WHERE THE BRANDS OF TOMORROW DEFINE THE FUTURE OF COMMERCE

9:25am
PLENARY STAGE: THE FUTURE CONSUMER

FUTR GROUP OPENING

WELCOME ADDRESS & PLENARY MC: Natalie Nasr, Head of Business Development & Partnerships, FUTR GROUP

9:30AM - ALL STAGES
PLENARY STAGE: THE FUTURE CONSUMER

OPENING KEYNOTE

Heather Kaminetsky, President, North America, MYTHERESA

9:50

9:50 - ALL STAGES
PLENARY STAGE: THE FUTURE CONSUMER

SPONSORED PRESENTATION

10:10

10:10 - ALL STAGES
Anticipating purchasing behaviours of the future consumer

• How are brands and retailers tracking, segmenting and forecasting consumer behaviour?
• Understanding purchasing patterns and consumer behaviour of Gen Z / Generation Alpha
• Will there be a shift in mindset in terms of what / how much they consume?
• How to incorporate brand activism and build purpose driven brands?

40 MIN PANEL DISCUSSION

Angie Madigan, Vice President of Marketing – North America, MARS FOOD & NUTRITION

Joanna Lepore, Global Director, Foresight & Capabilities Exploration, MCDONALD’S

MODERATOR: LaToya Shambo, CEO, BLACK GIRL DIGITAL

10:50AM
NETWORKING BREAK & 121 MEETINGS

STAGE 1: RETAIL & ECOMMERCE STRATEGIES

CHAIR: Neil Saunders, Managing Director, GLOBALDATA RETAIL

STAGE 2: CONNECTING WITH THE CONSUMER: BRANDING, DATA AND TECH INNOVATION

10.05 AM

11:30 AM
Unified retail experiences within hospitality

20 MINUTE KEYNOTE

Julie Bourgeois, Senior Vice President, Global Head of Retail and Experiential Signature, FOUR SEASON AND RESORTS

 

11:30 AM
Harnessing power of employees as brand ambassadors and brand transformation at scale

20 MINUTE KEYNOTE

Jeanniey Walden, Chief Marketing Officer, ELT Team member, RITE AID

11:50AM

11:50AM
SPONSORED PRESENTATION

20 MINUTE PRESENTATION

SPONSORED PRESENTATION

20 MINUTE PRESENTATION

12:10PM

12:10PM
Shopping everywhere and all at once

“There is only one channel and that is your customer” 

How to create hybridized, unified customer experiences by merging online and offline retail?

What technologies are retailers using to create seamless instore and online experiences?

What role does the landlord play?

40 MIN PANEL

Chad Lundeen, VP, Real Estate, SAATVA

Diana Grasso, Vice President, World Trade Center, UNIBAIL RODAMCO WESTFIELD

Yang Lu, SVP, Global Commerce and Customer Engagement Solutions (Coach, Kate Spade, Stuart Weitzman), TAPESTRY

MODERATOR: Rebekah Kondrat, Founder and Managing Partner, REKON RETAIL

12:10PM
Engage the Five Senses to Make Consumers Love Your Brand

20 MINUTE KEYNOTE

Lynn Mitchell, Sr Director, DTC Leader, US Brand Experience, PERNOD RICARD

Christian Lachel, Chief Creative Officer, BRC IMAGINATION ARTS

12:30PM

12:30PM
Shopping everywhere and all at once

PANEL CONTINUED

Tapping into North America's burgeoning
social commerce market

What platforms are seeing most returns in the North American market? 

How to leverage social selling to drive business growth? 

What are the pitfalls of social selling? And what can brands do to avoid them?

 

Kevin Miller, Chief Marketing Officer, THE FRESH MARKET

Marisa Runyon, Director of Creative Content & Production, SHEIN

MODERATOR: LaToya Shambo, CEO, BLACK GIRL DIGITAL

12:50PM

12:50PM
LUNCH, NETWORKING & 121 MEETINGS

2:00PM

2:00PM
Embracing Change: Growth Marketing Strategies for Modern Luxury Brands

20 MINUTE KEYNOTE

In this session, you’ll learn how NEST New York has strengthened its position in the modern luxury fragrance category. We’ll explore some of the challenges luxury brands face today and identify new ones on the horizon, in 2025 and beyond. We’ll also dive deep into digital transformation, as well as product and marketing strategies that can help unlock growth. 

Allyssa Kaiser, VP of DTC + Performance Marketing, NEST NEW YORK

2:00PM
Keynote/Fireside Chat

20 MINUTE KEYNOTE

Ryan McClurkin, Chief Analytics Officer, JEWELRY TELEVISION

2:20PM

2:20PM
SPONSORED PRESENTATION

20 MINUTE PRESENTATION

2:20PM
SPONSORED PRESENTATION

20 MINUTE PRESENTATION

2:40PM

2:40PM
DTC: Finding a pathway to profitability

How can digital first, net-native brands utilise retail partnerships for discovery?
How are brands coming out of profitability crisis?
What role do delivery aggregators play?

40 MIN PANEL
Aaron Spivak, Co-Founder, HUSH

MODERATOR: Poonam Goyal, Sector Head & Senior Research Retail Analyst, BLOOMBERG

2:40PM
Building brand identity whilst cultivating trust

Strategies for building brand identity and engaging audiences in a saturated channel (i.e. partnerships and collaborations across platforms, Fake Out-of-Home (FOOH) advertising)

Where is influencer marketing currently and where is it headed?

Impact of AI on the collaboration with creative and social media agencies 

Challenges around IP, authenticity, preventing deep fakes and unintended bias

40 MIN PANEL

Alisa Gowing, Head of Social Media, LYRA HEALTH

Ashley Parrish, Senior Vice President of Commerce, TODAY, NBC News, CNBC 

MODERATOR: Steve Wheen, CEO, WE ARE DISTILLERY

3:30PM
NETWORKING BREAK & 121 MEETINGS

4:00PM

4:00PM
Global Resale Market

KEYNOTE / FIRESIDE CHAT

James Reinhart, CEO, THREDUP, & Neil Saunders, Managing Director, GLOBALDATA RETAIL

4:00PM
Using AI to Build a Global Movement

KEYNOTE

Patrick Lowe, Head of Brand Partnerships, LA LIGA NORTH AMERICA

LALIGA NORTH AMERICA & Jonathan Yaffe, CEO, ANYROAD

4:20PM

4:20PM
SPONSORED PRESENTATION

20 MINUTE PRESENTATION

4:20PM
SPONSORED PRESENTATION

20 MINUTE PRESENTATION

4:40PM

4:40PM
Recommerce, resale, rental and repair: Commercialising circular retail models

What circular business model (repair, rental, resale) offers the biggest commercial opportunity for brands?

How can brands and retailers incrementally facilitate a shift to a more circular pattern in consumption without alienating consumers and losing revenue?

What part can technology play in this?

How to make it work commercially and make it operational?

40 MIN PANEL

Shraysi Tandon, Co-Founder/CEO, KIDSY

Boma Brown-West, VP, Sustainability & Impact, CREDO

Kate Danielsen, Category Manager – Preloved Apparel, EBAY

MODERATOR: Thomaï Serdari, Clinical Associate Professor of Marketing, NYU STERN SCHOOL OF BUSINESS

4:40PM
Hyper Personalization, Discovery & Loyalty: Using Tech & AI to build seamless customer journeys

How is technology used to create a connection with the customer and improve customer experience?

Looking at use cases of AI to achieve production efficiencies, drive revenue opportunities, and create hyperpersonalized experiences

Predicting consumer behaviour through the use of AI and machine learning

40 MIN PANEL

Omer Iqbal, Senior VP of Digital Strategy and Enterprise Architecture, SHISEIDO

Jessica Lachs, Global Head of Analytics & Data Science, DOORDASH

Ranjan Roy, VP of Strategy, ADORE ME

5:20PM

5:20PM
END OF DAY