Patrick is a sports management executive currently serving as the Head of Partnerships of LaLiga North America, a joint venture between Relevent Sports, a multinational media, sports, and entertainment group, and LaLiga, Spain’s top-flight soccer competition.
Previously, Patrick served as the Global Partnerships Director based in Madrid, Spain. In this position, he was responsible for creating and executing the international sales strategy, business development, sourcing and closing commercial partnerships around the globe.
Prior to joining LaLiga, he spent 5 years as the National Sales Manager (North America) for Generation adidas International, an international platform for adidas USA and Canada partners to interact and collaborate with adidas clubs and partners internationally.
Preceding his time at Generation adidas International Patrick served in various positions abroad including posts at the United Nations Office for Sport Development and Peace, based in Geneva, Switzerland and Business Development at Soccer Express, based in Toronto, Canada.