Matt Farrugia

Matt Farrugia is the Co-Founder and CCO of Mutinex, a market leader in AI driven market mix modeling, with its GrowthOS platform. GrowthOS accelerates high value decision making across marketing by connecting massive amounts of data, and turning it into clear and quantitative insights at scale, helping marketers and agencies make decisions and forecast outcomes. GrowthOS is used by some of the most well known brands around the world across many categories including Retail, Banking and Financial Services, Health & Auto Insurance, FMCG, Entertainment, Wagering and Tech.Today, Mutinex is one of the fastest growing companies in Australia with offices in Melbourne, Sydney and the US. With over $1.5 billion in media spend under analysis annually, Matt and the Mutinex team have an unparalleled view of marketing measurement trends, assessing ROI on marketing activity.Prior to Mutinex, Matt’s career spans two decades in advertising across creative, media and digital. Holding senior roles at companies including SBS Broadcasting and Y&R / WPP where he was Managing Director. He’s built modern capabilities in agencies and has delivered solutions across the entire marketing, media, data and technology landscape, for some of the most well known brands globally.

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