Lycia Lobo

Lycia Lobo is an income generation executive with 25 years’ experience across the high street and charity/arts sector working for organisations like Thorntons, Signet Jewellers and the V&A.

She is the Commercial Director at English Heritage, and from February 2025, the Chief Operating Officer at the Design Museum. Lycia has led on phygital (physical and digital) transformation of commercial propositions across events, shops, cafes, and rental businesses to ensure the offer aligns to the needs and demands of the customer; this enables organisations to maximise visitor engagement, desire to spend, return and recommend to others.

As a non-executive-director, Lycia supports other museums and trusts with operational leadership, fundraising and capital projects, so that others can benefit from sector knowledge, networks and expertise. Lycia is an ambassador for the Association for Cultural Enterprises.

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