As the Industry Lead for eCommerce at AppsFlyer, Sue advises and consults with eCommerce businesses across EMEA and LATAM on their app strategies. Sue has 10 years experience working within eCommerce, having worked at The Very Group and MR PORTER leading on app growth strategy. With a proven track record within the industry, Sue was a finalist for App Marketer of the Year, and a regular industry speaker at events hosted by the likes of Google and data.ai. Sue was also a judge for the Effective Mobile Marketing Awards, and is a thought leader on eCommerce app best practices.