Catherine leads strategic data capabilities and data innovation to bring optimum value for ITV’s Commercial Advertising on addressable VOD & Linear. Data products range from powerful insights, to audience targeting and to effectiveness measurement utilising analytical experimentation, machine learning, and strategic partnerships. As a strong evangelist of the application of data within ITV, Catherine was recognised as one of the top 10 emerging next generation data and AI leaders in the UK by DataIQ in 2022. 

 

Prior to ITV, Catherine spent seven years at Videology (then Amobee), where as Senior Director of Data Strategy & Analytics she created data products, solutions and partnerships for digital video advertising clients globally. And from her nine years as a data expert at Experian (including ClarityBlue), Catherine was instrumental in bringing Experian data into digital display advertising, and prior to that was responsible for the strategic planning of tactical offline direct marketing activity for large database clients.