STAGE 1
STAGE 2

09.30 SGT

09:30 - 09:50 - 1
BRAND & STRATEGY
How do we create an organization for the channels of the future?

PRESENTATION

Agility, creativity, adaptability, and resilience are key in an organization’s consistent success, however creating and maintaining success is more complex than that.

It’s fundamentally important to continually meet ALL of your customer’s needs while maintaining brand authenticity. The trick lies in doing so while catering to the different channels that exist, or don’t exist, in different parts of the world.

So although implementing newly developed digital technologies is important in order to keep up with the channels of the future, it is equally as important to understand which of those channels are not yet accessible in certain markets and then tailoring your strategies to that unique market while maintaining brand authenticity.

PT L’OREAL INDONESIA, Umesh Phadke, President Director

09:30 - 09:50 - 2
CX & LOYALTY
Practical ways to use data and AI to improve CX

PRESENTATION

The ways in which brands connect with their consumers has massively changed over the past few years thanks to increasingly new trends and technologies. In this session Dr. Anshuman will help you discover how a reliance on data can help you learn and connect more with your customers than ever before. Here you will gain more insights into the newest trends in CX technology, like customer data platforms and AI/machine learning to help personalize all customer experiences and maximize resources.

SONY RESEARCH INDIA, Dr. AngShuMan Ghosh, Head of Data Science

09.50 SGT

09:50 - 10:10 - 1
BRAND & STRATEGY
Empowering creative - brand, community, management & mindset

PRESENTATION

09:50 - 10:10 - 2
CX & LOYALTY
Truly understanding the voice of the customer

PRESENTATION

10.10 SGT

10:10 - 10:50 - 1
BRAND & STRATEGY
Brand purpose & authenticity. Sustainability - attention - activism

PANEL

In today’s highly-connected digital environment, your business cannot thrive without brand authenticity. While businesses in the past were willing to do whatever it took to make a sale, from falsely marketing the implementation of sustainable practices to ‘tweeting’ about their stance with different activist campaigns. The age of savvy consumers has forced companies to reconsider what they say, even if that means admitting that they haven’t been able to go 100% sustainable yet. However with the continuously rising awareness of sustainability worldwide, many organizations are having to build up innovative ways to improve their sustainability performance in the marketplace.

TUPPERWARE BRANDS, Kartik Khare, Global Vice President, Product Strategy & Innovation

WWF INTERNATIONAL, Bonnie Chia, Head of Brand

P&G, Alexandra Vogler, Senior Director & Head of Marketing, e-commerce & e-business

 

Moderated By:

INSEAD, Bhavana Gupta, Associate Director, Product Marketing

10:10 - 10:50 - 2
CX & LOYALTY
Managing online to offline customer experiences & expectations for better loyalty

PANEL

Customer behavior has changed. With the Internet being constantly available, research has never been easier for consumers. Around 80% of consumers make online searches for businesses with online reviews before finding their way to the branches. Creating an online presence is therefore essential in creating assurance, influencing purchasing decisions, and cultivating your brand loyalty.

KANMO GROUP, Craig Wheeler, Group Digital & Omnichannel Director

MARRIOTT INTERNATIONAL, Mei Xue Ying, Senior Director of Loyalty Markeing & Program

SAMSUNG, Abhishek Grover, Head of Digital Marketing Group

LULU GROUP, Anil Menon, CIO


Moderated By:

AUTOMATED CREATIVE, Tom Ollerton, Founder

10.50 SGT

10:50 - 11:20 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

11.20 SGT

11:20 - 11:40 - 1
DATA & CONSUMER INSIGHTS
Customer insights to drive change

PRESENTATION

In 2020, ONE had digital follower growth of 113%, and was ranked among the top 10 sports media properties in the world by Nielsen Sports. The company’s rapidly expanding fan base meant that consumer preferences and behaviors were constantly evolving. ONE will discuss how they relied heavily on insights to drive business strategy in order to supercharge fan engagement and commercial partnerships.

GROUP ONE, Sanchit Garg, SVP, Global Head of Media Rights and Strategic Partnerships


Moderated By:

VAN MEDIA GROUP, Glenn van Zutphen, Founder

11:20 - 11:40 - 2
E-COMMERCE & M-COMMERCE
How Plush launched an E-Commerce site in 6 months

PRESENTATION

The pandemic has accelerated E-commerce sales growth around the world, creating a sharp boom in E-commerce stocks. And even as the world slowly goes back to normal, people are still as reliant on their online shopping as ever. So what does this mean for the future of ecommerce for brands? Tune in to hear how CDO of L’OREAL, Anil, navigated the rise of ecommerce by building on their digital transformation & beauty tech strategies across three divisions, driving ecommerce & digital marketing, and building digital capabilities across the entire organization.

PLUSH, Ash Mehta, Head of Digital 

11.40 SGT

11:40 - 12:00 - 1
DATA & CONSUMER INSIGHTS
How to blend digital channels, data and insights to make it tangible

PRESENTATION

11:40 - 12:00 - 2
E-COMMERCE & M-COMMERCE
Who am I? e-commerce must haves & milestones for success

PRESENTATION

 

12.00 SGT

12:00 - 12:40 - 1
DATA & CONSUMER INSIGHTS
Setting yourself up for success, the key to operations both inside and out, home or away!

PANEL

Operating a business to its optimum, its never without its challenges especially if that takes place in a new market. This case study driven session highlights the key elements to a successful set up by diving into everything from urban logistics to sourcing a new network, and from monitoring changes in purchasing behaviour to last-mile delivery!

ISLAND TEO CO, Minodh De Sylva, Director & Chief Business Officer

LOVE BONITO, Damien (Jun Hao) Koh, VP of Operations

RAMBLIN’ BRANDS, Ariel Chen, Brand Manager


Moderated By: 

VAN MEDIA GROUP, Glenn van Zutphen, Founder 

12:00 - 12:40 - 2
E-COMMERCE & M-COMMERCE
Stepping stones to become the master of the marketplace & selling online

PANEL

The rise of online shopping is thought to be a major factor in the decline of the “high street”. But with everyone moving from offline to online, how can companies maintain competitive advantage and what must they do in order to keep up? JD.com, Tophatter, and Zilingo, are some of the top e-commerce giants in the industry, but what makes them so successful?

Tophatter, Andrew Blachman, President 

Foodpanda, Laura Kantor, Marketing & Sustainability Director 

ZILINGO, Sushant Mantry, Executive Vice President and Head od B2B eCommerce

VESTA, Shabab Muhaddes, General Manager APAC


Moderated By: 

Lala Rimando, Author and Journalist

12.40 SGT

12:40 - 13:30 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

13.30 SGT

13:30 - 13:50 - 1
MARKETING & INNOVATION (TRACK HOSTED BY CELTRA)
Identifying consumer patterns with predictive AI

PRESENTATION

Kerry Group is throwing out old ways of doing consumer research, and embracing new approaches. in this session Parth Patel takes you on their journey of how thy are harnessing digital data through AI technologies to make predictve analytics about customer patterns. Their latest tool Kerry Trendspotter helps analyse various posts, consumer reviews and comments, menus, and online searches to predict upcoming trends in the FMCG space. These new approaches and tools help Kerry Group maintain competitve advantage.

KERRY GROUP, Parth Patel, VP Marketing, Asia Pacific – Middle East – Africa

13:30 - 13:50 - 2
DIGITAL & TECHNOLOGY
Creating a sustainable, innovative, food brand

PRESENTATION

If you love your seafood and meats but also want to eat sustainably to help the environment, Dr. Sandhya Sriram’s got you covered. This stem cell scientist takes us on her journey of creating a startup solely dedicated to creating seafood from isolated stem cells, giving customers exactly what they want while maintaining ethical and sustainable standards.

SHIOK MEATS PTE. LTD., Sandhya Sriram, CEO and Founder

13.50 SGT

13:50 - 14:10 - 1
MARKETING & INNOVATION (TRACK HOSTED BY CELTRA)
Fighting Ad Fatigue: Content Scaling for Performance Marketers

PRESENTATION

36% of APAC shoppers are saying that they are annoyed by ads they’ve seen too many times. It’s no wonder that audiences are suffering from ad fatigue.

As it turns out, consumers don’t hate ads; they hate boring ads. Are you looking for ways to fight ad fatigue without investing too much time or sacrificing content quality? Wave goodbye to repetitive and boring ads! One hour is all you need to know how Creative Automation helps you:

– Increase creative testing speed by 3 times

– Double your personalised creatives with 80% less manual work

– Retain and improve creative quality

 

CELTRA, Raushida Vasaiwala, General Manager

13:50 - 14:10 - 2
DIGITAL & TECHNOLOGY
A new era of social platform technology - next level AR & VR

PRESENTATION

14.10 SGT

14:10 - 15:00 - 1
MARKETING & INNOVATION (TRACK HOSTED BY CELTRA)
Making the most of your marketing money and community relationship goals

PANEL

Let’s face it, brands rely way more on community relationship goals now than ever before. The power is in the consumers hands – from spying on social media pages to online reviews, customers are better informed. It’s important to market your brand with as much transparency and communication as possible. Community marketing is all about connecting and engaging with your consumers in a way that helps build long-lasting relationships and loyalty. Not only does this help maintain your customer base, it also helps build it. Word of mouth marketing is one of the best ways to get your brand out there, and it doesn’t even cost a dime!

DEUTSCHE, Mohit Gupta, Head of Marketing & Social 

NESTLE, Aparna Chopra, Head of Sustainability & Climate Change

ONE ESPORTS, Carlos Alimurung, CEO


Moderated By: 

MULLENLOWE GROUP, Adrian Adshade, Head of Strategy

14:10 - 15:00 - 2
DIGITAL & TECHNOLOGY
Social commerce & the land of the livstream - mobile first everything!

PANEL

With everyone on the move it is no surprise that our mobile devices have not only become indispensable in our ways of communication, but also pertinent for our ways of connecting with consumers, marketing, and ecommerce strategies. More than 3.96 billion people use social media worldwide, and as this number grows so does the significance of social commerce. Some trends to keep an eye out for include; live video shopping advice, immersing customers via video sharing, and influencer live-streaming.

ZALORA, Alin Dobrea, Head of Marketing Strategy, Marketing Solutions and Partnerships

TIKTOK, Shawn Tan, Industry Strategy Lead

HUAWEI, Mario Zheng, eCommerce Sales Lead & GTM Lead for Wearable, Audio, and IoT


Moderated By: 

VAN MEDIA GROUP, Glenn van Zutphen, Founder

14.50 SGT

15:00 - 15:20 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

15.20 SGT

15:20 - 15:40 - 1
RETAIL & OMNICHANNEL
What strategies helped retail walk the tightrope & to help comeback stronger

PRESENTATION

Mr. Jain takes us on his journey of leading Lacoste’s rapid expansion throughout the Indian market. By focusing on growth rather than cateogry leadership, creating a family dynamic within Lacoste’s employees, and taking calculated risks, Mr Jain’s no single and dynamic approaches are what led to Lacoste’s retailing success. In this session he deep dives into the different strategies one must adopt in order to maintain constant growth.

LACOSTE, Rajesh Jain, CEO & Managing Director – India

15:20 - 15:40 - 2
D2C & GROWTH
Unlocking new growth opportunities via D2C and Partnerships

PRESENTATION

Why is D2C the future of retail? Aside from the fact that it gives you complete autonomy of your branding and minimizes costs, it also fosters more intimate and resilient relationships with your customers. in this session, Rohan Mathur takes you through the many advantages of D2C, how to use brand partnerships to scale, and why jumping on the D2C wagon is the key to unlocking new growth opportunities.

LEGO, Rohan Mathur, Marketing Director South East Asia

15.40 SGT

15:40 - 16:00 - 1
RETAIL & OMNICHANNEL
Omnichannel planning in a post covid world

PRESENTATION

15:40 - 16:00 - 2
D2C & GROWTH
How to tap the potential of D2C sales through AI

PRESENTATION

16.00 SGT

16:00 - 16:40 - 1
RETAIL & OMNICHANNEL
Retailers focusing on the digital value chain to truly become customer centric

PANEL

To maintain competitive advantage and stay ahead of the curb, companies are having to adapt their strategies and make the digital leap. This means, having to transform their company’s underlying functions and structures to achieve their goals.

LUXASIA, Karen Ong, Regional Managing Director

IKEA, Roel Van Criekinge, Head of Customer Experience & Business Performance

 Remus Sy, Seasoned Commercial and Omnichannel Strategy Leader

Moderated By: 

ARABNET, Omar Christidis, CEO & Founder

16:00 - 16:40 - 2
D2C & GROWTH
Performance Marketing in D2C

PANEL

UNILEVER, Sidharth Nandakumar, E Commerce Performance Marketing – Hyperlocal and D2C

WOW SKIN SCIENCE, Manish Chowdhary, Co-Founder

TRAPO, George Ionut Danifeld, Chief Marketing Officer


Moderated By: 

LEGO, Alexander Toft, Head of Market Expansition

16.40 SGT

16:40 - 17:10 - All Stages
NETWORKING BREAK

FUTR DEEPDIVE & 1’2’1 MEETINGS

17.10 SGT