Jasmine Tuan

The creative brand consultant turned her life around after meeting a Zero Waste NGO while living and working in Malaysia (2016-2020). She learned about the 5R sequence to sustainable living: Refuse, Reduce, Reuse, Recycle, and Re-earth. In 2018, Jasmine started her zero waste journey and committed to zero fast fashion shopping – highly challenging to a (then) shopaholic.

Thankfully, she was introduced to the concept of swapping in Malaysia and found a way to enjoy fashion more sustainably – friendly to the planet, the people making our clothes, and our pockets! In 2020, Jasmine joined forces with Cloop on a mission to reduce fashion overconsumption and waste in Singapore by introducing a circular way of enjoying new-to-you styles through swap/resale.

Together with an ISO-accredited recycling partner, Cloop hopes to double the textile/leather recycling rate by planting textile recycling bins around Singapore to close the loop for fashion for good. Since the launch of the first Cloop bin in July 2022, there are now 330+ bins across Singapore to provide the convenience for the public to recycle their unwanted textiles/apparel – clothes, bags, shoes, accessories, caps/hats, belts, and household items such as toys, pillows, and linens in any clean and dry condition (new/old). 

Besides running Cloop full time, Jasmine shares her zero waste journey on social media IG @jsmntuan and her blog smileslikegreenspirit.com

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This post was written by futr_sysadmin