Simon Wilson

Simon Wilson is Managing Director at Deichmann UK, part of the Deichmann Group, the market leader in European footwear retail.

Under his direction, the retailer has experienced significant growth and increased brand awareness in the UK markets. The development of engaging marketing campaigns, brand partnerships, and the expansion of their market-leading kids and school footwear collections has made Deichmann a compelling destination for all the family’s footwear needs.

Simon previously spent several years at the supermarket LIDL, steering their marketing and buying teams and creating multiple award-winning product initiatives, leading to significant increases in brand awareness. His management experience encompasses various senior roles in product development, marketing and sales in Europe and the US.

Holding an MBA from the University of Birmingham, Simon is passionate about developing people, products and stories that demonstrate value and drive loyalty.

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