Nick Lansley, Director & Innovation Insider, NL INNOVATION LAB

Julian Burnett, NED, Board Advisor & Founder, QUERCUS

James Hirst, Founder & CEO, THE INTELLIGENT BRIEF

During a period of time where consumers never switch off, are constantly connected and growingly unpredictable, closing the consumer gap is a challange, despite having more data than ever before. As much as consumer data is crucial, it is how well and how quickly you can extract real-time, actionable insights from this data – that will determine how to decode consumers and drive real brand value. How can you uncover hidden consumer insights behind the data to create meaningful customer experiences? Deliver business impact? Become a tomorrow-shaping company? Dean Taylor @ John Lewis to reveal all!

20 MINS PRESENTATION

Dean Taylor, Director of Research & Insight, JOHN LEWIS PARTNERSHIP

Secret Sales was aquired in March 2020. The aim was to move the business from an antiquated members-only flash sales website to a dedicated premium non-full price ecommerce marketplace for fashion, beauty and homeware – where brands can retain control of price, inventory and branding, while maintaining positive brand equity. In September 2022, Puma made Secret Sales its first non-full price UK marketplace partner, while Kurt Geiger was also on-boarded at the tail end of 2022. Join Co-Founders Matt & Chris, who share how they turned Secret Sales into the fastest growing marketplace for fashion in Europe, with many tricks, tips and exclusive insights along the way!

20 MINS FIRESIDE CHAT

Chris Griffin, CEO, SECRET SALES

Matt Purt, Chief Commercial Officer, SECRET SALES

MODERATOR

Julian Burnett, NED, Board Advisor & Founder, QUERCUS

How do you break through in an industry vertical where competition is becoming so great? Create a community (& team!) who loves what you do, listen and become one of them. BYBI is a vegan beauty brand who have been building year after year as it’s audience grows. Join Co-Founders Elsie & Dominika as they take off the gloves and presents how BYBI Beauty is embedding the brand in culture. From carbon reduction being a marketing tool for the brand to the importance of company culture having recently introduced some punchy team benefits including a gender neutral parental leave policy.

20 MINS FIRESIDE CHAT

Elsie Rutterford, Co-Founder, BYBI BEAUTY

Dominika Minarovic, Co-Founder, BYBI BEAUTY

MODERATOR

Tina Mulqueen, CEO, KINDRED PR & Founder, ET AL MEDIA

20 MINS PRESENTATION

Have we forgotten that we’re marketers first and technology should always come second? We’ll discuss common mistakes marketers and brands make and how brands do things online that we wouldn’t dream of doing in person, the lack of data usage and lack of personalisation. 

Mike Fantis, VP Managing Partner, DAC

20 MINS PRESENTATION

The presentation will aim to identify the key factors causing major discrepancies between expectations and reality. 

Paulo Anthony Almeida, CEO, CLIENTSCAPE

20 MINS PRESENTATION

Organisations are perfecting the functional experience at the expense of the emotional, human experience, leading to organisations that are full of humans who aren’t allowed to act in a human way. The stats behind this are fairly shocking. In this talk, John Sills will share the big lessons from his new book, The Human Experience: 

Why customer loyalty is a myth

How we escape from the epidemic of feedback surveys

The pain of being on hold (unless you’re with Octopus Energy)

Why Swiss trains are so much better than UK ones

And most importantly, the human behaviours customers expect to see, and the cultural enablers organisations need to act in this way consistently.

John Sills, Managing Partner – THE FOUNDATION

There are countless ways to extract value from data, and businesses are learning the ropes of slicing and dicing data to make its value sustainable. They say data is the new oil, so how do you go about setting up and using this commodity to drive better business outcomes? How do you prioritize on what areas to focus on to create business value using data? What are the key strategic considerations for those working with data in 2023 and how do you build the right data driven culture in your organization? How can you ensure that your brand will be nimble enough to adapt and support future data initiatives? Enter a panel of Data, Insights & Analytics Guru’s, as they answer all.

40 MINS PANEL

Catherine Hallam, Head of Data Strategy, ITV

Lydia Collett, Data & Insight Product Lead, JOHN LEWIS PARTNERSHIP

Tina Mulqueen, CEO & Founder, KINDRED PR & Founder, ET AL MEDIA

Rob Tuckwell, Director of Specialist Sales, BARCLAYCARD PAYMENTS

MODERATOR

Nick Lansley, Director & Innovation Insider, NL INNOVATION LAB

The continued rise of marketplaces or selling online seems to have no limits, especially with consumer preferences changing over this last year. Companies have had to navigate the rise of online shoppers to enable their platforms to grow & deliver with many changes along the way. From cross border customers to keeping them satisfied with delivery times and innovations in platform display to multi-payment options. FUTR dives headfirst into the world of marketplaces, digital business & next level e-commerce technology.

40 MINS PANEL

Chris Griffin, CEO, SECRET SALES

David Gomez, Group Head of Marketplace, KINGFISHER

MODERATOR

Wizz Selvey, Founder & CEO, WIZZ&CO

From AR ad campaigns to VR storytelling, the list of marketing innovations continues to grow. However is more value to be had by stripping back technology to focus on more traditional channels & the content within them? What makes the perfect balance between old & new in martech? Is the latest technology & adtech in particular destroying marketing effectiveness? Is OOH, radio & linear TV dead or are we seeing a comeback? Join to find out.

40 MINS PANEL

Tom Rainsford, Marketing Director, BEAVERTOWN BREWERY

Perla Bloom, Global Marketing Strategy Manager, EA GAMES

Tayo Ologbenla, Head of Digital Marketing, SAVILLS

Sue Azari, Industry Lead, E- Commerce, APPSFLYER

MODERATOR

James Hirst, Founder & CEO, THE INTELLIGENT BRIEF

Today’s consumer is more connected online than ever – accelerated by the pandemic. With more channels, formats and placements available for brands to capture attention – how do you keep-up & speak to the individual? Join content magician Uptin Saiidi, as he uncovers the advantages of data-driven ideas, running micro targeted campaigns, killer content and how projects he has worked on have won, in the most efficient and cost effective way.

20 MINS PRESENTATION

Uptin Saiidi, Journalist, Content Creator & Founder, UP10MEDIA

Play naughty but nice – customer acquisition and getting found online is good when your staying authentic though is trust the final frontier? Perhaps that is true today in a world full of fake news and misinformation. So how can you build a truly customer centric, connected and digital first trusted brand? Join superstar e-commerce & marketing creative, Janis Thomas as she dissect the key ingredients to make the perfect e-commerce positioning meal with real life case studies from Look Fabulous Forever.

20 MINS PRESENTATION

Janis Thomas, Ecommerce & Marketing Director, LOOK FABULOUS FOREVER

Research tells us that market-oriented (& sustainability focussed) marketplaces are more likely to enjoy stronger loyalty, but it can be surprisingly easy to lose sight of the customer and let business needs and assumptions take centre stage. What does having sustainability at the centre of your business mean to today’s consumers? How does this impact on the value creation for brands? How do you transition from a product-orientated to a customer-centric mindset? Join Matt Hanrahan, as he moves the conversation towards what Reskinned can do for their customers & brands, with sustainability as its core driver.

20 MINS FIRESIDE CHAT

Matt Hanrahan, Co-Founder, RESKINNED

MODERATOR

Tina Mulqueen, CEO & Founder, KINDRED PR & Founder, ET AL MEDIA

Retaining customers in a recessionary environment: how are retailers and brands adapting? Consumers are no doubt feeling pessimistic about the economic environment. They want better, personalised, more engaging experiences. There couldn’t be a better time for brands to retune their strategies and really take the opportunity to build personal connections with consumers, be empathetic as consumers are reining in their spending, and offer sustainable value. We’ll explore: How consumer behaviour is changing in 2023 How brands are dealing with it Winning strategies to nurture loyal brand enthusiasts

20 MINS PRESENTATION

François Rychlewski, VP of sales EMEA, SHEERID

In an era where eCommerce technology continues to evolve rapidly, it’s critical to remember that these tools alone are not a silver bullet for success. This session will focus on a case study showcasing the success that is possible when we harmonise cutting-edge digital experience platforms and A/B testing tools with deep expertise. Join us as we unravel how a well-structured plan and adept use of these tools can turn insights into actions, driving true value for your business.

20 MINS PRESENTATION

Jonny Longden, Digital Experience Director, JOURNEY FURTHER

In the United Kingdom Hornby Hobbies has been a famous brand for many decades now and mainly focused on the traditional brick and mortar store around the corner where you met friends to talk about the products. But COVID instigated a change in this relationship and a new way to engage with customers directly had to be implemented quickly. Learn how Hornby Hobbies faced these challenges head on with new storytelling practices and how the Commerce Experience Cloud of Bloomreach helped in the execution of the vision.

20 MINS PRESENTATION

Manuel Toenz, Director of Client Strategy EMEA, BLOOMREACH

Michael Manton, Head of Ecommerce, HORNBY HOBBIES

With everyone on the move it is no surprise that our mobile devices have not only become indispensable in our ways of communication, but also pertinent for brands ways of connecting with consumers, marketing, and ecommerce strategies. More than 3.96 billion people use social media worldwide, and as this number grows so does the significance of digital storytelling, social commerce marketing & the need to capture attention. Mix this with the huge rise of streaming consumption seen in the new normal, getting attention is no small task. With so many people at marketeers fingertips, how can you drive better campaign based decisions when people have bigger concerns with war, the economy and how to pay bills!? Data and analytics role whilst complimenting creativity? Implementing transparency & authenticity in storytelling is a good place to start.

40 MINS PANEL

Wizz Selvey, Founder & CEO, WIZZ&CO

John Manning, Executive Producer, AO

Chris Wales, Director of Content, CX & Search, MARS

Scott Somerville, CMO, E.ON UK

MODERATOR

Tina Mulqueen, CEO & Founder, KINDRED PR & Founder, ET AL MEDIA

In under a decade, the online playing field has dramatically changed demand generation. Companies and organizations can now optimize digital demand generation by monitoring all digital presence. The results? Technology is revolutionizing virtually every aspect of infrastructure in order to keep up with this rise. From digital enabled experiences to providing truly frictionless retail and creating community connections to in- store innovations. What do you need to prioritise to run retail successfully (online or off!) and connect with the ever evolving consumer? Creating infrastructure that meet the needs and expectations of your cross-border customer. Ensure that your customers receive the same high-standard of experience, no matter where they shop in the world or the channel! From platform technology to digital everything, we assess the brains behind the brands that enables success to happen.

40 MINS PANEL

Phil Jackson, Global Digital Marketing Effectiveness Innovation Director, HALEON

Kieron Smith, Digital Director, BLACKWELL’S & THE WORDERY

Ian Hartley, Strategic Account Executive UK – England & Wales, PLATFORM SH

Zoe Donovan, Digital & Marketing Director, LK BENNET

MODERATOR

Julian Burnett, NED, Board Advisor & Founder, QUERCUS

Whilst social movement or challenging the ‘norm’ campaigns may bring risks, they can yield fantastic results as long as you are staying true to your brand 365 days a year (not just when the occasion calls for it), right? Is honesty always the best policy? Do most of the youth value authenticity over almost everything else? How can brands resonate through consumer engagement and personalise experiences so they trust you to keep coming back for more? How can you better engage with previously shy or non-engaging subcultures? What role do content creators still play to influence? Learn how to resonate, keep things true, foster community and build more growth so you can save on advertising investment.

40 MINS PANEL

James Sutton, Sr Manager, Brand Campaigns, Sponsorships, Creative Services & Content, E&A, HERBALIFE NUTRITION

Grace Fung, Influencer Marketing & Comms Lead, COTY

Bronwen Foster-Butler, CMO, FINISTERRE

Aaron Smedley, Chief Digital Officer, LE CHAMEAU 

MODERATOR

James Hirst, Founder & CEO, THE INTELLIGENT BRIEF