2025 SPEAKERS

Penny Brook is a global business and brand executive with 25 years’ experience driving sustainable growth in luxury goods, fashion and consumer electronics. Currently Chief Marketing Officer at The Body Shop, Penny has been responsible for building global brands including Canada Goose, Clarks, and Mulberry and creating big bet international strategies that are executed with local nuances, regional priorities, and diverse perspectives. She is passionate about the power of how being a good business can be good for business and developing high performance teams who collaborate to tell authentic, innovative brand stories. Penny is also a longstanding advisor to Polar Bears International.  

I am the Senior Vice President of Customer and Digital at Flying Tiger Copenhagen, where I lead the company’s digital transformation and customer strategies. With a strong background in marketing and digital innovation, I focus on enhancing customer experiences and driving growth through increased customer engagement and omnichannel/unified commerce solutions, ensuring Flying Tiger Copenhagen continues to meet customer demands. My expertise spans e-commerce, digital marketing, and customer relationship management, positioning me at the intersection of retail operations, product development, planning, marketing, and technology.

Claire is the founder and CEO of The Illuminate Alchemy, a consultancy working with brands and
companies in supporting them to unlock their next stage of growth, including channel, business model
and international expansion.

Previously to launching The Illuminate Alchemy, Claire was at Unilever for 7.5 years, where she
served as the Chief Customer Officer of the Beauty and Wellbeing Business Group and the Digital
Commerce Officer across the total group. There she was responsible the channel and retailer strategy
across Beauty and Wellbeing, including the beauty capabilities development, digital and commercial
transformation. She also led the Digital Commerce strategy, execution & capability across Unilever
globally.

Before joining Unilever, Claire led the marketing team, as well as the business change programme
‘Single View of Customer’ at Selfridges. Responsible for all acquisition, retention and social media
activity and defining a new programme of investment (capability and technology) for the CRM strategy
for the business.

Before joining Selfridges, she was Head of Marketing & Content, for a Virgin Atlantic start-up,
vtravelled.com. She has also held various consultant roles at beauty and fashion start-ups and was
Head of Marketing, for Hearst Digital, the online division of The National Magazine Company.
Beyond work, Claire is a mum, wife, daughter, sister and a friend. Originally from London, she has a
deep passion for Pilates, recently qualifying as a teacher and teaching children at her son’s school.
She is a keen skier and runner and usually can be found listening to a podcast while walking her dog,
Betsy, while making plans for her next travel adventure with friends and family.

International tested sales leader with a proven track record in international & national markets, my motto is to drive results while building strong, lasting relationships with clients and colleagues alike. My strategic mindset and deep understanding of global markets consistently translated into customer growth, business retentions and new wins.
I have acquired many years of success in managing multi millions euros of business portfolio with my teams in complex global matrix environments. Growing business-to-business revenues through direct/indirect channels and partnering is my main goal.

As CEO of WGSN, the world’s leading trend forecasting company, Carla leads a global team of specialists, delivering future insight, analysis and consultancy services, predicting the future for the world’s most successful brands.

An award-winning editor and journalist by background, she was founding Editor-in-Chief of The Huffington Post UK, where she was named Editor of the Year at the Online Media Awards and Media Innovator of the Year at the British Media Awards.

When not advising business leaders on future trends, she is also a commentator for TV and radio shows, a regular keynote speaker at events, including SXSW, TedX, Cannes Lions, Web Summit and Inspiring Women, and a podcast host on Lives of Tomorrow.

With a career in technology spanning 30 years, across a number of industries, Mike is a highly respected and experienced technology and business transformation leader. He has worked for many of the UK’s leading retailers in both national and international transformational roles. Form launching one of the UK’s first website in the early 90’s through to leading many E-commerce retail omnichannel programmes and being a powerful advocate for customer centricity across all retail channels, Mike has experience across the retail tech and business space. He has also been a judge at the Retail Innovation Hub technology awards since it’s inception, writes for various retail focused magazines and is a regular speaker at transformation and retail events.

Kate Nightingale is a consumer, retail and design psychologist.

Lyndsay Mason is the founder and CEO of For The Creators, the first one-stop-shop to rent and buy maternity fashion, beauty and wellness designed to support women through pregnancy, postpartum, and early motherhood. With a vision to revolutionise the pregnancy and motherhood experience, she is building a global category leader that integrates commerce, expert advice, and community, providing a seamless journey for mothers from pregnancy to the early years of parenting.

An exited entrepreneur, Lyndsay has raised over £1m in investment, including backing from Morgan Stanley, and is an alumna of their Inclusive Ventures Lab.

Head of Product, passionate about agile software development.

I've led teams of Products Owners, coached dev teams while a Scrum Master, as well as coached senior management in Product delivery.

I believe that Product is a skill that can be applied to different industries.

By focusing on the customer, leveraging the value the product brings to them, and repeating this process, a strong product person will be able to perform well in different industries.

Elton leads ASOS’s retail media business and is responsible for global strategy and operations. ASOS Media Group helps brands win with ASOS across sportswear, fashion, and face & body categories to create striking content that enhances ASOS customers’ experience and drives results.

Before ASOS Elton has built and led successful multimedia businesses for other leading international retailers Tesco (dunnhumby) and Amazon, as well as for digital publishers Tiscali and Sky in the UK, and across radio, TV and digital channels in South Africa for leading media sales house Mediamark (which was a Kagiso Media and Lagardere joint venture).

He is passionate about working with brands to produce and deliver relevant, effective advertising anchored in technology and data.

Adam Greco is one of the leaders of the data industry. As one of Omniture's earliest customers and employees and a data consultant, he has helped thousands of organizations improve their digital properties through data. Adam has blogged extensively about data and authored the preeminent book on Adobe Analytics. Adam has held strategic roles at Salesforce, Amplitude, and several other leading organizations. He has served as a board member of several data technology providers and has won several awards from the Digital Analytics Association. Adam is a product evangelist at Hightouch, where he helps leading organizations strategize around using data to accelerate growth.

Laura Rudoe is the founder and CEO of Evolve Organic Beauty, a leading UK-based sustainable beauty brand. With a passion for ethical business and natural wellness, Laura launched Evolve in 2009 to create affordable, organic, and eco-friendly skincare. Evolve Organic Beauty is a purpose-driven British brand creating high-quality, naturally effective skincare that cares for your skin and the planet. The brand is now distributed in over 45 countries and has won over 100 awards for its innovative products. Evolve operates from a wind-powered eco studio in Hertfordshire and is certified Cosmos organic, B Corp, vegan, and cruelty free.

Laura’s personal journey with skin issues and her Romanian heritage instilled a deep interest in natural healing, leading her to become an expert in skincare and sustainability. She is also a certified Reiki Master and holds an MBA from Harvard Business School. Before founding Evolve Organic Beauty, she was part of the founding team at NUDE skincare, a luxury natural beauty brand.

As a leader in sustainable beauty, Laura is on the supervisory board of the B Beauty Coalition, a global initiative of B Corp certified beauty companies driving positive environmental change.

An experienced Marketing Director with over 30 years of experience, from The Body Shop to Montezuma’s, she’s shaped brands, grown businesses, and transformed teams into marketing powerhouses. Strategy meets creativity in every campaign, activation, and launch she touches - because if it’s not driving Get them (acquisition), Keep them (retention) or Make them shout (advocacy), it’s just noise.

At Ella’s Kitchen, it was all about scaling up. At Bounce, it was about making a splash. At Montezuma’s, it was a full-blown brand revolution, complete with a new identity and NPD pipeline. Whether working with chocolatiers, packaging engineers, or chemists, Debbie knows how to turn ideas into products people love.

Her strength lies in taking brands beyond just selling - creating deep emotional connections with consumers. She believes that brand loyalty isn’t bought; it’s built. From positioning to storytelling, she ensures every touchpoint strengthens the relationship between brand and consumer, shifting from mere transactions to lasting brand love.

With over five years of marketing experience, Lea Sindel specializes in content marketing and social media strategy. She played a key role in shaping Metricool’s content strategy for the German market, helping build its global reputation. As PR and Communications Specialist for Germany and Europe, she expands Metricool’s reach among social media professionals in 120+ countries.

Katie is content director at Stylus, tackling trends analysis, strategy, innovation and horizon-scoping for all things related to Retail & Brand Comms and Pop Culture & Media – with a heavy emphasis on exploring the intersections between consumer behaviour, creative cultures and emerging technologies.

A renowned industry expert (she’s a reigning Top Retail Expert, crowned twice by Rethink Retail, in 2024 and 2025), Katie has been forecasting future insights at Stylus since 2010. Prior to joining the team, she worked for brand agencies as well as in-house for retailers including Habitat and Liberty. Today, alongside her role at Stylus, she’s a senior contributor for Forbes and a published author, having written two books on the intersections of visual culture.

Georgia Crossley is a British fashion designer celebrated for her commitment to luxury craftsmanship and timeless design. After studying textiles at university, she honed her skills in the print departments of iconic fashion houses Alexander McQueen and Jenny Packham, where she developed a deep appreciation for intricate detailing and innovative design. In 2020, Georgia launched her eponymous brand, GeeGee Collection, a London-based label dedicated to creating one-of-a-kind, handmade womenswear. Rooted in the principles of British craftsmanship, each piece is meticulously crafted in-house, reflecting her passion for quality, sustainability, and individuality. Georgia’s work celebrates the artistry of fashion, blending modern elegance with a reverence for traditional techniques, solidifying her as a pioneering force in contemporary British design.

Marine is a strategy and business development director with 15+ years of experience in advertising and strategy consulting globally. She attract and grow clients leveraging strategic and targeted outreach, innovative and differentiating offerings and empathetic communication and experiences. She takes pleasure and pride in bringing her passion and well-known energy to inspire, manage and grow teams making every day fun and exiting! She finds purpose in leading and influencing people and businesses to positively shape the world and make it better for everyone.

Rob Manning is an accomplished eCommerce and digital marketing leader with over 25 years of experience driving growth for leading global brands across retail, FMCG, and D2C industries. With a proven track record in customer acquisition, retention, and brand building, Rob excels at leveraging data and insights to create innovative strategies that deliver measurable results.

Currently eCommerce Director at a gut health company, Rob has a deep understanding of customer behaviours and is passionate about using creativity and technology to transform digital experiences. He has also shared his expertise as a speaker on topics like conversational commerce, retail media innovation, and loyalty strategies, inspiring industry professionals at prominent events.

Nina Briance is the Founder and CEO of Cult Mia. She previously worked in investment banking at UBS and Goldman Sachs and held strategy roles in the luxury fashion and consumer sectors at Moda Operandi and the United Nations. Nina holds degrees from Stanford University and London Business School (MBA), with a concentration in entrepreneurship. Passionate about supporting female-founded brands and businesses, she serves as a British Fashion Council Mentor and is an Alma Angel investor.

Claudia Simms Abram is the Chief Brand Officer of DEPLOY, a pioneering sustainable fashion brand and the world’s highest-scoring certified B Corp in fashion, with a score of 176.8. With over 15 years in agency roles, including a global position at Publicis, Claudia connected with DEPLOY through The Observer Future 500 Campaign & Network, which she co-created for Courvoisier. At DEPLOY, Claudia leads the Changemakers Series, a global strategic partnerships and thought leadership events program. In 2022, she co-founded The Brussels Sustainable Fashion Forum to foster idea-sharing and policymaking for a more responsible fashion industry. She was delighted to judge the 2025 Future Icons Awards Culture & Lifestyle Sector by B Corp, Country & Townhouse Magazine with Sustainability Consultancy, Cyd Connects.

Siobhan is a creative and accomplished social media professional with a career spanning real estate, leisure, travel, and tourism. Based in London, she is the Social Media Associate Director at Savills, where she develops innovative campaigns and enhances the brand’s digital footprint.

Siobhan brings expertise in social media strategy, analytics, video production, photography, and creative design. Her diverse background includes project management, events, and customer service, equipping her with a unique perspective on engaging audiences.

Passionate about storytelling, Siobhan is an ideas-driven leader who loves turning creative concepts into impactful campaigns.

Experienced Ecommerce Leader with a background in digital marketing, growth, buying, merchandising, distribution, finance and IT. Current focuses include marketplaces (including Amazon, ebay and Mirakl connections) as well as Shopify, Klaviyo, personalization, 3PL integrations and partnerships, digital marketing (paid, organic, SEO), CRO, social media and cross border selling.

Sophia is a social entrepreneur & human-centred designer. She co-founded award-winning circular economy platform, Library of Things. It's now a global movement reducing wasteful consumption in communities, with 1000s of LoTs around the world. In London alone, £4 million+ has been saved by our members; every 3 months, 100+ tonnes of carbon are saved & 30 tonnes of electronics are reused.

She regularly speaks on social innovation & the power of participatory design for the likes of the UN, BBC, Design Museum & more. Recently she was recognised as Management Today’s top 35 women under 35 in leadership.

Caroline Orange-Northey is an experienced media professional with 20+ years in the industry in various roles encompassing sales, marketing, business development, and strategy. Her diverse background spans multiple media platforms, including retail media, radio, outdoor advertising, cinema, streaming TV, gaming, digital, live sports, sports rights, and marketing partnerships.

Caroline served in a leadership role at Amazon Ads, overseeing lifestyle industries for nearly a decade. In September 2024 she transitioned to the position of Director of Retail at Pinterest.

Irene Sibaja is Director of Global Partnerships at Treasure Data. With a background in management consulting and extensive experience in the retail sector, Irene’s career showcases her expertise in navigating dynamic markets and strategic problem-solving. At Treasure Data, Irene works closely with SI and technology partners to deliver comprehensive customer data solutions to drive growth for clients.

Herculano has over 20 years of experience delivering value and improved business performance for demanding retailers, brands and investor clients globally. The rapidly evolving opportunities from technology, AI, and innovation hugely impact retailers and brands. As SVP at THG Ingenuity, Herculano helps brands unlock value and drive growth at the intersection of technology, business, and people.

With more than two decades in media and agency life, Rob moved to the client side with Arla Foods in the UK in 2019. As Head of Media and Digital activations, Rob’s department now take responsibility for planning and delivering all branded digital activity in the UK for brands like Lurpak, Anchor, Cravendale, the Arla master brand amongst others, while working with agency partners to deliver on wider campaigns.
Rob’s experience took shape at in traditional media before accelerating the digital focus throughout the noughties across differing roles and is old enough to remember mono print ads and young enough to appreciate the changing media landscape.

Freya Rose grew up surrounded by the artistry of fine jewelry, inspiring her lifelong passion for design. After studying footwear design at the prestigious London College of Fashion, she envisioned creating a luxurious brand that seamlessly blends footwear and jewelry into wearable works of art.

At the heart of every Freya Rose creation is a dedication to exceptional craftsmanship. Her designs reimagine traditional artisanal techniques, featuring her signature incorporation of Mother of Pearl to create contemporary yet timeless pieces.

Freya Rose is committed to the principles of slow fashion, ethical integrity, and sustainability. With a deep respect for both people and the planet, the brand celebrates beauty, artistry, and conscious design in every collection.

Numbers don't like, and Stjepan loves numbers. As an expert in AI optimization with degrees in Mathematics and Computer Science, Stjepan led Hypefy.ai to consistently outperform industry benchmarks by 3-5x. As CEO, he has driven expansion into 21 countries, executed 750+ campaigns, and amassed 20M+ data points in the last 4 years—solidifying his position as a data-driven leader in influencer marketing.

A driven and passionate global eCommerce and marketplace expert with over 10 years’ experience committed to growing businesses online. At his core, David enjoys building things and has a proven track record of building scalable business operations and delivering growth for some of the world's most loved brands.

David is tasked with the Pan-EU and international expansion of PZ Cussons brands into key growth market channels. He is passionate about Social Commerce and its role that it will play in the future of commerce, business strategy and buying behaviours.

Antonia Johnstone is re-founder and CEO of luxury designer reseller, Sign of the Times, after purchasing the business in 2019.

At Le Chameau, leadership in digital marketing and omnichannel strategy has been the cornerstone of my role. Our team's focus on creating seamless customer experiences has been pivotal in strengthening the brand's digital presence and driving growth. The commitment to operational excellence and talent development has resulted in significant advances in our brand position, contributing to a robust direct-to-consumer channel.

I’ve had the chance to lead teams building e-commerce and retail businesses in North America and Europe, as well as sales, marketing and creative teams. These experiences reflect a continuous drive for innovation and a passion for delivering customer value through expert marketing strategies.

My focus has always been to build great teams that combine strategy and creative, with strong commercial execution to drive brands forward through meaningful consumer experiences.

Desi solidified himself in the User Experience (UX) Design space as a well-known expert design professional, with extensive experience, and coach who is also master certified in the areas of UX and psychology.

He is currently a Senior Manager & Head of UX, leading the Digital Commerce design team at Victorinox make significant changes in their technology and customer experience – the makers of the original Swiss Army Knife – and is an established international speaker, with a strong desire to pay it forward by sharing and evangelising the benefits of "a better UX

Layla Sargent is founder & CEO of The Seam, the UK's fastest growing care and repair platform. Layla was raised by her grandmother, a professional dressmaker for more than 65 years. When she moved to London in 2019, without her grandmother nearby to help her care for her wardrobe, Layla discovered a gap in the market for wardrobe repairs that were easy to book online, from trusted local Makers. She built The Seam to connect people and brands with care and repair providers across the UK. The Seam currently serves customers directly, as well as provides repairs for Net A Porter, COS, Adidas, LK Bennett and many other retailers.

Selen Ozkan, Head of CPG at Uber Ads, brings a unique blend of brand-building and performance marketing expertise to the evolving retail media space. With a career spanning in strategy, digital innovation, and media activation, Selen helps CPG brands tap into Uber’s first-party data to drive measurable growth.
At FUTR, Selen will unpack how to connect deep customer insights and 1st Party Data with both brand impact and bottom-line results in today’s fast-moving media landscape.

Jessica has spent 15+ years in a range of commercial sales and marketing roles across magazines, consumer goods and retail. She started her career as an analyst at the Walt Disney Company before moving into consumer goods, setting up the shopper marketing function for Perrigo consumer healthcare, followed by 18 months as a national account manager. After her time with Perrigo, Jess moved to Tesco Media (dunnhumby), which enabled her to work across the wide spectrum of categories, including Fresh, Grocery, Nestle, and business development. She spent 7 great years building and innovating retail media solutions for her clients. This experience, and her MBA from UCL School of Management, enabled her to springboard into her new role as Director of Media & Loyalty at Stonegate Group (Slug & Lettuce, Be at One, Walkabout, and 4000 community pubs). Her responsibilities include building a retail-style media and loyalty network through the newly launched MiXR app and media platform. On top of the ‘day job’ in marketing strategy, Jess is passionate about advancing gender equality and DEI initiatives to ensure she creates a more inclusive culture anywhere she goes.

Lycia Lobo is an income generation executive with 25 years’ experience across the high street and charity/arts sector working for organisations like Thorntons, Signet Jewellers and the V&A.

She is the Commercial Director at English Heritage, and from February 2025, the Chief Operating Officer at the Design Museum. Lycia has led on phygital (physical and digital) transformation of commercial propositions across events, shops, cafes, and rental businesses to ensure the offer aligns to the needs and demands of the customer; this enables organisations to maximise visitor engagement, desire to spend, return and recommend to others.

As a non-executive-director, Lycia supports other museums and trusts with operational leadership, fundraising and capital projects, so that others can benefit from sector knowledge, networks and expertise. Lycia is an ambassador for the Association for Cultural Enterprises.

Levering the strength of the URW’s assets, media inventory, data and event spaces, Grace heads up a team that connects brands and consumers through innovative and engaging consumer experiences and partnerships. Delivering major brands to Westfield centres in the form of short and long-term brand partnerships, experiential activations, event sponsorships and creative solutions. Grace has worked with global brands including Disney, Amex, Samsung, Netflix, Dior and L’Oreal. She leads the global team working with event and communication agency experts to define strategies and drive multi-territory partnerships.

Charlotte Ayoub is the Director of TLC Sport. Immersed in the world of activewear from a young age through her mother’s pioneering work, Charlotte officially joined TLC Sport in 2012. Together with her mother, she has championed body confidence and empowerment for women worldwide.

A Warwick University law graduate and an alumna of the Goldman Sachs 10,000 Small Businesses programme 2018, Charlotte’s entrepreneurial journey began after a brief stint in London. Recognising her passion for business, she dedicated herself to scaling TLC Sport, aiming to make it the leading inclusive athleisure brand for women.

Under her leadership, TLC Sport has expanded its product lines to cater to diverse body types, reinforcing its reputation for inclusivity and body positivity. She secured retail partnerships with prominent stores such as Very, Debenhams, and Decathlon and spearheaded a successful collaboration with renowned designer Julian MacDonald. Charlotte’s vision and advocacy for women in business continue to inspire, making her a significant figure in both the activewear industry and women’s empowerment initiatives.

Anna’s professional purpose is to create sustainable growth strategies, for amazing brands and businesses, and activate them in an inclusive way. She is a global business leader who has worked in 6 countries across emerging and developed markets, different sectors, and diverse cultures. As the driving force behind the brands she led with full business ownership, accountable for Marketing, Innovation, Consumer and P&L, this awarded executive with large global experience is looking for a holistic and long-term impact on people’s lives and the planet's future. Anna drove FMCPG brands at Reckitt Benckiser, Danone, Diageo, and amazing founder-led beauty brands like Lumity, Liz Earle, ghd. She is Keracol CEO; driving positive change for the future of beauty.

Gavin Murphy is the Chief Marketing Officer at Scurri. He is highly skilled in go-to-market strategies, building marketing teams, brand and product positioning, field marketing, product marketing and demand generation at an international level (EMEA & APAC).

Gregor has worked in CPG since before he had grey hair, primarily within manufacturers, but has also spent time working for both retailers and agencies. For more than half of that time, he has worked in Digital Commerce, managing accounts, leading strategy development and now, at DCG, helping manufacturers to identify and develop the capabilities they need to scale sustainable, profitable digital commerce businesses.

Joe brings a wealth of experience from his digital and creative background, having worked with two of the world’s largest communications networks—Omnicom and WPP’s Mindshare. Throughout his career, he has helped some of the planet's most iconic brands, including Rolex, Nestlé, HSBC, Porsche, Unilever, and Land Rover, deliver award-winning advertising campaigns across sports, fashion, and entertainment.

Recognized as a thought leader in his field, Joe has been a keynote speaker at prestigious events like SXSW and Cannes Lions and has been featured as an expert on global news outlets such as the BBC and CNN.

Dan is SVP Clients at DAIVID, an AI-powered creative effectiveness platform. His career spans significant roles across major media organisations including Discovery Channel, The Independent, and The Telegraph. He was also part of the leadership team at Unruly, contributing to its successful exit to News Corp. At DAIVID, he is working with Unruly alumni to help the industry measure and make better content at scale.