Why Join FUTR Xchange Malaysia?

Malaysia offers businesses a compelling platform for regional expansion, supported by a growing middle-class consumer economy, resilient domestic demand, and one of the world’s most trade-open economies. As a member of the ASEAN Economic Community (AEC), Malaysia offers businesses access to a regional market of more than 680 million people across Southeast Asia.

Through FUTR Xchange Malaysia Business Mission, it is designed to help businesses to build market readiness before embarking on regional expansion.

  • Allow participants to engage with leading Malaysian brands​
  • Engage with government agencies, industry associations and market experts​
  • Gain first-hand insights into Malaysia’s retail, franchising and consumer business landscape.

• Arrival in Kuala Lumpur
• Hotel Check-in
• Free & Easy Networking Dinner

The Exchange TRX – The Future of Experiential Retail & Lifestyle Destinations ​
Key Learning Outcomes ​
• Experiential retail and destination development ​
• Tenant mix strategy and destination marketing ​
• Integration of retail, lifestyle and entertainment ​
• Premium consumer behaviour and spending trends ​
• Omnichannel customer engagement strategies ​​

Lunch​

Mr D.I.Y. – Scaling Southeast Asia’s Largest Home Improvement Retailer ​
Key Learning Outcomes ​
• Retail expansion strategy and market penetration ​
• Product sourcing and merchandising excellence ​
• Inventory management and supply chain optimisation ​
• Brand localisation across diverse markets ​
• Customer value proposition and pricing strategy​

ZUS Coffee – Building a Scalable, Technology-Driven Consumer Brand
Key Learning Outcomes ​
• Business expansion and franchise development ​
• Digital ordering ecosystem and mobile engagement ​
• Customer loyalty and data-driven marketing ​
• Brand positioning against international competitors ​
• Operational standardisation and scalability ​

Hosted Dinner​

FUTR Capsule Industry Thought Leadership Session

Visitation to Franchise Expo Malaysia (FEM) 2026​

Business Networking Lunch

Connect with key associations and leaders​
• Malaysia Retail Chain Association (MRCA)
• Perbadanan Nasional Berhad (PERNAS)
• Persatuan Usahawan Maju Malaysia (PUMM)
• Persatuan Pengilang Makanan Malaysia (PPMM)​

Understanding Malaysia’s Business Landscape & Market Entry Strategies
• Malaysia Market Outlook with Henry Butcher
• Incorporation & Taxation & Grant with YYC
• Industrial Park Opportunities with NCT Alliance

• Hotel Check-out & Departure​

PRICING PACKAGE​

What is included​​

  • Corporate Benchmarking Visits ​

  • Corporate Benchmarking Visits ​

  • Pre-Arranged Site Visits​

  • Visit to Franchise Expo Malaysia (FEM) 2026​
  • FUTR Capsule ​
  • 1 Networking Lunch​
  • Welcome Networking Dinner​
  • Local Transport (Not including airport transfer)​

SGD$1,080​

(Association Rate)​

SGD$1,280​

(Member Rate)​

Disclaimer:​
Programme is accurate at time of publication, and subject to change. The organisers reserve the right to amend, vary, or withdraw any part of the event programme, including but not limited to activities, session topics, speakers, or schedules, where circumstances so require.​

Minimum Participation Requirement:​
The Organiser reserves the right to reschedule or cancel the Business Mission if the minimum required number of participants is not achieved. Any decision to reschedule or cancel the programme shall be made at the Organiser’s sole discretion. Confirmed Participants will be notified accordingly should such circumstances arise.​