TRACK CHAIR: Amy Hendry,  Manager, UK & Europe, FUTURE SNOOPS 

TRACK CHAIR: Lee Kenny, Editor, MARKETING BEAT

TRACK CHAIR: Kate Nightingale, Chief Behavioural Officer & Founder, HUMANISING BRANDS

In this talk, Giuseppe Baidoo, Founder of Gusto Snacks, will share how he turned an idea to save unwanted fruit into a snack brand now sold in Selfridges, WHSmith, and offices across the UK, while preparing to launch in leading high street retailers.

Giuseppe will explain the steps he took to grow the business with little money, how he got the attention of big retailers, and why telling your story in the right way really matters. He’ll also talk about the lessons he’s learned from selling in new markets and building a strong community of customers.

What you’ll learn:

– How small brands can get noticed by big retailers
– Tips for growing a loyal customer base
– What to think about when selling in new countries
– Why direct-to-consumer sales are so important
– How to turn your mission into a strong business

This session is for anyone building a brand and looking for real, practical advice on how to grow with purpose.

Giuseppe Baidoo, CEO, GUSTO SNACKS

20 MINUTE KEYNOTE

A full-scale tech stack transformation may not be feasible this year — often due to the challenge of securing organizational buy-in. Instead, consider addressing immediate needs with targeted solutions.

This session will explore how leveraging real-time data and adopting agile methodologies can significantly enhance marketing effectiveness. Look at how a focused approach on the right initiatives can streamline operations and deliver measurable results — including doubling your ROAS after campaign deployment.

Aaron Smedley, Chief Digital & Marketing Officer, LE CHAMEAU

20 MINUTE KEYNOTE

This session will deep dive into how Digital Commerce is evolving to become consumer’s new forefront and going way beyond just shopping.
We will also deep dive in some of the quick wins in digital commerce and how AI and Automation will make it simpler to execute at scale.
We will also do blue sky thinking of what will Digital Comerce evolve to in near future.

Swagat Choudhury, Global Digital Commerce Director, MARS WRIGLEY

20 MINUTE KEYNOTE

In 2025, innovative eCommerce retailers like PetSmart and WHOOP are replacing traditional email calendars and rule-based journeys with AI-driven agents that autonomously test, learn, and personalize campaigns at scale. Join Adam Greco to discover how these AI innovators are driving cross-category purchases and incremental sales through owned channels like email, push, and SMS.

WHAT YOU WILL LEARN:

• How to personalize at scale with AI agents & reinforcement learning – Learn how retailers use AI Decisioning to deliver the right message at the right time—without relying on static calendars or rigid customer journeys.

• How to break the boundaries of traditional A/B testing – Explore how AI-driven continuous experimentation enables faster learning and deeper personalization than ever before.

• How to measure the sales impact of your AI system – Get practical guidance on moving beyond vanity metrics to measure AI’s true impact on loyalty, retention, and incremental sales.

Adam Greco, Product Evangelist, HIGHTOUCH

20 MINUTE KEYNOTE

• Humans, even you and me, still have ape brains. Use this to your advantage.
• How content creators can help you achieve trust
• Why microinfluencers have the upper hand
• Why you need numbers to get consistent virality
• What your next steps should be

Stjepan Zelić, CEO, HYPEFY 

20 MINUTE KEYNOTE

We all know that customer centricity is essential for driving results in retail, and that AI is a given in that equation. This talk will explore how AI powered Customer Data Platforms (CDPs) enable retailers to unify fragmented customer data to create a comprehensive and actionable view of each customer. By combining customer data with the latest AI advancements in predictive analytics, personalized content generation, and real-time recommendations, retailers can deliver hyperpersonalized, real-time experiences that foster customer loyalty and growth.

ATTENDEES WILL: 

• Learn how a CDP is the central nervous system for your martech stack

• See techniques to boost BOPIS order value with orchestrated ads, emails and push notifications

• Observe strategies to improve targeted cross-sell campaigns and improve ROAS

• Acknowledge the ethical considerations and data privacy considerations of leveraging AI

• Through relatable stories and real-world examples, we will showcase the transformative power of customer data and AI together in enabling personalized, engaging, and efficient customer experiences.

Irene Sibaja, Director of Global Partnerships, TREASURE DATA 

20 MINUTE KEYNOTE

• What different approaches are there to ESG business models?

• What would help sustainable brands scale sustainably?

• What are the tech platforms that can help them do this?

• What are the commercial realities behind running a sustainable brand?

• What are the challenges they face and what support do they need from retailers?

• As an independent sustainable brand, how do you think about customer centricity?

Freya Rose Archer, Founder, Designer & CEO, , FREYA ROSE

Georgia Crossley, Founder & CEO, GEE GEE COLLECTION

Claudia Simms Abram, Chief Brand Officer, DEPLOY

HOST: Anahita Pradhan, COO, CULT MIA

40 MINUTE PANEL 

• How to utilise social platforms on the consumer journey?

• How to tie social media content into the brand and sales strategy?

• What social commerce and live shopping platforms are available and how do they integrate with other tech within the business such as CRM, inventory management?

• What tools and technologies are available in the tech stack for making social commerce work?

Mila Hrisimova, Head of Social, LASTMINUTE.COM

David Kelly, Ecommerce & Pureplay Lead, Growth Markets, PZ CUSSONS

Siobhan Mulcahy, Social Media Associate Director, SAVILLS

Emily MacKinnon, Senior Brand Strategist, DASH SOCIAL

MODERATOR: Charlotte Greenman, Social Media Director, BAUER MEDIA GROUP

40 MINUTE PANEL

 • What are the latest developments in the Retail Media Network landscape? Technological capabilities, tech stack integration, market players

• In a quickly expanding landscape of RMN providers, how can brands use retail media effectively?

• How to structure a successful retail media strategy and build data capabilities to prevent silos?

• How does retail media integrate with other ad channels?

• What additional opportunities does the data generated by RMN offer brands and retailers beyond advertisement? i.e. benchmarking, deep customer insights.

• How can first data generated by customer retention strategies such as loyalty programs be linked up with retail media?

Jess Cooke, Director of Media and Loyalty, STONEGATE GROUP

Elton Ollerhead, Director – ASOS Media Group, ASOS

Selen Ozkan, Head of CPG, UKI, UBER Advertising

MODERATOR: Desi Reuben-Sealey, Head of UX/Senior Manager, VICTORINOX

40 MINUTE PANEL

The true impact of physical retail on e-commerce—and vice versa. How do we move beyond channel silos and orchestrate a customer journey that’s not only seamless but commercially effective? This conversation dives into the strategies, missteps, and realities of connecting digital and physical to drive both revenue and loyalty.

Ines Clark, Head of Group Strategy, NED, Advisor, Ex-Farfetch

20 MINUTE KEYNOTE 

One of the ultimate pioneers of brand purpose, iconic British brand The Body Shop has actionism in its DNA. But what does brand purpose really mean for retail in 2025 – with audiences overwhelmed by eco-anxiety, suspicious of corporations and fatigued by fleeting commitment to social causes.

Together, Katie Baron (trends director at Stylus) and Penny Brook (CMO at The Body Shop) will grapple with the future of brand purpose in an increasingly complex consumer landscape.

In this session we’ll discuss:

• Cause-Driven Commerce Needs You. Why cause-driven commerce matters more than ever (including why ethical consumption needn’t be an oxymoron).

• Priority Values and Hidden Sentiments. What consumer values and social causes The Body Shop will be prioritising as it continues its bounce back?

• Compassion vs. Activism. Navigating Purpose in a Divided Political Landscape. How to parlay brand purpose into a commercially sustainable retail mission amid a complex political landscape… and just how much brands should take a stand?

• The Great Art of Marketing a Mission. From ad campaigns to interactive digital initiatives, what are the most successful new modes and styles of communicating to counter purpose fatigue and rally emotional engagement? And how do you hit the right spot across multiple generations?

• Purpose without Preaching.

  Hitching Heritage to a Future-Facing mindset. How do you marry a revolutionary founder legacy with clear pathways to a prosperous future (ensuring a beloved history doesn’t hold you back)?

Katie Baron, Trends & Foresight Director, STYLUS

Penny Brook, CMO, BODY SHOP

20 MINUTE FIRESIDE CHAT

Where conversion rates have long been the north star of retail performance, a crucial narrative remains untold. This session will challenge traditional retail analytics, revealing how the ‘non-converting’ journey offers profound insights into user behaviour, strategy, and potential value beyond the immediate sale.

Victoria Knight, Site Trading Director, NET-A-PORTER & MR PORTER

20 MINUTE KEYNOTE

Explore how evolving customer experience expectations are transforming UK retail for Gen Z. Tinuiti, one of the largest independent full-funnel marketing agencies, will guide you on adapting your strategies to connect with this crucial demographic. Learn how to seamlessly bridge online and offline experiences and leverage media-driven consumer behavior to your advantage. We’ll delve into how brands must transform their customer experience strategies to meet Gen Z’s evolving needs in the rapidly changing UK retail landscape.

Aurora Loader, Director, Strategic Planning, TINUITI

20 MINUTE PRESENTATION

Where automation and AI have dramatically increased the volume of messaging consumers face daily, the ability to stand out has never been more valuable. This session will unpack how to ensure your content is truly “smoking hot” in an oversaturated market. A fast-paced conversation exploring the fundamentals of great content, the impact of AI on creative development, and proven methods to measure and improve creative effectiveness in real time.

Dan Best, SVP, Dan Best, SVP, DAIVID

Richard Warren, Director Brand, Marketing and Corporate Affairs, NATIONWIDE BUILDING SOCIETY

20 MINUTE KEYNOTE

An overview of Retailer market concerns, the challenges they face and how they plan to address them in the future based on recent UK Retailer and Consumer research. Over the past 12 months, UK retailers have navigated a complex environment shaped by shifting consumer behaviour, rising costs, technological disruption and geopolitical pressures. Enterprise and mid-market retailers are facing distinct but overlapping challenges, with efficiency, logistics, customer retention and technology investment their focus.

Gavin Murphy, CMO, SCURRI

20 MINUTE KEYNOTE

How to use technologies such as AI to track and convert footfall into sales?

• Expanding your physical footprint: where to invest and how much?

• How to ensure global brand strategies are efficiently and consistently executed in store designs?

• How to create hybridized retail experiences?

• How to delight the customer through instore experiences?

• How to maximize customer spend from Sofa to Store? • Building instore experiences for the mobile first generation

Lycia Lobo, Chief Operating Officer, THE DESIGN MUSEUM

Grace Charge, Director of Brand Experience and Partnerships, Europe, WESTFIELD RISE

Rob Edwards, Head of Media & Digital, ARLA FOODS

MODERATOR: Joe McDonnell, Director of Consumer, Marketing and Retail Forecasting, WGSN

40 MINUTE PANEL

 • Understanding the power of incorporating purpose driven brand strategy

• Implementing brand accessibility and DEI across brand, product and retail strategy

• What will ESG look like in the future?

• Driving brand love/ affinity in light of rising inflation and decreasing purchasing power of consumers’ wallets

• Balancing brand building and long-term sales or performance marketing for short term

Anna Valle, Co-Founder, SEEDS OF COLOUR

Laura Rudoe, founder and CEO, EVOLVE ORGANIC BEAUTY

Charlotte Aytan, Managing Director, TLC SPORT

MODERATOR: James Hirst, Founder, THE INTELLIGENT BRIEF

40 MINUTE PANEL

• How to do customer centricity within UX and CX development well?

• Understanding the eCommerce customer decision journey

• Using the data generated by customer service teams to improve customer experience, develop products and services and identify commercial opportunities for the business

• Personalisation of post puchase customer experience

Desi Reuben-Sealey, Head of UX/Senior Manager, VICTORINOX

Lex Deak, CEO, BASKET

Themba Sweet, Head of Product, VIRGIN MEDIA O2

MODERATOR: Aaron Block, Venture Principal, IAG LOYALTY

40 MINUTE PANEL

Retail is stuck in the “Age of Average”—where efficiency reigns, but creativity suffers. With consumer journeys optimized and assortments based on past wins, sameness has taken over. Inspired by our white paper The Creative Unflattening, this presentation argues that the biggest risk today is playing it safe. To thrive, retail must reset—not just with tech or process upgrades, but through bold imagination. It’s time to move beyond trends and reclaim a human-centered, culturally attuned vision. The future of retail lies not in predictability, but in the power of possibility.

Robbie Sinclair, Director of Youth, FUTURE SNOOPS

20 MINUTE KEYNOTE

Social media growth isn’t just about luck—it’s about strategy. After analyzing over 1.3 million accounts, we uncovered the patterns behind the most successful brands. This session breaks down the latest trends, platform insights, and real-world tactics to help you accelerate growth and outpace your competitors.

Lea Sindel, PR & Communications Specialist Europe, METRICOOL

20 MINUTE KEYNOTE

In this keynote consumer, retail and design psychologist Kate Nightingale will take you on a journey of human brain on AI.

She will answer questions like:
– How human brain perceives and builds relationships with AI?
– How the use of AI by brands influences brand perception and consumer behaviour?
– How Gen Alpha connects with AI and what does it mean for your brand’s future?
Come and listen to the secrets of human brain on AI and learn how to use these insights to get more engagement, loyalty and conversion.

Kate Nightingale, Chief Behavioural Officer & Founder, HUMANISING BRANDS

20 MINUTE KEYNOTE

• What strategies are brands and retailers adopting to attract and retain customers?

• How to engage with your customers online? What innovations and technologies are they looking for?

• Speed and convenience are winning over brand loyalty, how are brands and retailers adjusting their strategies?

• What role can digital services play in enhancing consumer experience and how can brands and retailers create digital services to offer better and enhanced experiences to consumers?

Bruno J Mendy, Managing Director Contract Sales & International Business, OFFICE DEPOT

Rob Manning, Head of ECommerce, BIOTIFUL GUT HEALTH

Stjepan Zelić, CEO, HYPEFY 

MODERATOR: Marine Pajot, Business Development & Strategy Director, MANIFESTO GROWTH

40 MINUTE PANEL

• What circular business model (repair, rental, resale) offers the biggest commercial opportunity for brands?

• How can brands and retailers incrementally facilitate a shift to a more circular pattern in consumption without alienating consumers and losing revenue?

• What part can technology play in this?

• How to make it work commercially and operationally?

Layla Sargent, Founder & CEO, THE SEAM

Antonia Johnstone, CEO & Re-Owner, SIGN OF THE TIMES

Sophie Wyatt, Co-Founder, LIBRARY OF THINGS

MODERATOR: Lyndsay Mason, Founder & CEO, FOR THE CREATORS

40 MINUTE PANEL

• Creating customer journeys to keep up with online shopping habits and expectations from digital first generations

• How to create demand for your product on saturated marketplaces?

• How to manage inventories and fulfilment across different ecommerce platforms?

• How to create personalised and targeted marketing messages across different marketplaces?

Daniel Baker, Head Of Ecommerce, BLUE VANILLA CLOTHING

Herculano Rodrigues, Senior Vice President, THG

Spencer Saunders, Marketplace Director, MONEY CRUNCHER

Ines Clark, Head of Group Strategy, NED, Advisor, EX-FARFETCH

MODERATOR: Gregor Murray, VP of Strategy & Chief ’So What?’ Officer, DIGITAL COMMERCE GLOBAL

40 MINUTE PANEL