Katie Baron

February 12, 2025 11:33 pm Published by

Katie is content director at Stylus, tackling trends analysis, strategy, innovation and horizon-scoping for all things related to Retail & Brand Comms and Pop Culture & Media – with a heavy emphasis on exploring the intersections between consumer behaviour, creative cultures and emerging technologies.

A renowned industry expert (she’s a reigning Top Retail Expert, crowned twice by Rethink Retail, in 2024 and 2025), Katie has been forecasting future insights at Stylus since 2010. Prior to joining the team, she worked for brand agencies as well as in-house for retailers including Habitat and Liberty. Today, alongside her role at Stylus, she’s a senior contributor for Forbes and a published author, having written two books on the intersections of visual culture.

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