An experienced Marketing Director with over 30 years of experience, from The Body Shop to Montezuma’s, she’s shaped brands, grown businesses, and transformed teams into marketing powerhouses. Strategy meets creativity in every campaign, activation, and launch she touches - because if it’s not driving Get them (acquisition), Keep them (retention) or Make them shout (advocacy), it’s just noise.
At Ella’s Kitchen, it was all about scaling up. At Bounce, it was about making a splash. At Montezuma’s, it was a full-blown brand revolution, complete with a new identity and NPD pipeline. Whether working with chocolatiers, packaging engineers, or chemists, Debbie knows how to turn ideas into products people love.
Her strength lies in taking brands beyond just selling - creating deep emotional connections with consumers. She believes that brand loyalty isn’t bought; it’s built. From positioning to storytelling, she ensures every touchpoint strengthens the relationship between brand and consumer, shifting from mere transactions to lasting brand love.