20 MINUTE KEYNOTE

Anil Konidena, Director & CEO, SEA, LANDMARK GROUP

People today are increasingly looking to global brands to make the world a better place. For marketers, this expands our sphere of influence beyond driving the business to driving social impact as well. One powerful way of doing this is through inclusive marketing. But what does inclusive marketing truly entail? And how do you transition from a well-meaning marketing campaign to meaningful cultural impact while achieving measurable ROI?

In this CMO Masterclass, Mastercard’s head of marketing & communications for Asia Pacific, Julie Nestor, reveals the brand’s leading approach to inclusive marketing that celebrates diversity as it strengthens the business. From the Cannes Lion Grand Prix-winning ‘True Name’ campaign empowering transgender and nonbinary cardholders to use their True Name, to creating another Lion winner, Australia’s first pictureless motion picture for the blind and low vision community, designing open-source technology for wheelchair users to become tennis ball kids and so much more, Mastercard has set the standard. Join this session to learn how to innovate thoughtfully, leverage technologies creatively, and drive meaningful consumer engagement for your company.

20 MINUTE KEYNOTE

Julie Nestor, Executive Vice President Head of Marketing and Communications Asia Pacific, MASTERCARD

20 MINUTE KEYNOTE

Bidyut Dumra, Head of Innovation, DBS BANK

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

GOOGLE APAC

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

R/GA – RESERVED

20 MINUTE KEYNOTE

• Creating hybridized, unified customer experiences by merging online and offline retail

• How to measure retail success?

• How to use technology to create seamless online/offline experiences

• Activate your employees as brand advocates

40 MINUTE PANEL

Alvin Neo, Chief Customer & Marketing Officer, NTUC ENTERPRISE CO-OPERATIVE LIMITED

Inderpreet Singh, E commerce Director – Asia Pacific, Bata Group, BATA GROUP

Toru Koyama, Group CIO / CDO, H2O retailing

Amanda Suefong, Director of Ecommerce – Asia Pacific, UNDER ARMOUR 

MODERATOR: Mila Sedivy, Managing Director, APAC, WE ARE DISTILLERY

40 MINUTE PANEL

• Understanding the power of incorporating purpose driven brand strategy • Implementing brand accessibility and DEI across brand, product and retail strategy

• Driving brand love/ affinity in light of rising inflation and decreasing purchasing power of consumers’ wallets

• Balancing brand building and long-term sales or performance marketing for short term

Julie Nestor, Executive Vice President Head of Marketing and Communications Asia Pacific, MASTERCARD 

• How is technology used to create a connection with the customer and improve customer experience?

• Looking at use cases of AI to achieve production efficiencies, drive revenue opportunities, and create hyperpersonalized experiences

• Predicting consumer behaviour through the use of AI and machine learning

Mason Tay, Associate Director, Global Markets Growth, TRIPADVISOR

Sandeep Suvarna, Head of International Marketing, TWITCH

Murilo B., Director, Digital Sales, APAC, BURGER KING

May Chin, Head of Product Growth & Analytics, ZALORA

MODERATOR: Alon Weinstock, Managing Director, LEAD TO PEAK

20 MINUTE FIRESIDE CHAT

Danni Peirce, Chief Executive Officer – 7-Eleven, DFI RETAIL GROUP

20 MINUTE FIRESIDE CHAT

Ann Gacutan, Lead Editor, U-Studio, UNILEVER
Victor Siow, Chief Data & Analytics Officer, H&M
Jonathan Teo, Head of Marketing, AFTERSHOCK PC

PRIMER

20 MINUTE PRESENTATION

20 MINUTE PRESENTATION

• Expanding your physical footprint: where to invest and how much?

• How to ensure global brand strategies are efficiently and consistently executed in store designs?

• How to delight the customer through instore experiences? • How to maximize customer spend through instore design?

• Building instore experiences for the mobile first generation

• How can the landlord help brands and retailers achieve retail success?

40 MINUTE PANEL

Jeraldine Saw, Director Digital Marketing, COCA COLA 

40 MINUTE PANEL

Grace Astari, Creative Director, APAC Innovation, DIAGEO

Perrine Cavat, Scotch Innovation Director APAC, DIAGEO

David Chung, General Manager-Marketing and Customer Relationship, MAZDA

MODERATOR: Simon Hearn Managing Director, SJH PARTNERSHIPS

• What is working in terms of media mix and channels such as Retail Media, Google Ads and Social Media on local market level?

• Are there any new channels or technology innovations that are working well for ecommerce and DTC?

40 MINUTE PANEL

Alin Dobrea, Marketing Director, ZALORA

Edwin Garcia, Head of Digital Marketing, Ecommerce and Media, BAYER

20 MINUTE PRESENTATION

20 MINUTE PRESENTATION

20 MINUTE PRESENTATION

20 MINUTE FIRESIDE CHAT

Abigail Concepcion Beja, Head of Retail, SHILLA TRAVEL RETAIL SINGAPORE

Pranjal Kalra, Country Head, AGODA

• How to find, engage and partner with the right creators and influencers

• How are brands other than fashion and cosmetics leveraging social selling and doing so profitably?

• Leveraging social selling to drive business growth

• What are the pitfalls of social selling? And what can brands do to avoid them?

40 MINUTE PANEL

Charlene Lee, Global Public Relations Director, SHEIN

Joe McDonnell, Director of Insight, WGSN

Bertilla Wong, Co-Founder, THE CLOSET LOVER

Xiaofeng Wang Principal Analyst, FORRESTER

MODERATOR: Oliver Budgen, APAC Chairperson, THE DRUM NETWORK

• How are brands and ecommerce retailers navigating the profitability crisis?
• Strategies for reducing customer acquisition cost and driving organic traffic
• How to manage and maximize vertical and horizontal marketplaces?
• What platforms are seeing most returns in the Asian market? 
• What role do delivery aggregators play?

Andy Lo, Commercial Director, DELIVEROO

Sanchita Ray, SVP – Head User & UX Research, LAZADA

Akshay Halve, APAC Senior Regional Brand Manager – Digital Commerce, COLGATE PALMOLIVE

MODERATOR: Sameer Mehta, MD & Head of South East Asia, DSG CONSUMER PARTNERS

• What circular business model (repair, rental, resale) offers the biggest commercial opportunity for brands?

• How can brands and retailers incrementally facilitate a shift to a more circular pattern in consumption without alienating consumers and losing revenue?

• What part can technology play in this?

• How to make it work commercially and operationally?

JJ Eastwood, Senior Vice President, Brand Solutions, CAROUSELL GROUP