Agenda
2025 Agenda
FRIDAY | 21 NOVEMBER 2025
Sands Expo and Convention Centre, Level 1 – Hall B & C
9:15AM
Welcome Address
Welcome Address by FUTR Group
9:20AM
Leveraging AI to Meet the Modern Day Shopper: Insights from Google’s Retail Consumer Behavior Research
- What today’s modern shopper journey looks like
- How AI is transforming the shopping journey for consumers
- What retailers can do to stay ahead of the shifting consumer trends and behaviours
Geraldine (Geia) Lopez, Head of Data, Insights, and International Growth, Google
Daan Suijlen, Senior Industry Manager, Omnichannel Retail – Asia Pacific, Google
9:40AM
Digital Acceleration & E-Commerce: Redefining Regional Strategy
- Explore how Asia’s digital transformation is outpacing global averages, driving new consumer behaviors and business models
- Highlight the interplay between emerging and mature markets: how local innovations are influencing global strategies, and vice versa
- Leveraging e-commerce platforms and digital tools to reach diverse consumer segments
Sanjib Bose
Regional Director of Strategy & Digital Commerce, Asia & General Manager Philippines
Mars Wrigley Asia
10:00am
NETWORKING BREAK & 1-2-1 MEETINGS @ FUTR ASIA EXECUTIVE LOUNGE
11:00AM
The Asian Decade: Future of Consumption and Culture
- Asia as the epicenter of global growth, youth culture and digital innovation
- How demographic shifts, digital infrastructure and rising creators will redefine global commerce
- Geopolitics, regional alliances and their brand implications
Aseem Puri
Digital Chief Executive Officer
Unilever International
11:20AM
The Growth Code for E-Commerce and Retail.Scale with Agentic AI
- Addressing Retail’s OmniChannel Challenges
- Agentic AI solving real problems
- Innovations for customer interactions
Mayank Tomar, Associate Vice President, Product Sales Specialist, Netcore
Anand Lakshmanan, Business Manager, Singapore, Netcore
11:40AM
Panel Discussion
Omnichannel is Not Optional: Building Seamless, Agile & Scalable Retail Ecosystems
- How retailers are redesigning stores, apps, and logistics for fluid channel switching
- Omnichannel KPIs: What success looks like in Asia’s diverse retail markets
- Enabling consistency in identity, payment, rewards and fulfilment across all touchpoints
- Case studies from fashion, FMCG, and lifestyle brands leading in omnichannel retail
Henry Christian, Head of Loyalty, Marketing and Partnerships, Metro Singapore
Arunima S. Bhardwaj, Client Director, Toluna
Bani Trehan, Managing Director, Global MNCs (Accenture South East Asia), Accenture
Sanjay Roy, Managing Director, PUMA Southeast Asia & Oceania (SEAO)
Moderator: Alon Weinstock, Founder, Lead2Peak
12:20pm
NETWORKING LUNCH & 1-2-1 MEETINGS @ FUTR ASIA EXECUTIVE LOUNGE
2:00pM
STAGE 1: RETAIL RE-IMAGINED
Technology, Channels & Experiences
Moderator: Sai Chand Chintala
Assistant Professor in Marketing, Lee Kong Chian School of Business, Singapore Management University
STAGE 2: BRAND FUTURES
Influence, Intelligence & Impact
Moderator: Alon Weinstock
Founder, Lead2Peak
STAGE 3: CUSTOMER JOURNEY
Identity, Emotions & Discovery
Moderator: Christopher Kannesan
Vice President of Business Development, Searix
From Transactional to Transformational: How APAC Retailers Win The Next Wave of Loyalty
- Moments, not messages, move the dial
- Forge the Future with Creativity
- Invest in the Right Technology
Faye Tan
Enterprise Account Director, Asia
BRAZE
Resonance Over Noise:
Crafting Brands People
Actually Feel
- In an attention-fragmented world, emotional resonance beats digital reach
- Lessons from Oo La Lab’s collaborations across food, fragrance, and fashion
- How to shift from transactional marketing to transformational experiences
Dan Terry Jacobson
Founder
Oo La Lab
Culture Codes in Action: Building Brands that Adapt, Scale & Stay Relevant in Asia
- Tapping into local subcultures across Asia
- Amazon India case study: Building early seller education and marketplace tools that empower small businesses and shaping consumer trust in e-commerce
- Lazada case study (Alibaba Group): Scaling GMV from <$1B to $4.2B by unlocking culture-driven ecosystems
- AG1 (Athletic Greens) APAC: Localised brand storytelling for diverse markets demonstrating how cultural context drives D2C growth
Sandeep Raj
Head of Commercial, APAC
DeliveryHero
2:20pM
The Autonomous Supply Chain: Invisible, Instant, Intelligent
- Predictive logistics powered by AI and IoT
- Decentralized manufacturing and 3D-printed goods on demand
- Impact of climate AI on inventory and transportation planning
Jay Chong Yen Jye
MarTech Consultant & Digital Experience Strategist
Technology Simplicity
From Influence to Infrastructure: Are Creators the Future of Brand Power
- How creator commerce is reshaping brand ecosystems
- Applying AI in influencer marketing to ensure campaigns reflect authentic brand values and customer trust
- How brands can turn creator data into actionable intelligence
Sega Cheng
Co-Founder & CEO
iKala
Cyber-Trust: Security, Ethics and Resilience in the Era of Hyperpersonalisation
- Navigating Asia’s evolving data privacy landscape: digital ID, consent models, and regional regulation shifts
- Building consumer trust through transparent data use, ethical AI, and resilient cybersecurity infrastructure
- Balancing hyperpersonalisation with privacy: where to draw the line between helpful and intrusive
Nikolaus Ong
COO of Comoclub,
a COMO Group Co
2:40pm
From Payments to Personalised Experiences in the Omnichannel Era
- AI as the Interface for Commerce
- Data as the Core of Customer Intelligence
- From Transactions to Relationships – Moving beyond payments to build connected, insight-driven customer experiences that bridge channels and partners
- Personalisation as Continuous Growth
Raghav Iyengar
Director, Product Management Razorpay
From Insight to Impact: The Hyper-Personalised Future of Marketing
Marketing has entered a new era—one where AI moves beyond automation to deliver intelligence and hyper-personalisation at every touchpoint.
From real-time consumer insights to automated content and smarter decision-making, AI is helping brands and planners craft experiences that are more relevant, efficient, and impactful.
Discover how this shift from automation to autonomy is transforming both marketing and events- and how AI-powered hyper-personalisation can take your brand from insight to real impact.
Keerat Singh
Chief Revenue Officer
Gevme
Creators, Chaos and Control: How to build Salience on Social
- How to execute your brand strategy in a way that actually gets attention on social
- Why more content isn’t always the answer
- How the right strategy can 10× your working media budget
- Alternatives to the chaos of influencer marketing
Scott Thomas
CEO & Co-Founder
Creatively Squared
3:00pm
Retail without Borders: Expanding Global Reach with Cross-Border
E-Commerce
This session will explore how digital retail is breaking down geographical barriers, enabling brands to expand globally through cross-border e-commerce.
As consumer demand for international products rises, and technology simplifies access to foreign markets, retailers of all sizes are now positioned to reach customers far beyond their home country.
The discussion will highlight key growth trends and popular product categories shaping the global e-commerce landscape.
Sunil Nat
E-Commerce and Digital Lead, JAPAC, Galderma
Esther Soo
Strategic Partnerships Manager DotDigital
Josen George
Head of International eCommerce, Amazon APAC
Moderator: Sai Chand Chintala Assistant Professor in Marketing, Lee Kong Chian School of Business, Singapore Management University
Connecting the Dots in Your Media Strategy
- Aligning channel strategy with funnel stage, region and category
- How brands are balancing Retail Media, Paid Social, Influencer, and DTC
- Tools and frameworks for cross-channel measurement
Alin Popescu
Head of Commerce
WPP Media APMEA
The New Growth Stack: Branding in an Age of Modular Marketing
- How modern brands are rearchitecting their marketing function for speed, agility, and impact
- Cross-functional pods: merging brand, content, performance and tech
- Technology stack for marketers
Audrey Tang
Director of eCommerce
and Growth
DORS (Design Orchard Retail Showcase)
Building a Purpose-Driven Brand: Authenticity in an Age of Transparency
- How can brands maintain authenticity while scaling in a global market
- What role does corporate social responsibility (CSR) play in brand loyalty today
- How can brands communicate their values and purpose effectively to today’s informed and demanding consumers
Andrina Chan
Director
Andrina Yvette
Christopher Daguimol
Strategy Office Director
ZALORA Group
Melody Li
Senior Vice President of Global Business Development
Dentsu Sports International
Moderator: Christopher Kannesan
Vice President of Business Development, Searix
3:40pm
NETWORKING BREAK & 1-2-1 BUSINESS MEETINGS @ FUTR ASIA EXECUTIVE LOUNGE
4:10pm
The Future of Smart Stores: Powered by IoT and 5G
- Explore how AI, IoT, and 5G are transforming physical stores into intelligent, adaptive, and responsive environments that sense and react to shopper behavior in real time
- Reimagine the in-store experience with AI Agent technologies that enhance customer engagement from walk-in to purchase conversion
- Leverage AI and IoT data over 5G to gain insights on consumer preferences, navigation patterns, and profiles for smarter product selection and placement
Yeow Shin We
Chief Technology Officer
Anewtech Systems
Smart Merchandising:
How AI is Redefining Product Development in Retail
Retailers are now leveraging AI-powered trend forecasting tools to decode regional consumer behaviour, cultural nuances, and rapidly shifting social trends, enabling them to create highly relevant products tailored to local preferences.
This session will explore how artificial intelligence is transforming product development and merchandising strategies across Asia’s dynamic and diverse retail markets.
Carl Nubla
Head of Technology and Innovation, Aeroworx
Brand + Performance: The Growth Equation for Retail Marketers
- Creating synergy between brand-building and conversion campaigns
- Organising teams, KPIs and creative for integrated success
- Performance metrics that matter beyond ROAS
Imran Khan
Regional Insights and
Analytics Lead
Kellanova
Vijaya Jayaraj
Head of Retail (APAC & EMEA) Razer Inc
Prof. Aleks Farseev
Chief Executive Officer
SOMIN
Moderator: Alon Weinstock
Founder, Lead2Peak
Hyper personalisation and Discovery: Emotional Tech
- How is technology used to create a connection with the customer and improve customer experience?
- Looking at use cases of AI to achieve production efficiencies, drive revenue opportunities, and create hyperpersonalized experiences
- Predicting consumer behaviour through the use of AI and machine learning
Byung Jun Lee
Vice President of Business Development, BeLive Technology
Melissa Daniels
Reginal Head of Innovation
TBWA Asia
Moderator: Christopher Kannesan
Vice President of Business Development, Searix
4:50pm
Asia’s Omnichannel Opportunity: Designing Seamless Online-Offline Customer Journey
- How top retailers are integrating digital channels with brick-and-mortar for true omnichannel retail
- Using data to unify customer identity, behavior, and rewards across platforms
- The rise of phygital loyalty programs and mobile-first clienteling
- Real-world case studies: click & collect, ship from store, QR-based showrooming
- Regional nuances: How consumer behavior differs across SEA, China, India, and Japan
- Technologies enabling real-time visibility
Jaren Loy
Head of Digital Growth
Fairprice Group
Leonard Cheong
Chief Executive Officer
Finix Wear
Jess Tang
Head of Asia Insights
WGSN
Moderator: Sai Chand Chintala, Assistant Professor in Marketing, Lee Kong Chian School of Business, Singapore Management University
Building Campaigns in the Age of Fragmented Attention
- Designing full-funnel storytelling across short-form, livestream, and branded content
- Insights-led media planning for attention-starved audiences
- Building creative consistency across platforms
Iz-Lynn Chan
Chief Executive Officer
BHG Reit
Violet Lim
Co-Founder
Lunch Actually
Jenny Tang
Deputy Director &
Head of Digital Marketing,
Singapore Management University
Moderator: Alon Weinstock
Founder, Lead2Peak
Role of Customer Centricity: Role of Customer Centricity: Viewing Customer Centricity as More Than a Principle
- Socially relevant business building approach geared towards addressing a social gap, fulfilling a personal need, while also growing the business, in revenue, profitability and customer acquisition.
- Crafting Authentic, Purpose-Driven Storytelling Campaigns
- Building Customer Trust with Lasting Impact
Stella Tan
Vice President,
Strategic Marketing
Income Insurance Limited
Outrank, Outshine, Outsell: Optimise Retail Media ROAS with Category Intelligence
- Focuses on using category-level insights to enhance retail media performance
- By aligning ad spend with consumer trends, brands can improve targeting, maximise return on ad spend (ROAS), and gain a competitive edge in the marketplace.
Peter Laughton
Founder & CEO
Eebz
5:30PM
END OF DAY
The programme is subject to change. All information is accurate at the time of publication.
Shape the conversation
FUTR Asia brings together the region’s boldest voices in retail, marketing, ecommerce, and innovation.
We’re curating a line-up of visionaries, disruptors, and change-makers to share insights, spark ideas, and inspire action.
If you have a story, strategy, or breakthrough to share — we want to hear from you.
