Tan Shin Hui

Shin Hui joined Park Hotel Group in 2009 and is currently the Executive Director of the Group. Prior to that she spent 4 years in finance and private equity.

At Park Hotel Group, Shin Hui oversees Group Marketing and Revenue where the former focuses on the development and implementation of branding, marketing and customer loyalty strategies to support objectives for the company’s growth and internationalisation, while the latter focuses on driving hotel performance through effective pricing, inventory, segmentation and distribution strategies.

Shin Hui is also a key member of the Investment Committee that oversees M&A and asset enhancement strategies.

Categorised in:

This post was written by futr_sysadmin