You can upload proposals for as many of the briefs as you wish. Deadline for the proposals is 9th May. Please see guidelines on the sorts of information your proposals should include:

  • What is the idea?
  • How would your idea be implemented?
  • Which of the target markets is it applicable to? (China, India, Korea, Japan, Taiwan, Hong Kong, Australia and New Zealand, Thailand, Indonesia, Philippines, Malaysia, Singapore and Vietnam are the countries of interest)
  • Is the idea relevant for offline retail channel (such as Tesco, and 7-Eleven), online market places (such as Amazon, Alibaba and Rakuten) or both?


Please upload your proposals on the form below (if you have more than proposal per product brief, that’s not a problem at all you can add up to 3 per product + each proposal should be 10 Megabytes or less):



Applications are now closed