08.30 BST
09.25 BST
09.30 BST
Blending next level online and in-store experiences
With a growing digital footprint for physical retailers, omnichannel expertise and data use are critical elements to help blend the right in-store experience with online. Todays customer is more likely to start the purchasing journey online before moving in-store to complete transactions. So offering digital experiences in-store that allow for a seamless transition is key. Join as these retail heavyweights reveal the cogs behind the retail, technology and creative wheels bringing success.
30 MINS FIRESIDE CHAT
Beth Butterwick, CEO, JIGSAW
Paul Crisp, Retail & Property Director, B&Q
Kirsty Morris, Managing Director – Specialist Sales, BARCLAYCARD PAYMENTS
MODERATOR
Wizz Selvey, Founder & CEO, WIZZ&CO
(FLEMING ROOM)
Wizz Selvey, Founder & CEO, WIZZ&CO
(WHITTLE ROOM)
Kyle Monk, Global Knowledge Leader, RUSSELL REYNOLDS
(FLEMING ROOM)
James Hirst, Founder & CEO, THE INTELLIGENT BRIEF
10:00 BST
(TRACK HOSTED BY FORTER)
Healthy me, healthy planet - How understanding macro trends is unlocking new consumer opportunities
20 MINS PRESENTATION
Jason Forbes, Chief Consumer Officer, STRAUMANN GROUP
Getting campaign performance, media impact & communication reach right. Combining data, analytics & measurement.
20 MINS PRESENTATION
Nicolas Comestaz, Vice President – Global Media, COTY
(TRACK HOSTED BY SHOPIFY)
The incredible brand journey of Flowerbx
FLOWERBX the luxury online flower delivery service, has seen its revenues double every year since its humble beginnings in 2015 and during covid saw a 700% YoY increase. The company is continuing to expand its business now operating in 24 countries across Europe and saw it enter the lucrative US market in 2019. With sustainability at the top of its agenda, one of its USP’s is picking and delivering flowers on the same day of ordering. Thus helping to reduce waste and give the freshest flowers possible to its customers. Founded by Tom Ford veteran Whitney Bromberg Hawkings @40, we sit down to discuss everything from changing business models to fundraising, planning for growth and quality control.
20 MINS FIRESIDE CHAT
Whitney Hawkings, CEO & Founder, FLOWERBX
MODERATOR
Rani Francois-Marie Saad, Lecturer, Executive & Learning Coach, INSEAD
10.20 BST
Bridging today with the future of fraud
20 MINS PRESENTATION
Tony Parker, Director of Sales, FORTER
TBA
How to navigate rapid e-commerce D2C growth
Passenger is set to be 10 this year. Rooted in nature, connection and wellbeing, the booming growth of this responsible clothing brand, however, has happened in the last few years when focus shifted to direct-to-consumer. From £0.5M in 2019 to £11M in 2021, they are aiming to almost treble in size in 2022. How did they navigate this huge growth in only a few years, with such a small team? Were there scalability challenges? And what are the future priorities for one of Shopify’s fastest growing apparel brands.
20 MINS FIRESIDE CHAT
Hannah Rowlands, Merchant Success Manager, SHOPIFY
Jon Lane, CEO, PASSENGER CLOTHING
10.40 BST
Make over straight from the lab. Future strategy, design & customer planning. Remodelling retail to tomorrow's world.
With Covid-19 ripping up the retail rulebook, shopper experience & technology will play a key role in the next decade to determine who wins to become truly customer centric. Seamless omnichannel, digital and customer designed experiences, will help to connect in new ways. Join this panel of masterminds to help transform your company’s underlying functions, future strategy and structures to achieve retail goals.
40 MINS PANEL
Kristof Van Beveren, General Manager – UK, GETIR
Mark Sims, Head of Future Shop, JOHN LEWIS
Dhiren Karnani, Retail Director – UKI, KFC
Neil Carter, VP UK & Ireland, FOOT LOCKER
MODERATOR
Paul Armstrong, Contributor, FORBES, Founder, HERE/FORTH
Liberating campaigns through creativity, connecting with the millions in digital & the power of analytics based decisions
With everyone on the move it is no surprise that our mobile devices have not only become indispensable in our ways of communication, but also pertinent for brands ways of connecting with consumers, marketing, and ecommerce strategies. More than 3.96 billion people use social media worldwide, and as this number grows so does the significance of social commerce marketing & the need to capture attention. Mix this with the huge rise of streaming consumption seen in the new normal, getting attention is no small task. With so many people at marketeers fingertips, how can you drive better campaign based decisions? Data and analytics role whilst complimenting creativity? Join to find out!
40 MINS PANEL
Robbie McCawley, Director – Global Marketing Strategy, ELECTRONIC ARTS
Robyn Blake, Head of Digital Marketing,
VICTORIA BECKHAM
Lucy Hutchinson, Global Marketing Transformation Accelerator, MARS
Kelsey Page, Global Media & Advocacy Director, L’OREAL
MODERATOR
Amy Wright, Director of Client Strategy & Co-Host of Advertisers Watching Ads, AUTOMATED CREATIVE
Commerce transformation to keep up with online & marketplace growth
The continued rise of marketplaces & online seems to have no limits, especially with consumer preferences changing over this last year. Companies have had to navigate the rise of online shoppers to enable their platforms to grow & deliver with many changes along the way. From cross border customers to keeping them satisfied with delivery times and innovations in platform display to multi-payment options, FUTR dives headfirst into the world of marketplaces & next level e-commerce technology.
40 MINS PANEL
Chris Bull, CTO, STITCHED
Jina Kwon, Country Manager – UK, ANKORSTORE
Constanze Freienstein, Managing Director – Europe, LANDS END
Sam Bevan, Director of Emerging EMEA, SNAP
MODERATOR
Anna Flockett, Editor, STARTUPS MAGAZINE
11:20 BST
11.50 BST
(TRACK HOSTED BY TREASURE DATA)
Brands need to create meaningful consumer experiences
Having worked in brand marketing for 20 years and experience innovation for 6, Marni Allen knows a thing or two about future gazing. Leading the Consumer Healthcare Futures team at the global healthcare and retail giant Walgreen Boots Alliance, her overall focus is putting the consumer at the center of everything. Implementing innovation and partnerships to design products and experiences to help people achieve their health and wellbeing goals. Do not miss this session as she looks into her crystal ball to reveal breakthrough innovations & strategies brands should be taking account of in order to create deep, meaningful and engaged consumer experiences.
20 MINS PRESENTATION
Marni Allen, Director – Consumer Healthcare Futures, WALGREENS BOOTS ALLIANCE
The data-driven omnichannel customer experience
As one of the largest and well known luxury retailers on earth, LVMH and its multitude of brands including Dior, Givenchy & Fendi, needs little introduction. With 10,000 physical stores and millions of consumer touch points within its portfolio, the data handling, analysis and transformation sits with its centre of excellence team headed by the Global Chief Data Officer, Anca Marola. Joining FUTR to give an exclusive insight into LVMH’s inner workings, Anca will depict how she interprets data insights from across all brands in order to improve multichannel business strategy, product choices, design, marketing & customer experiences.
20 MINS PRESENTATION
Anca Marola, Global Chief Data Officer, LVMH
Building trust through mobile commerce, social media & how big companies can remain relevant
With 28,000 employees & 100+ brands covering sparkling drinks to coffee, Coca Cola HBC European operation in terms of company size, footprint and distribution is top of the scale. So how do larger companies stay relevant and nimble in todays world especially amongst next-gen consumers? One major element is social media. Duarte Garrido will reveal practical tips, real life case studies and all he knows about campaigns built on trust & knowing values trump purpose. And that is just for starters, he will also be covering trends around mobile, voice, livestream and social commerce.
20 MINS PRESENTATION
Duarte Garrido, Group Head of Social Media,
COCA COLA HBC
12.10 BST
Developing CX infrastructure & technology to succeed with a rise in digital demand
20 MINS PRESENTATION
Neill Brookman, General Manager EMEA & India, TREASURE DATA
Is AI the key to unlocking the true value of your analytics in a cookieless world?
20 MINS PRESENTATION
Chris Liversidge, Founder & CEO, QUERYCLICK
How to make every customer feel like a VIP
Customers today want personal advisors, not advertisers. What’s more, the pressure for brands to create relationships that stick from day 1 has never been higher — especially with consumer spending potentially on the downturn. In this session Marie-Claude Léveillé, Director of Partnerships at Heyday by Hootsuite, sits down with Louis Thompson, Chief Marketing Director at Eastside Co, to give brands a fail-proof recipe for turning today’s demanding consumer into a lifelong evangelist, even in the trickiest of times.
20 MINS PRESENTATION
Marie-Claude Léveillé, Director of Partnerships, HEYDAY by HOOTSUITE
Louis Thompson, Chief Marketing Director, EASTSIDE CO
12.30 BST
How to build trust, connection and customer centric experiences
Trust, the final frontier. Well that’s certainly true today in a world full of fake news and misinformation that consumers are finding it even more difficult to trust. So how can you build a truly customer centric, connected and digital first trusted brand? Join a panel of superstar creatives, digital masterminds and customer savvy individuals as they dissect the key ingredients to make the perfect brand positioning meal.
40 MINS PANEL
Yasmin O’Neal, Brand Director – Skin & Personal Care, P&G
Marisa Thomas, Head of Marketing, EVERPRESS
Jen Vile, Marketing Director, THE HUNDRED
Neill Brookman, General Manager EMEA & India, TREASURE DATA
MODERATOR
Jae Ruax, Founder, FIENA CLUB
Data driven engagement, antitrust & analytics planning in the post covid era
What use is data and insights, without working closely to creative to make the most of it? Discover who your customer is and merge trend spotting with the products or services they need. Not forgetting the important data of online & offline shoppers to make full use of its CRM capacity across your organisation. Data is king and analytics is queen, but managing the two is the joker in the pack.
40 MINS PANEL
Sid Shah, Global Head of Analytics & Insight,
CONDE NAST
Premal Desai, Head of Data & AI, THE GYM GROUP
Rob McKendrick, Head of Data Governance and Management, THE CO-OP
MODERATOR
Amy Wright, Director of Client Strategy & Co-Host of Advertisers Watching Ads, AUTOMATED CREATIVE
Sustainability: The driver of industry innovation in 2022 and ahead
The age of savvy consumers has forced companies to reconsider what they do (& say!), even if that means admitting that they haven’t been able to go 100% sustainable yet. However with the continuously rising awareness of sustainability worldwide, many organizations have to become more innovative to succeed. Autotech, foodtech, healthtech, fashiontech…learn why sustainability is the dominant impetus for innovation across the globe and how can you use sustainability to increase growth.
40 MINS PANEL
Tess Kermode, Director of International Expansion, OLIO
Rafael Valenzuela, Senior Project Manager – Circular Economy & Sustainability Andina, COCA COLA COLA ANDINA
Boryana Uzunova, Co-Founder & CEO, NOLD
Anna Miley, Partner, THE FOUNDATION
MODERATOR
Louisa Nicholls, Industry Leader & Advisor (former John Lewis & M&Co CCO)
13.10 BST
14.30 BST
Innovating retail with frictionless experiences
20 MINS FIRESIDE CHAT
Neil Carter, VP UK & Ireland, FOOT LOCKER
MODERATOR
How technology & adtech is destroying marketing effectiveness
FUTR is happy to welcome marketing guru Andrew Garrihy to the stage. From cutting his teeth at Vodafone, Qualcomm & National Australia Bank to moving onto the heights of North Asia’s super powers of Samsung, Huawei & Didi, he is one of the foremost industry leaders around all things marketing, brand & storytelling. Currently he sees the most value in stripping back technology to focus on more traditional channels. That Technology & AdTech in particular is destroying marketing effectiveness. Who said OOH, radio & linear TV are dead! Andrew certainly didn’t 😉
20 MINS PRESENTATION
Andrew Garrihy, CMO, DIDI
(Track hosted by BARCLAYCARD)
Pushing the e-commerce boundaries for a L'Oreal brand to become successful when starting from established beginnings
Sit back & relax as your in good hands to learn about the A-Z of e-commerce success factors such as never launching a product without data informing the decision as it can be costly. Timo Raab has been leading E-Commerce for several L’Oréal brands including Kérastase, where he quadrupled the division and doubled the E-Commerce Share of Business in just three years. Make sure to take notes, some invaluable lessons coming up!
20 MINS PRESENTATION
Timo Raab, Global Head of eCommerce, L’OREAL
14.50 BST
Effective innovations - what delivery and supply chain solutions are changing the look of retail
20 MINS PRESENTATION
How to engage GenZ with content marketing in 2022
Despite many photo retailers feeling the struggles of the past couple of years, Wex Photo Video opened its 10th UK store recently. Like many others, Wex saw an increase in online demand during lockdown as the interest in photography and filmmaking reached new heights especially with Gen-Z. So why is GenZ worth targeting & how can you best plan for O2O sales through content marketing? How can you gain their attention & measure results from your marketing activities? Join Head of Digital Acquisitions Nadya Tatarciuc Birca, to find out and more!
20 MINS PRESENTATION
Nadya Tatarciuc Birca, Head of Digital Acquisition, WEX PHOTO VIDEO
Using technology to amplify e-commerce experiences
20 MINS PRESENTATION
Kirsty Morris, Managing Director – Specialist Sales, BARCLAYCARD PAYMENTS
15.10 BST
The toolkit you need to run digital retail today - accelerating the road ahead
From digital enabled experiences to providing truly frictionless retail and creating community connections to in-store innovations. What do you need to prioritise to run retail successfully (online or off!) and connect with the ever evolving consumer? Creating stores that meet the needs and expectations of your cross-border customer. From multi-language to multi-currency, ensure that your customers receive the same high-standard of experience, no matter where they shop in the world or the channel! From marketing to digital everything, we assess it all.
40 MINS PANEL
Lee Frankham, Retail & Digital Product Director, BT, EE & PLUSNET
Camilla Tress, Connected Commerce Lead, OLIVER BONAS
Matt Pollington, Director of Performance Marketing, MADE.COM
Stephen Smith, Director Strategic Accounts, FORTER
MODERATOR
Louisa Nicholls, Industry Leader & Advisor (former John Lewis & M&Co CCO)
Marketeers planning for a covid world & the ingredients for multiple channel growth. From content strategy to social media success and predictive to cross-channel personalization.
Changes in consumer behaviour is never easy to navigate, campaigns can be less effective if you do not have a grip on the personalized messaging which will resonate but even more important now is the channels those consumers are on. At the same time, your own businesses need to adapt to meet indifferent online demands. Smart marketers will be hedging bets and advertising dollars into the platforms or channels that sit closest to the end user. Spotify vs Facebook? Streaming Sites vs Television? Join the marketing, digital and media melting pot thinking ahead of the covid game.
40 MINS PANEL
Gauri Jaisingh, Sr. Director Brand, Digital & Content, JLL
Rhian Mainwaring, Senior Digital Manager, BEIERSDORF
Yolanda Valery, Head of Digital Engagement, OCADO GROUP
Aaron Shields, Executive Director, Experience Strategy, EMEA, LANDOR & FITCH
MODERATOR
James Wright, Reporter, ITV, Director, WRIGHT ON MEDIA
Turning visitors into customers and keeping up with rapidly evolving consumer preferences
E-commerce demand is everywhere, on multiple devices, in the hands of many age groups and across continents. So an effective & all-inclusive e-commerce plan is critical. Especially given the rise of online users since Covid. What role will cash play in the next 5 years (if any!)? How can you track & engage post purchasing consumers so as not to lose them? What are the critical steps to up your e-commerce game? Tune in to find out and more.
40 MINS PANEL
Syed Ali, Head of Ecommerce, TJC
Patrick Osborne, Manager – Customer & Marketing Analytics, QVC
Janis Thomas, Ecommerce & Marketing Director, LOOK FABULOUS FOREVER
Hannah Johnson, Merchant Success Manager, SHOPIFY
MODERATOR
James Hirst, Founder & CEO, THE INTELLIGENT BRIEF
15.50 BST
16.20 BST
The R Factor: How the most profound aspect of human nature changed the way to innovate
Why can we be genuinely happy when we perceive something as fair? Why can we be profoundly hurt by bereavement? Why can we be deeply touched by a story? A recent development in a young discipline called “social cognitive neuroscience” demonstrated that our brain is not merely designed to respond to pain and pleasure, but is instead wired to connect in a more profound and counterintuitive way. Newly observed dynamics already invalidated established theories like Maslow’s hierarchy of needs, but they also shifted the focus of disciplines like design by redefining the definition of sustainable business. Andrea’s talk will reveal the details of a new design direction of work with particular attention to the social cognitive aspects of value creation and its interconnection with the establishment of innovative products, services, and successful business practices you can implement.
20 MINS PRESENTATION
Andrea Picchi, Head of Design & UX, KROO
Breaking through the feminine care industry, challenging taboos & building an engaged fan base
Build a business from scratch with no previous experience – tick. Challenge industry giants & taboos – tick. Plastic-free and sustainable products – tick. Valentina Milanova is disrupting the period care market with Daye and changing the rhetoric around women’s health via their products using CBD to reduce period pain. Daye has grown exponentially since its inception, raining $5.5 million in investor funding and in the process, building a community of over 65K+ loyal followers. So how did Valentina do it? Join this fascinating talk which covers everything from how women’s bodies work to challenging a stagnant market and outdated perceptions, to breaking through in the DTC space to building an engaged fan base.
20 MINS PRESENTATION
Valentina Milanova, Founder & CPO, DAYE
What it takes to scale & build trust in an industry everyone is skeptical about!
Believe it or not, CAZOO was founded only in 2018, is the fastest start-up to reach unicorn status in UK history and is now listed on the NYSE. Impressive! Transforming the way people buy used cars, gaining trust is no small feat in this industry. So how can growth be achieved at scale when the odds are somewhat stacked against you? Join Brand Director Lucas Bergmans as he covers what CAZOO has done in advertising, content and customer experience to reach the level it is today.
20 MINS PRESENTATION
Lucas Bergmans, Brand Director, CAZOO
16.40 BST
How to use data to unlock the future of customer loyalty
20 MINS PRESENTATION
Achille Traore, Founder & CEO,
WHITE LABEL LOYALTY
The resilience of the D2C model
The COVID-19 pandemic has significantly changed the way consumers shop and interact with brands, shaping new expectations and priorities. Today, consumers increasingly demand seamless and multichannel digital experiences as well as more personal interactions with brands. In response to these changing shopping habits, the importance of a strong D2C model to capture first-hand customer data and offer a superior and personalized online experience – has never been more prominent.
20 MINS PRESENTATION
Herculano Rodrigues, Chief Operating Officer, THG INGENUITY ECOMMERCE
The importance of realising nobody cares about us or our marshmallows: embracing customer-centricity and building a brand strategy with customers at its heart
Research tells us that market-orientated businesses are more likely to enjoy bigger profits and customer loyalty, but it can be surprisingly easy to lose sight of the customer and let business needs and assumptions take centre stage. In this talk, Toni will look at the journey of how Mallow & Marsh has transitioned from a product-orientated to a customer-centric mindset, moving the conversation away from what they want customers to do for them and towards what they can do for their customers.
20 MINS PRESENTATION
Antonia Ehrnreich, Senior Brand Manager, MALLOW & MARSH
17:00 - 17:40 - Stage 1
What customer centricity now looks like. Analysing the UX of digital & mobile heavy journey's for improved loyalty
As digital and technology evolve so does the customer journey. By connecting touch points both online and off it helps to recognize how to build scale but how can you deliver the same, if not better, user experience during unprecedented periods of difficulty. For example what did we learn from Covid-19 to ensure that your brand can remain customer-centric at all times & measure performance for improved loyalty?
40 MINS PANEL
Gianfranco Cuzziol, Global Head of CRM,
NATURA GROUP
Hamish Stacy, Digital Experience Lead – EU, MONDELEZ
Desi Reuben-Sealey, Senior Manager UX, VICTORINOX
Thibault Geenen, Co-Founder & CEO, FERPECTION
MODERATOR
Wizz Selvey, Founder & CEO, WIZZ&CO
From disruptor to mainstream or mainstream to disruptor. Why and how businesses can start growing successful direct-to-consumer brands
Covid has offered the opportunity for a “mega reset”, a huge opportunity for brands to reposition themselves. Brands & DTC companies are making waves by stripping it back with small, micro targeted product ranges delivered straight to your door. DTC brands have some cost advantages over their more physical counterparts but in some cases, they typically need one another. From financing to launch and partnerships to acquisitions, this case study driven session dives into the lessons to reach new DTC growth heights.
40 MINS PANEL
Diego Mandelbaum, CEO, KF BEAUTY
Sridhar B, Global Director- Digital Commerce, BEAM SUNTORY
James Edmunds, Managing Director, TRIP
Abdu Alhadithi, Head of Marketing (Client Services), THG INGENUITY ECOMMERCE
MODERATOR
James Wright, Reporter, ITV, Director, WRIGHT ON MEDIA
Standing up for what your brand believes in and fostering communities - more than just a product mission
Honesty may bring challenges and can yield fantastic results for your brand, but does candour ever back fire? Greta has taught the world that most youth value authenticity over almost everything but is that enough? How can brands resonate through consumer engagement and personalise experiences so they trust you to keep coming back for more? With consumers more cash rich, with new hobbies both online or off & ready to spend in the post lockdown era, how can you better engage with previously shy or non-engaging subcultures? Learn how to resonate, keep things true, foster community and build more growth.
40 MINS PANEL
Tony Miller, VP – Digital & Growth Marketing, WW
Andrea Kocsis, Head of Digital, Nestlé Confectionery Zone Europe, NESTLE
Dan Saunders, Retail Ecommerce Manager, STANLEY BLACK & DECKER
MODERATOR
Rani Francois-Marie Saad, Lecturer, Executive & Learning Coach, INSEAD
17.40 BST
Music By
DJ KATIE GOODMAN - GLITTERBOX - DEFECTED RECORDS
Hosted By
SINGAPORE ECONOMIC DEVELOPMENT BOARD