Joanna Hobday

Joanna Hobday serves as the CEO of Brite, a management operating company, who partners with global brands to deliver premium entertainment and retail experiences. Prior to leading the helm at Brite, Joanna held several key leadership roles at major, global organizations. Most recently as Vice President of Branded Experiences at Sazerac Company and prior to that as Senior Director of Global Licensing, Retail & Attractions at The Coca-Cola Company.

Joanna’s earlier experience includes almost a decade at Merlin Entertainments in senior marketing and general management roles for brands such as LEGOLAND® and Madame Tussauds. Away from work, Joanna enjoys spending time with her husband, children, and dogs and resides in Orlando, FL.

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