Hannah Winterbourne

Hannah Winterbourne, Heinz Brand Lead at Kraft Heinz, has the enviable role of leading the brand’s
portfolio and communication strategy for developed markets.
Since taking on the role, Hannah has created a new global ecosystem to drive marketing scale and
agility, developed multiple award-winning campaigns, and ensured seamless execution of the first
ever Heinz global Masterbrand platform.

Creating a culture of creativity is something Hannah is passionate about, and under her leadership,
the brand has been at the centre of popular culture with Heinz Spoon Friez (dubbed the ‘greatest
invention of the last century’ by LadBible), and record-breaking Heinz x Barbie content – just one
example of how the brand is leveraging smart collaborations to engage consumers. The marketing
ecosystem Hannah has put in place has enabled same day reactive opportunities and tripled the
average number of markets participating in each campaign. Heinz Hidden Spots (x4 Cannes Lions, x4
DAD pencils, x1 Clio), scaled from three to eleven countries in less than ten days is a testament to
this.

Hannah was not only part of the global brand team of the year (Kraft Heinz Global ACE awards), for
most significant impact through creative work, but also took home silver at last year’s UK Cannes
Young Lions marketers competition, that celebrates the very best young creative talent.
Prior to this role, Hannah has worked in several roles across the business, launching successful
innovation such as the Heinz Vegan Mayo range (finalist in The Grocer’s new product awards), and
Truffle Mayo (Kraft Heinz’s #1 sauces innovation in launch year). Hannah has over nine years’
experience working in FMCG marketing, and a degree in Business Studies from the Bayes Business
School in her native London.

Categorised in:

This post was written by futr_sysadmin