Agenda
2025 Agenda
FRIDAY, 21 NOVEMBER 2025
Sands Expo and Convention Centre, Singapore
9:15AM
WELCOME ADDRESS
Welcome Address by FUTR Group
9:20AM
PLENARY STAGE
The Next-Gen Asian Consumer: Identity, Influence & Immediacy in a Fast-Changing Market
- Understanding the major shifts in consumer expectations: hyper-personalised, lightning-fast, always connected
- The rise of AI shopping assistants, virtual brand reps, and seamless identity-driven commerce
- The growing role of governments and digital platforms in shaping data privacy, security, and consumer trust in Asia
20 minutes
9:40AM
Digital Acceleration & E-Commerce: Redefining Regional Strategy
- Explore how Asia’s digital transformation is outpacing global averages, driving new consumer behaviors and business models
- Highlight the interplay between emerging and mature markets: how local innovations are influencing global strategies, and vice versa
- Share Mars Wrigley’s approach to leveraging e-commerce platforms and digital tools to reach diverse consumer segments
Kalpesh Parmar
Regional General Manager
Mars Wrigley Asia
10:00am
NETWORKING BREAK & 1-2-1 MEETINGS
10:40AM
The Asian Decade: Future of Consumption and Culture
- Asia as the epicenter of global growth, youth culture and digital innovation
- How demographic shifts, digital infrastructure and rising creators will redefine global commerce
- Geopolitics, regional alliances and their brand implications
Aseem Puri
Digital CEO
Unilever International
11:00AM
Panel Discussion: Omnichannel is Not Optional: Building Seamless, Agile & Scalable Retail Ecosystems
- How retailers are redesigning stores, apps, and logistics for fluid channel switching
- Omnichannel KPIs: What success looks like in Asia’s diverse retail markets
- Enabling consistency in identity, payment, rewards and fulfilment across all touchpoints
- Case studies from fashion, FMCG, and lifestyle brands leading in omnichannel retail
Sanjay Roy, Managing Director, PUMA Southeast Asia & Oceania
Henry Christian, Head of Loyalty, Marketing and Partnerships, Metro Singapore
Moderator: Alon Weinstock, Former Marketing Director, KFC
12:00pm
NETWORKING LUNCH
STAGE 1: RETAIL REIMAGINED
Technology, Channels & Experiences
Moderator: Sai Chand Chintala
Assistant Professor in Marketing, LKC School of Business
STAGE 2: CUSTOMER JOURNEY
Identity, Emotions & Discovery
STAGE 3: BRAND FUTURES
Influence, Intelligence & Impact
2:00pM
Trends in Retail – Digital Acceleration & Market Interdependence
- Analysing the impact of rapid digital transformation on consumer behaviour, omnichannel strategies, and retail operations across Asia
- Understanding how regional trends influence cross-border commerce, supply chain resilience, and localized innovation
- Tools, technologies, and partnerships driving next-gen retail from AI personalisation and predictive analytics to sustainable, tech-enabled ecosystem
20 MINUTES
Culture Codes in Action: Building Brands that Adapt, Scale & Stay Relevant in Asia
- Tapping into local subcultures across Asia
- Amazon India case study: Building early seller education and marketplace tools that empower small businesses and shaping consumer trust in e-commerce
- Lazada case study (Alibaba Group): Scaling GMV from <$1B to $4.2B by unlocking culture-driven ecosystems
- AG1 (Athletic Greens) APAC: Localised brand storytelling for diverse markets demonstrating how cultural context drives D2C growth
Sandeep Raj
Chief Commercial Officer, APAC
AG1
Resonance Over Noise:
Crafting Brands People
Actually Feel
- In an attention-fragmented world, emotional resonance beats digital reach
- Lessons from Oo La Lab’s collaborations across food, fragrance, and fashion
- How to shift from transactional marketing to transformational experiences
Dan Terry Jacobson
Founder
Oo La Lab
2:20pM
The Autonomous Supply Chain: Invisible, Instant, Intelligent
- Predictive logistics powered by AI and IoT
- Decentralized manufacturing and 3D-printed goods on demand
- Impact of climate AI on inventory and transportation planning
20 MINUTES
Cyber-Trust: Security, Ethics and Resilience in the Era of Hyperpersonalisation
- Navigating Asia’s evolving data privacy landscape: digital ID, consent models, and regional regulation shifts
- Building consumer trust through transparent data use, ethical AI, and resilient cybersecurity infrastructure
- Balancing hyperpersonalisation with privacy: where to draw the line between helpful and intrusive
Nikolaus Ong
Chief Operations Officer
COMO Group
From Influence to Infrastructure: Are Creators the Future of Brand Power
- Long-term value creation: equity, IP, co-ownership models
- Managing AI clones, synthetic content and authenticity fatigue
- How creator commerce is reshaping brand ecosystems
20 MINUTES
2:40pm
Customer Transformation in Omnichannel Environment
- AI is the new UI – how to unlock value of AI in retail environment
- Good Data underpins Good AI – key learnings on CDM, CDP
- From 1P to 3P – building a holistic Customer Knowledge system
- Personalisation is a Journey, not Destination – ROI, ROE, ROF
Karen Chan
Chief Customer Officer
FairPrice Group
Purpose, Profit or Performance: Can You Have All Three?
- Rethinking ESG: What modern consumers expect beyond greenwashing
- Asia’s unique landscape for brand activism and social impact
- Balancing long term brand equity with short term ROI
20 MINUTES
The Future of Personalisation: Hyper-Personalised Marketing with AI
- Moving beyond segmentation to real-time adaptive campaigns
- Personalisation strategies across social, e-commerce and in-store
- Balancing automation with emotional relevance
20 MINUTES
3:00pm
Retail without Borders: Expanding Global Reach with Cross-Border E-Commerce
This session will explore how digital retail is breaking down geographical barriers, enabling brands to expand globally through cross-border e-commerce.
As consumer demand for international products rises, and technology simplifies access to foreign markets, retailers of all sizes are now positioned to reach customers far beyond their home country. The discussion will highlight key growth trends and popular product categories shaping the global e-commerce landscape.
40 MINUTE PANEL
Building a Purpose-Driven Brand: Authenticity in an Age of Transparency
- How can brands maintain authenticity while scaling in a global market
- What role does corporate social responsibility (CSR) play in brand loyalty today
- How can brands communicate their values and purpose effectively to today’s informed and demanding consumers
Andrina Chan
Director
Andrina Yvette
Connecting the Dots in Your Media Strategy
- Aligning channel strategy with funnel stage, region and category
- How brands are balancing Retail Media, Paid Social, Influencer, and DTC
- Tools and frameworks for cross-channel measurement
40 MINUTE PANEL
3:40pm
NETWORKING BREAK & 1-2-1 BUSINESS MEETINGS
4:10pm
The Future of Smart Stores: Powered by IoT and 5G
- Exploring how IoT and 5G are transforming physical stores into intelligent, responsive environments
- Understanding how next-gen connectivity enables predictive maintenance, dynamic pricing, and energy optimisation, giving retailers a competitive edge through data-driven decisions
- Practical steps for integrating IoT and 5G technologies
20 MINUTE
Smart Merchandising: How AI is Redefining Product Development in Retail
Retailers are now leveraging AI-powered trend forecasting tools to decode regional consumer behaviour, cultural nuances, and rapidly shifting social trends, enabling them to create highly relevant products tailored to local preferences. This session will explore how artificial intelligence is transforming product development and merchandising strategies across Asia’s dynamic and diverse retail markets.
20 MINUTES
Hyper personalisation and Discovery: Emotional Tech
- How is technology used to create a connection with the customer and improve customer experience?
- Looking at use cases of AI to achieve production efficiencies, drive revenue opportunities, and create hyperpersonalized experiences
- Predicting consumer behaviour through the use of AI and machine learning
40 MINUTE PANEL
Brand + Performance: The Growth Equation for Retail Marketers
- Creating synergy between brand-building and conversion campaigns
- Organising teams, KPIs and creative for integrated success
- Performance metrics that matter beyond ROAS
40 MINUTE PANEL
4:50pm
Asia’s Omnichannel Opportunity: Designing Seamless Online-Offline Customer Journeys
- How top retailers are integrating digital channels with brick-and-mortar for true omnichannel retail
- Using data to unify customer identity, behavior, and rewards across platforms
- The rise of phygital loyalty programs and mobile-first clienteling
- Real-world case studies: click & collect, ship from store, QR-based showrooming
- Regional nuances: How consumer behavior differs across SEA, China, India, and Japan
- Technologies enabling real-time visibility
Jaren Loy
Head of Digital Growth
Fairprice Group
Role of Customer Centricity: How Income Insurance Views Customer Centricity as More Than a Principle
- Socially relevant business building approach geared towards addressing a social gap, fulfilling a personal need, while also growing the business, in revenue, profitability and customer acquisition.
- Crafting Authentic, Purpose-Driven Storytelling Campaigns
- Building Customer Trust with Lasting Impact
Dhiren Amin
Chief Customer Officer
Income Insurance
Shapeshifting Habits in a Multi-Reality World
- Navigating fragmented attention across IRL, online, and immersive worlds
- Context switching, brand loyalty fatigue and impulse driven decision making
- What fluid identity means for targeting and product relevance
40 MINUTE PANEL
Building Campaigns in the Age of Fragmented Attention
- Designing full-funnel storytelling across short-form, livestream, and branded content
- Insights-led media planning for attention-starved audiences
- Building creative consistency across platforms
Iz-Lynn Chan, CEO, BHG Reit
Saurabh Mangla, Founder, Ipse Ipsa Ipsum
5:30PM
END OF DAY
Agenda is correct at the time of publishing; updates may follow.
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