Edwin Garcia

Credited with various digital transformation initiatives across multiple organizations, Edwin Garcia is a change agent who helps companies embrace digital innovations, marketing technologies and data in the marketing, media and ecommerce space. Most recently, he is co-leading the charge for AI adoption within marketing operations and media in Bayer’s Consumer Health Division, in partnership with the IMD Business School. Edwin’s career includes local, regional and global roles across multiple industries (FMCG, Consumer Electronics and Consumer Health Care), and has received several awards and recognitions. He is passionate about digital tech, skiing and exploring tropical beaches.

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