SARA SJOBERG

Sara Sjöberg is currently Global Head of Customer Engagement in H&M Group, overseeing all personalization and loyalty development for the group’s 8 brands. Sara has during her 3,5 years with H&M set up the personalization area as well as successfully relaunched H&M´s loyalty program, Hello Member, that now has more than 100 million members globally. Sara´s background is in digital innovation and retail, with experience from eg launching market leading grocery ecom as well as working in digital agency.

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