TRACK CHAIR: FASHIONSNOOPS.COM

TRACK CHAIR: Kate Nightingale, Chief Behavioural Officer & Founder, HUMANISING BRAND

TRACK CHAIR: TBC

Giuseppe Baidoo, Founder & Ceo, GUSTO

Aaron Smedley, Chief Digital & Marketing Officer, LE CHAMEAU

This session will deep dive into how Digital Commerce is evolving to become consumer’s new forefront and going way beyond just shopping.
We will also deep dive in some of the quick wins in digital commerce and how AI and Automation will make it simpler to execute at scale.
We will also do blue sky thinking of what will Digital Comerce evolve to in near future.

20 MIN KEYNOTE

Swagat Choudhury, Global Digital Commerce Director, MARS WRIGLE

In 2025, innovative eCommerce retailers like PetSmart and WHOOP are replacing traditional email calendars and rule-based journeys with AI-driven agents that autonomously test, learn, and personalize campaigns at scale. Join Adam Greco to discover how these AI innovators are driving cross-category purchases and incremental sales through owned channels like email, push, and SMS.

WHAT YOU WILL LEARN:

• How to personalize at scale with AI agents & reinforcement learning – Learn how retailers use AI Decisioning to deliver the right message at the right time—without relying on static calendars or rigid customer journeys.
• How to break the boundaries of traditional A/B testing – Explore how AI-driven continuous experimentation enables faster learning and deeper personalization than ever before.
• How to measure the sales impact of your AI system – Get practical guidance on moving beyond vanity metrics to measure AI’s true impact on loyalty, retention, and incremental sales.

20 MINUTE KEYNOTE

Adam Greco, Product Evangelist,
HIGHTOUCH

20 MINUTE KEYNOTE

RESERVED

We all know that customer centricity is essential for driving results in retail, and that AI is a given in that equation. This talk will explore how AI powered Customer Data Platforms (CDPs) enable retailers to unify fragmented customer data to create a comprehensive and actionable view of each customer. By combining customer data with the latest AI advancements in predictive analytics, personalized content generation, and real-time recommendations, retailers can deliver hyperpersonalized, real-time experiences that foster customer loyalty and growth.

Attendees will:

• Learn how a CDP is the central nervous system for your martech stack
• See techniques to boost BOPIS order value with orchestrated ads, emails and push notifications
• Observe strategies to improve targeted cross-sell campaigns and improve ROAS
• Acknowledge the ethical considerations and data privacy considerations of leveraging AI
• Through relatable stories and real-world examples, we will showcase the transformative power of customer data and AI together in enabling personalized, engaging, and efficient customer experiences.

20 MINUTE KEYNOTE

Irene Sibaja, Director of Global Partnerships, TREASURE DATA 

• What different approaches are there to ESG business models?

• What would help sustainable brands scale sustainably?

• What are the tech platforms that can help them do this?

• What are the commercial realities behind running a sustainable brand?

• What are the challenges they face and what support do they need from retailers?

• As an independent sustainable brand, how do you think about customer centricity?

Freya Rose, CEO/Founder, FREYA ROSE

Georgia Crossley, Founder & CEO, GEE GEE COLLECTION

HOST: Nina Briance, Founder & CEO, CULT MIA

45 MINUTE PANEL 

• How to utilise social platforms on the consumer journey?

• How to tie social media content into the brand and sales strategy?

• What social commerce and live shopping platforms are available and how do they integrate with other tech within the business such as CRM, inventory management?

• What tools and technologies are available in the tech stack for making social commerce work?

Mila Hrisimova, Head of Social, LASTMINUTE.COM

David Kelly, Ecommerce – Growth Markets, PZ CUSSONS

Siobhan Mulcahy, Social Media Associate Director, SAVILLS

Speaker TBC, DASH HUDSON

MODERATOR: Charlotte Greenman, Social Media Director, BAUER MEDIA GROUP

45 MINUTE PANEL

 • What are the latest developments in the Retail Media Network landscape? Technological capabilities, tech stack integration, market players

• In a quickly expanding landscape of RMN providers, how can brands use retail media effectively?

• How to structure a successful retail media strategy and build data capabilities to prevent silos? • How does retail media integrate with other ad channels?

• What additional opportunities does the data generated by RMN offer brands and retailers beyond advertisement? i.e. benchmarking, deep customer insights.

• How can first data generated by customer retention strategies such as loyalty programs be linked up with retail media?

Jess Cooke, Director of Media and Loyalty, STONEGATE GROUP

Elton Ollerhead, Director – ASOS Media Group, ASOS

Paul Wright, Head of Uber Advertising International, UBER

MODERATOR: Desi Reuben-Sealey, Head of UX/Senior Manager, VICTORINOX

45 MINUTE PANEL

Andre Filomeno, SVP of Customer and Digital, FLYING TIGER COPENHAGEN

20 MINUTE KEYNOTE / FIRESIDE CHAT

Katie Baron, Trends & Foresight Director, STYLUS

20 MINUTE KEYNOTE / FIRESIDE CHAT

Where conversion rates have long been the north star of retail performance, a crucial narrative remains untold. This session will challenge traditional retail analytics, revealing how the ‘non-converting’ journey offers profound insights into user behaviour, strategy, and potential value beyond the immediate sale.

Victoria Knight, Site Trading Director, NET-A-PORTER & MR PORTER

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

Speaker TBC, TINUITI

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

Gavin Murphy, CMO, SCURRI

How to use technologies such as AI to track and convert footfall into sales?

• Expanding your physical footprint: where to invest and how much?

• How to ensure global brand strategies are efficiently and consistently executed in store designs?

• How to create hybridized retail experiences?

• How to delight the customer through instore experiences?

• How to maximize customer spend from Sofa to Store? • Building instore experiences for the mobile first generation

Lycia Lobo, Chief Operating Officer, THE DESIGN MUSEUM

Grace Charge, Director of Brand Experience and Partnerships, Europe, WESTFIELD RISE

Rob Edwards, Head of Media & Digital, ARLA FOODS

MODERATOR: Alison Reeves, TBC, RETAIL INSIGHTS

45 MINUTE PANEL

 • Understanding the power of incorporating purpose driven brand strategy

• Implementing brand accessibility and DEI across brand, product and retail strategy

• What will ESG look like in the future?

• Driving brand love/ affinity in light of rising inflation and decreasing purchasing power of consumers’ wallets

• Balancing brand building and long-term sales or performance marketing for short term

Anna Valle, Co-Founder, SEEDS OF COLOUR

Laura Rudoe, founder and CEO, EVOLVE ORGANIC BEAUTY

Charlotte Aytan, Managing Director, TLC SPORT

MODERATOR: James Hirst, Founder, THE INTELLIGENT BRIEF

45 MINUTE PANEL

• How to do customer centricity within UX and CX development well?

• Understanding the eCommerce customer decision journey

• Using the data generated by customer service teams to improve customer experience, develop products and services and identify commercial opportunities for the business

• Personalisation of post puchase customer experience

Desi Reuben-Sealey, Head of UX/Senior Manager, VICTORINOX

Lex Deak, CEO, BASKET

Daragh Burke, Director, Digital Product & Experience, VIRGIN MEDIA

MODERATOR: Aaron Block, Venture Principal, IAG LOYALTY

45 MINUTE PANEL

20 MINUTE KEYNOTE

Speaker TBC, METRICOOL

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

20 MINUTE KEYNOTE

• What strategies are brands and retailers adopting to attract and retain customers?

• How to engage with your customers online? What innovations and technologies are they looking for?

• Speed and convenience are winning over brand loyalty, how are brands and retailers adjusting their strategies?

• What role can digital services play in enhancing consumer experience and how can brands and retailers create digital services to offer better and enhanced experiences to consumers?

Bruno J Mendy, Managing Director Contract Sales & International Business, OFFICE DEPOT

Rob Manning, Head of DTC & ECommerce, BIOTIFUL GUT HEALTH

Myles Ejegi-Memeh, Director of Operations & E-commerce, RICHARD JAMES SAVILE ROW & HARRYS OF LONDON

MODERATOR: Marine Pajot, Strategy Director & CPG Practice Lead, MANIFESTO GROWTH

40 MINUTE PANEL

• What circular business model (repair, rental, resale) offers the biggest commercial opportunity for brands?

• How can brands and retailers incrementally facilitate a shift to a more circular pattern in consumption without alienating consumers and losing revenue?

• What part can technology play in this?

• How to make it work commercially and operationally?

Layla Sargent, Founder & CEO, THE SEAM

Antonia Johnstone, CEO & Re-Owner, SIGN OF THE TIMES

Sophie Wyatt, Co-Founder (co-CEO), LIBRARY OF THINGS

MODERATOR: Lyndsay Mason, Founder, FOR THE CREATORS

40 MINUTE PANEL

• Creating customer journeys to keep up with online shopping habits and expectations from digital first generations

• How to create demand for your product on saturated marketplaces?

• How to manage inventories and fulfilment across different ecommerce platforms?

• How to create personalised and targeted marketing messages across different marketplaces?

40 MINUTE PANEL

Daniel Baker, Head Of Ecommerce, BLUE VANILLA CLOTHING

Spencer Saunders, Head of Marketplace, MONEY CRUNCHER

MODERATOR: Gregor Murray, VP of Strategy & Chief ’So What?’ Officer, DIGITAL COMMERCE GLOBAL