Charlotte Aytan

Charlotte Ayoub is the Director of TLC Sport. Immersed in the world of activewear from a young age through her mother’s pioneering work, Charlotte officially joined TLC Sport in 2012. Together with her mother, she has championed body confidence and empowerment for women worldwide.

A Warwick University law graduate and an alumna of the Goldman Sachs 10,000 Small Businesses programme 2018, Charlotte’s entrepreneurial journey began after a brief stint in London. Recognising her passion for business, she dedicated herself to scaling TLC Sport, aiming to make it the leading inclusive athleisure brand for women.

Under her leadership, TLC Sport has expanded its product lines to cater to diverse body types, reinforcing its reputation for inclusivity and body positivity. She secured retail partnerships with prominent stores such as Very, Debenhams, and Decathlon and spearheaded a successful collaboration with renowned designer Julian MacDonald. Charlotte’s vision and advocacy for women in business continue to inspire, making her a significant figure in both the activewear industry and women’s empowerment initiatives.

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