Dominika Minarovic

Elsie Rutterford and Dominika Minarovic are co-founders of British skincare brand BYBI. They founded the brand in 2017 inspired by a passion for natural skincare & conscious beauty. As early pioneers of skin wellness, they applied the same principles of healthy eating to their skin.

Retailed internationally with the likes of Target, Sephora, Holland & Barrett and Boots, BYBI is a certified B Corp now known for efficacious, natural formulas and a revolutionary low carbon supply chain. Now published authors and successful podcasters, Elsie and Dominika are paving the way in the industry for more climate conscious practices, from ingredients to production and packaging.

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