John Caro

John is the CMO and a partner at Maison21G: House of Scent Designers, a start-up that gives consumers the freedom to design and personalise their own perfumes based on each ones’ unique personality, mood, occasion or personal taste. The newly opened Asian flagship store at Duxton is a game-changer in the industry dominated by one-scent-fits-all perfume, taking hyperpersonalization on a whole new level.

John brings over 13 years of Consumer Marketing wisdom and has lead the Digital Transformation agenda for Unilever, leading the SEAA Food and Refreshments business, championing Data Driven Marketing and Precision Marketing.

He is also partner and Marketing advisor to Healthzilla, a start-up that aims to automate staying healthy through use of personal consumer health data powered by artificial intelligence.

On his spare time, John pursued his passion project- a retail/ restaurant business called Yolk located in Cebu, Philippines that’s given a deeper understanding of Online to Offline journeys and multisensorial, highly personal consumer experiences.

He’s also an active Travel Blogger on Instagram- with a first-hand experience of Influencer Marketing as he works with Brands , this time at the non-client side.

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