Michelle Koh

Michelle Koh is a business designer and founder of SAYA, a growth engine driving expansion for the creative and marketing industries in Southeast Asia.

From leading in-house agency builds for APAC’s top players to pioneering community-driven marketing strategies, Michelle is all about creating impact. In a world where agency-client interactions often feel transactional, she has crafted a new paradigm—one where business is driven by connections and meaningful relationships. From her earliest days in the industry, she recognized that the future of business lay not in transactional exchanges but in mutual partnerships. This belief guided her decision to co-found SAYA, connecting agencies and brand leaders with opportunities, strategic partnerships, and solutions to scale in the region.

Whether she’s sharing insights on culture and community or sparking conversations around growth and design, Michelle is a thought leader on topics such as brand differentiation, culture and community building, and unconventional creative business models.

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