to the mall, there remains a place for retail in the customers’ purchasing journey. In their 2023 Asia Pacific Retail Flash Survey, CBRE identifies a “solid appetite for more and better retail spaces” where 66% of respondents indicated plans to increase their number of stores, although advising caution to ensure cost are kept under control. This session examines how innovative strategies such as pop-up stores, select collabs, gallery-like curated experiences, or implementing technologies can be used to create unique experiences for your customer whilst keeping cost down.


Richard Ruddy, President, Co-founder, NUGURU

Ngai Yuen Low, Chief Merchandise & Marketing Officer, AEON Co Malaysia Berhad

Irene Renée R. Funtanilla, AVP, Marketing and Customer Experience, MPT MOBILITY Corp.

MODERATOR: Sameer Mehta, Head of South East Asia, DSG Consumer Partners

14:40 - 15:20 - 2
Accessing APAC’s trillion dollar industry: successfully leveraging social commerce

Livestream shopping is well and truly here with social media platforms such as TikTok having more streams than streaming platforms such as Netflix. It is especially popular in SEA as nearly 60% of worldwide social network users are based in the region (eMarketer), and reportedly generating TikTok “over $1bn a month in gross media value in SEA alone” (The Drum). But how can brands and retailers tap into the billions of dollars of consumer spent on ‘shoppertainment’; what platforms are seeing most returns in the APAC market; how to keep audiences engaged, build trust, and avoid overselling; and how do we leverage media monitoring and analysis to measure success and brand reputation on social media? Join this session to find out!


Marcus Yong, Vice President – Global Marketing, Strategy & Planning, KLOOK

Anna Rehermann, Head of Innovation Programs, ELEMENTAL CONCEPT

Om A. Bhatia, Head of Digital Revenue Growth, CHUBB

Andrew Nicholls, Managing Director, CARMA

MODERATOR: Amanda Yesionowski, Marketing Director, TECH IN ASIA

15.20 SGT

15:20 - 16:00 - All Stages


TRACK CHAIR: Nicole van der Elst Desai, Chair, Sustainability Steering Committee, SINGAPORE FASHION COUNCIL

16:00 SGT

16:00 - 16:20
Regenerative mindset, the biggest opportunity of our time?

Sustainability is the biggest challenge of our times. In this presentation, Rupen Desai, named by Forbes as one of the world’s most influential Marketers, provokes the need to move from extractive growth to a different value creation model, one where people, the planet and prosperity, all thrive together, never one at the cost of one another and talks about how a regenerative mindset could be the biggest opportunity of our time.


Rupen Desai, CMO and Venture Partner, UNA TERRA 

16:20 SGT

16:20 - 17:00
Closing the loop: promoting sustainable consumption through innovative, circular retail models

In BOF’s ‘State of Fashion 2023’ report, sustainability was cited as the most important opportunity for the industry. Spotlighted in the report, designing out waste, reselling, repairing, and renting offer different, scalable strategies for brands to close the loop on textile waste while building customer loyalty and business models that communities enjoy. Globally, resale revenue is expected to grow to $47 billion by 2025, from $15 billion in 2022 — 11 times faster than apparel retail overall, albeit from a lower base (TBOF, State of Fashion 2023). Online resale channels are growing in popularity in China: a 2020 survey of Chinese consumers from UBS found that 72 percent of respondents had increased their purchases on luxury resale via online platforms, compared to 31 percent who had done so in 2018. Simultaneously, the clothes rental market is expected to reach $2.1 billion by 2025 (TBoF) and more than 40 percent of growth is expected to come from the APAC region. This panel discussion spotlights Singapore-based businesses who are APAC pioneers in this space, and explores how they’re scaling businesses which are making responsible, circular consumption easy, convenient and attractive.


Vishal Salunkhe, Vice President & Head of Goods, CAROUSELL GROUP

Mild Karoon-ngampun, CEO, UPCYDE

Raena Lim, Co Founder and COO, STYLE THEORY

Jasmine Tuan, Co-founder, CLOOP

MODERATOR: Susannah Jaffer, Founder & CEO, ZERRIN

17:00 SGT

End of Day 1