FUTR Europe’s 2024 agenda gives you insight into the trends that are defining retail, commerce and marketing today. Your ticket gives you access to plenary sessions, breakout sessions and three in-depth t tracks. To get involved, contact team@futr.global


STAGE 1
STAGE 2
STAGE 3

08.00 BST

08:00 - 09:15 - All Stages
REGISTRATION OPENS

09:15 BST

09:15 - 09:20 - All Stages
FUTR GROUP WELCOME REMARKS

Kate Nightingale, Chief Behavioural Officer, HUMANISING BRANDS, and Founder, WOMEN OF RETAIL

09.20 BST

09:20 - 09:40 - All Stages
THE FUTURE CONSUMER

20 years of engaging a customer mindset

Finisterre is a B Corp certified outdoor apparel brand with roots in cold water surf. Based on the cliffs of North Cornwall, they have spent over 20 years obsessing over product quality, whilst talking to a particular customer and the lives they lead. Hear from founder Tom Kay about his lessons along the way and staying relevant for their customers.

Tom Kay, Founder, FINISTERRE

09.40 BST

09:40 - 10:00 - All Stages
THE FUTURE CONSUMER

Keynote

Enabling the Future of Commerce

The experiences and value people seek from businesses – big and small – is changing. With evolving technology, businesses have new opportunities to understand their customers’ preferences and meet those emerging expectations. Getting the moment of payment ‘right’ is an important part of this, and a critical enabler in helping to accelerate adoption at scale of the new business models like recommerce to drive inclusive sustainable economic growth.

Agata Laight, Senior Director, Inclusive Impact & Sustainability, VISA

10.00 BST

10:00 - 10:30 - All Stages
THE FUTURE CONSUMER

Anticipating purchasing behaviours of the conscientious consumer

Gone are the days of the nuclear family and its predictable spending habits. Meet the future consumer: multifarious, scrupulous, and transitory. Aside from generational differences, identity plays a big part in purchasing decisions while global economic and environmental issues furthermore affect customers’ expectations of the brands and retailers they interact with. Consumer loyalty is no longer a given and brands and retailers must work harder AND smarter to keep up with the future consumer. This session will address how brands are anticipating purchasing behaviours, identify ‘sleeping beauties’, and respond to emerging spending habits

40 MIN PANEL DISCUSSION

Amelia Miller, Founder, BOLD BEAN CO

Desi Reuben-Sealey, Senior Manager Head of UX, VICTORINOX

Freddy Macnamara, Founder, CEO, CUVVA

MODERATOR: Marine Pajot, Client Director & CPG Practice Lead, MANIFESTO

10:30 BST

10:30 - 11:10 - All Stages
NETWORKING, REFRESHMENTS & 1'2'1 MEETINGS

11:10 BST

11:10 AM - 11:30AM - Stage 1
ECOMMERCE & RETAIL - STRATEGY

CHAIR: Kate Nightingale, Chief Behavioural Officer, HUMANISING BRANDS, and Founder, WOMEN OF RETAIL

PRESENTATION

Sam Hunt, Co-Founder, MOTH

11:10 AM - 11:30AM - Stage 2
MARKETING INNOVATION - BUILDING BRANDS

CHAIR: Adam Kirby, Creative Director, WE ARE DISTILLERY

KEYNOTE

Why values always win

The biggest challenge facing brands today is standing out in a world of abundant information and inflationary messaging. Building customer relationships based on shared values is vital to a sustainable increase in brand awareness and loyalty.

Simon Wilson, Managing Director Product, Marketing & Communications, DEICHMANN

 

11:10 AM - 11:30AM - Stage 3
CUSTOMER JOURNEY - TECH & ANALYTICS

CHAIR: James Hirst, Founder, THE INTELLIGENT BRIEF

From legacy to limitless: Unleashing the heart of retail and financial Services with digital, data, and agile

KEYNOTE

In this insightful session, Nuno will guide us through the inspiring journey of N Brown – a venerable retailer and financial services provider with a rich 150-year history. Discover how they gracefully transformed from a catalog-based operator to an agile digital pure-player, propelling their customer engagement, operational efficiency, and revenue streams to new heights.

Through a sharing of experiences, Nuno will shed light on their vision of integrating three pivotal pillars – digital, data, and agile methodologies – to revolutionize traditional retail. Drawing from his broad experience in large corporations and pure-play ventures, he’ll uncover the secrets that unlocked endless opportunities for growth and success.

Nuno Miller, Digital Chief Operating Officer, N BROWN GROUP

11:30 BST

11:30 AM - 11:50 AM - Stage 1
ECOMMERCE & RETAIL - STRATEGY

1st Party Data that can help break the silos between ecommerce and retail.

Don’t worry about the data you’re losing, use the data you do have first!

KEYNOTE

We know and are hearing that brands are losing data and attribution models are not fit for purpose. Here’s the thing, attribution models were never fit for purpose. We’ll be discussing how above the line channels have not been held to the same scrutiny as digital channels and how data should be fuelling your growth and many 1st party data points are underutilised.

1st party data should be at the forefront of the business…

– Media Mix Model & Reporting – Are you including store performance?

– CRM & Email Personalisation – why do so many brands neglect this opportunity?

– Media Targeting – are we targeting the right audience to maximise lifetime value?

– Customers feedback can influence operations – staff training, hygiene, opening hours etc.?

Mike Fantis, VP Managing Partner, DAC

 

11:30 AM - 11:50 AM - Stage 2
MARKETING INNOVATION - BUILDING BRANDS

From heritage brand to social sensation: Mulberry's evolution in social media with Dash Hudson.

KEYNOTE

Join Heather Matthews for an enlightening journey into Mulberry’s strategic use of Dash Hudson to dominate the digital realm. This session will unfold the layers of how a heritage brand like Mulberry innovatively engages with its audience across various social media platforms to set new benchmarks in the industry.

In this session, you will gain actionable insights to transform your brand’s social media approach, making every campaign more impactful and every connection more meaningful. During this immersive experience, you will explore:

– Campaign Innovation: Delve into the world of Mulberry’s diverse campaigns, discovering how they leverage Dash Hudson to craft compelling content

– Cross-Channel Synergy: Uncover the secrets behind Mulberry’s success in managing a cohesive brand presence, seamlessly integrating Instagram, Pinterest, Facebook, and Twitter to amplify market impact.

– Strategic Insights: Explore how Mulberry leverages Dash Hudson’s insights to make data-backed decisions, gaining a competitive edge in the market.

Ryan Sasaki, Chief Product Officer, DASH HUDSON

Heather Matthews, Global Social Media Manager, MULBERRY

11:30 AM - 11:50 AM - Stage 3
CUSTOMER JOURNEY - TECH & ANALYTICS

Blending thick and big data intelligence to uncover current realities and future trends: insights from food experiences market

The powerful synergy between ethnographic research and Big Data provides a profound understanding of the food experience market evolving landscape where social innovation catalyzes strategic advantages, responsiveness, sustainable growth, and impactful brand development. This multi-scale approach to food experiences in tourism integrates exemplarity and representativeness offering valuable insights for experience design, communication, development strategies, and foresight.

Leveraging Ethnographic Data: Discover how to employ ethnographic data for insights into social dynamics, cultural appropriation, and emerging consumer innovations in food and tourism.

Multi-Scale Approaches: Explore the benefits of multi-scale approaches for a deeper understanding of prevailing trends in the food experiences market.

Integrating Thick and Big Data: Learn why integrating thick and big data ensures a nuanced understanding of consumer preferences and trends. Managed Foresight for Success: Adopt a managed foresight approach to prevent misinterpretations and identify emerging trends.

20 MIN FIRESIDE CHAT

Jean-Michel Petit, CEO, EATWITH

Laura Arciniegas, PhD., Research and Communication Manager, EATWITH

11.50 BST

11:50 - 12:30 - Stage 1
ECOMMERCE & RETAIL - STRATEGY

Shopping everywhere and all at once: “There is only one channel and that is your customer”

As the growth curve of ecommerce is flattening, and brands and retailers are faced with high return rates, cart abandonment and increasing customer acquisition costs, a convergence of digital and physical retail is taking place to provide shoppers with hybridised, unified customer experiences. A recent survey by Raydiant found 46 per cent of consumers preferred to shop in-store than online, with 90 per cent more likely to return and 65 per cent spending more online thanks to positive offline experiences. Regardless of being primarily net-native, brick and mortar, d2c or wholesale; during these challenging times maximising the value of the omnichannel customer is key to economic profitability and creating a physical touchpoint with your customers is intrinsic to its success. This session investigates this shift to hybrid retail, and we invite you to join the panel in imagining the shop of the future: a technology enabled showroom with an extra layer of human service.

40 MINS PANEL

Iain Finlayson, Estate Director, LIVERPOOL ONE

Anil Patel, Director of Marketing and eCommerce, MODA IN PELLE

Charlotte Todd, Director of Marketing, Ecommerce and Strategy, BRITISH GAS

Alice O’Hagan, Market and Global Partnerships Senior Manager, BODEN

MODERATOR: Desi Reuben-Sealey, Senior Manager Head of UX, VICTORINOX

11:50 - 12:30 - Stage 2
MARKETING INNOVATION - BUILDING BRANDS

Tapping into Europe’s booming social commerce market

• Where is influencer marketing currently and where is it headed?

• How to leverage social selling to drive business growth?

• What brands are seeing success with social selling?

• What platforms are seeing most returns in the EMEA market?

• What are the pitfalls of social selling? And what can brands do to avoid them? • Can the panel share their thoughts on how to keep audiences engaged?

20 MINUTE FIRESIDE CHAT

Giovanni Pupo, Head of E-Commerce Media – Europe, LIPTON TEAS AND INFUSIONS

TERRITORY INFLUENCE

MODERATOR: Marine Pajot, Client Director & CPG Practice Lead, MANIFESTO

11:10 - 12:30 - Stage 3
CUSTOMER JOURNEY - TECH & ANALYTICS

Monetising your digital estate and approaching walled gardens across data sources.

After the phase out of third-party cookies, first party data offer a potential secondary revenue opportunity for brands and retailers and for the seller, ‘the more’ is generally considered to be ‘the better’ but capturing data without deterring your customer and risking them to abandon their purchase is like walking a tightrope. In addition, Retail Media Networks play a big role in driving revenue for brands and retailers and are a linchpin in the future of commerce but with this many platform providers, the universe is fragmented, making it challenging to scale marketing campaigns across multiple touchpoints, regions, and platforms.

40 MINS PANEL

Alice Anson, Digital Media Director (Onsite & Offsite), NECTAR 360

Anna Gill, Global Marketing Analytics Director, MARS

Pedro Cavalcanti, Digital Transformation Director, COLGATE PALMOLIVE

Dean Harris, Head of Member Rewards & Retail Media, CO-OP

MODERATOR: Michael Islip, Founder, GRACE & CO, GREYHAIRWORKS

12:30 BST

12:30-12:50PM
ECOMMERCE & RETAIL - STRATEGY

Keynote

20 MINUTE PRESENTATION

Available to sponsor

12:30-12:50
MARKETING INNOVATION - BUILDING BRANDS

Keynote

TBC, KANTAR

12:30-12:50
CUSTOMER JOURNEY - TECH & ANALYTICS

Keynote

20 MINUTE PRESENTATION

Available to sponsor

12:50 BST

12:50 - 14:00 - All Stages
NETWORKING & 1'2'1 MEETINGS

14:00 BST

14:00 - 14:20 - Stage 1
ECOMMERCE & RETAIL - STRATEGY

Keynote

20 MINS PRESENTATION

Available to sponsor

14:00 - 14:20 - Stage 2
MARKETING INNOVATION - BUILDING BRANDS

Keynote

20 MINS PRESENTATION

Gone are the days of defining audience segments, targeting them through different channels, and then optimising your campaigns accordingly. Brands are now expected to put their budget and trust into opaque algorithms with little insight into the signals and decisioning that’s taking place to hit performance and business goals. In this presentation, Jess Dickenson, Managing Director of Precis Digital, will showcase different ways of leveraging data in marketing to gain competitive advantage and impact the bottom line. 

Jess Dickenson, Managing Director, PRECIS

14:00 - 14:20 - Stage 3
CUSTOMER JOURNEY - TECH & ANALYTICS

Keynote

20 MINS FIRESIDE CHAT

The Value of Really Knowing Your Customer

Join RS Components for a fireside chat moderated by their personalisation services provider DMPG. Together they will explore what personalised customer journeys means for RS, the value they deliver and how they are planning to increase their focus on personalising the journey at every stage.

Steve Carrod, CEO, Global, DMPG

Stephen Carville, Head of Marketing Technology, RS Components

Gemma Davey, Head of Personalisation, RS Components

 

14:20 BST

14:20 - 15:30 - Stage 1
ECOMMERCE & RETAIL - STRATEGY

Recommerce, resale, rental and repair: Commercialising circular retail models

According to Cross Border Commerce Europe the European recommerce market is predicted to grow by 60% by 2025, to €120bn and Visa’s GlobeScan Research published in 2022 expects recommerce, which includes business models and activities like Resale, Repair, Rental, Refill, Return and Redistribute, to grow 16x faster than traditional retail. The Ellen MacArthur Foundation even values the market at €900bn (Growth Within Report). So how can brands and retailers capitalise on this opportunity? Join this session to learn how to make recommerce business models work for your organization.

5×10 MINS PRESENTATIONS + 20MIN PANEL DISCUSSION / Q&A WITH AUDIENCE

Isabella West, CEO & Founder, HIRESTREET

Katy Medlock, General Manager UK, BACK MARKET

Geri Cupi, CEO/Founder, WINGPAY

Sandrine Zhang Ferron, CEO / Founder, VINTERIOR

Steve King, Executive Global Sustainability Solutions, VISA

MODERATOR: Ben Demiri, Co-Chairman, PLATFORM E

14:20 - 15:30 - Stage 2
MARKETING INNOVATION - BUILDING BRANDS

Building brand identity whilst cultivating trust in creative campaign creation with AI, collaboration, and innovative content

Short lifespan of digital campaigns, lack of control around brand safety, expensive – these are all reasons why brands and retailers are looking for new and innovative methods to make an impact and build a relationship with their customers. Some brands are buying creative agencies, others are doing exclusive content collaborations with artists or designers to stand out, and some are looking towards Web3 and NFTs and generative AI. Without a doubt technology offers an incredible opportunity for marketeers to meet the demand for cost effective, hyper personalised and fast paced digital marketing campaigns but it also poses a new set of challenges around authenticity, trust and unintended bias – to name but a few.

3×10 MINS PRESENTATIONS + 40MIN PANEL DISCUSSION / Q&A WITH AUDIENCE

Dom Dwight, Strategy & Innovation Director, TAYLORS OF HARROGATE

Francois Brugiere, International Marketing Director, HEINZ

Claudia O’Shea, Head of Content, Analytics, KANTAR

Ryan Sasaki, Chief Product Officer, DASH HUDSON

MODERATOR: Matt Swain, Founder, TRIANGLE

14:20 - 15:30 - Stage 3
CUSTOMER JOURNEY - TECH & ANALYTICS

Using Tech & AI to build seamless customer journey, CX and loyalty

According to European Fashion Report 2023, a growing proportion of consumers are using their mobile devices for making a purchase and in the developed markets of Central and Western Europe the mobile desktop split is almost half and half (49% to 51%) (April 2023, p17). It is unsurprising therefore that there is a growing rise in the use of Apps which offer brands and retailers the benefits of fostering loyalty through personalisation and more direct communication. In addition, advances in AI and machine learning have the potential to make huge cost savings. It may be in its infancy but customers will soon expect this kind of technology to be the norm and the companies that don’t meet these expectations are at risk of falling behind.

4×10 MINS PRESENTATIONS + 30MIN PANEL DISCUSSION / Q&A WITH AUDIENCE

Mohsen Ghasempour, Group AI Director, KINGFISHER

Marni Allen, CMO, BIONIQ HEALTH TECH SOLUTIONS

Paul Wilkinson, Group Product Manager – Grocery Partners and Hop, DELIVEROO

Patrick Tu, CEO & CO-Founder, DAYTAI

MODERATOR: Jo Causon, CEO, THE INSTITUTE OF CUSTOMER SERVICE

15.30 BST

15:30 - 16:00 - All Stages
NETWORKING, REFRESHMENTS & 1'2'1 MEETINGS

16.00 BST

16:00 - 16:20 - All Stages
PLENARY STAGE: THE FUTURE OF COMMERCE

20 MIN FIRESIDE CHAT / KEYNOTE

16.20 BST

16:20
Closing Plenary - AI: Friend or foe? Unlocking revenue opportunities and managing organisational change

These days every company is a data company and with the advent of AI, every department, every employee, is presented with a choice: to embrace or to resist. AI offers opportunities to identify revenue opportunities, streamline and speed up processes but doing so effectively requires an understanding of how data is involved in their day to day. For example, hyper personalisation requires more content and therefore there is a great demand for content creators. Generative AI can assist in the fast creation of that content but doing so innovatively requires a different skillset. How can organisations leverage it in the right way? And what risks does it present to an organisation? In this interactive closing debate, each panellist will outline in what way AI is being implemented – or mitigated – within their organisations.

4×10 MINS PRESENTATIONS + 20MIN PANEL DISCUSSION / Q&A WITH AUDIENCE

Aaron Block, Head of Digital Strategy, VIRGIN MEDIA

Kieron Smith, Digital Director, BLACKWELL’s BOOKSELLERS

Alex Vaidya, CEO & Founder, STORYSTREAM

Sanjeev Prabhakar Badri, Head of Emerging Technologies and Platforms ( ML,Big Data, IoT, SAP) for Europe, Middle East and Africa, AWS (AMAZON)

MODERATOR: Paul Armstrong, Founder, TBD GROUP

16:00
Invite-Only Workshop

Enabling recommerce through more seamless & secure experiences

This invite-only workshop hosted by Visa will take a deep dive into the opportunities and challenges surrounding recommerce. 

Spaces are limited to 20 people

Register your interest here

17:10 BST

17:10 - 18:00 All Stages
Raffle Prize Draw and Drinks

18:00

18:00
End of Day