2024 AGENDA
We’ll begin working on our 2025 agenda in January. If you’re interested in contributing, contact sarah@futr.global
REGISTRATION: 8:00-9:00AM
FUTR GROUP OPENING
WELCOME ADDRESS & PLENARY MC:
Dominick Miserandino, CEO, RETAILWIRE
Connecting with the future consumer
Since Mytheresa’s focus into the US market in 2021, the retailer has grown from strength to strength. The company’s story in the US is founded upon unique customer engagement and community building strategies. Mytheresa’s North American President, Heather Kaminetsky outlines the innovative ways the company is connecting with its consumers.
– The strength of community: how the company has crafted unique experiences tailored to its community and built a brand based on consumer connection
– Building a seamless online & offline experience: how Mytheresa creates experiences for customers that bridge online and physical
– Tech innovation: how pushing boundaries in tech is carving new opportunities for the brand; from Apple Vision Pro success stories to embedding emerging technologies internally
20 MIN KEYNOTE
Heather Kaminetsky, President, North America, MYTHERESA
The future consumer 2026
Join WGSN CEO Carla Buzasi for an exclusive briefing of WGSN’s annual forecast, Future Consumer 2026, to meet the consumer profiles that will define 2026. From level-headed truth-seekers to idealist tech advocates, discover the sentiments that will drive their purchasing habits and help you secure market share.
20 MIN KEYNOTE
Carla Buzasi, CEO, WGSN
• How are brands and retailers tracking, segmenting and forecasting consumer behaviour?
• Understanding purchasing patterns and consumer behaviour of Gen Z / Generation Alpha
• Will there be a shift in mindset in terms of what / how much they consume?
• How to incorporate brand activism and build purpose driven brands?
40 MIN PANEL DISCUSSION
Rachel Weiss, Early Stage VC Investor, L’OREAL USA
Cory Treffiletti, CMO, REMBRAND
Kristi Vannatter, VP Strategic Partnerships – Beauty, FIREWORK
Emily Hallock, Sr. Manager, Global CMI Growth & Analytics, MARS FOOD & NUTRITION
MODERATOR: LaToya Shambo, CEO, BLACK GIRL DIGITAL
In the ever-evolving digital landscape, understanding the intricate path of advertising dollars is crucial for success. Join us for a session with Ryan McClurkin of JTV where we dive deep into the world of modern digital media measurement and how he is transforming the way retailers navigate the online advertising ecosystem. Expect to hear about:
20 MIN KEYNOTE
Ryan McClurkin, Chief Analytics Officer, JEWELRY TELEVISION
CHAIR: Neil Saunders, Managing Director, GLOBALDATA RETAIL
CHAIR: Alex Meisl, Co Founder, GREYHAIRWORKS
A smaller, more intimate stage to foster deep discussion and innovation
Keri Taub, Vice President, Strategy, BLOOMINGDALES
Interviewed by: Neil Saunders, Managing Director, GLOBALDATA RETAIL
In today’s world, the social commentary can make or break a brand. Harnessing the power of the conversation in an authentic, inspirational and relatable way (AIR ™) can seem overwhelming but it is possible. Enjoy this session to learn how today’s best brands are putting the customer in control in a way you might not have considered, by leveraging the voices of the employees.
20 MINUTE KEYNOTE
Jeanniey Walden, Chief Marketing Officer, ELT Team member, RITE AID
This workshop will explore the areas expected to have a profound impact on the future of e-commerce. Stuart Harrison, SVP Strategy for Adam&EveDDB and Gregory Grudzinski, Digital Commerce Lead and author of the report will present key findings from the report along with real-world examples of how these trends are playing out in the market today.
Gregory Grudzinski, Digital Commerce Lead, WARC
Stu Harrison, Executive Strategy Director, ADAM&EVE DDB NEW YORK
The commerce consumer is here and ready to engage at the point of inspiration. In this session, we will explore the potential of commerce media and content in today’s commerce economy. Learn technology and advertising strategies for e-commerce that can be leveraged by any brand. Join this panel of leading experts as they share their vision for shoppable experiences to build stronger customer connections and powerful data signals for marketing.
20 MINUTE PANEL
Amie Owen, Global Chief Growth Officer, KINESSO COMMERCE
Nick Morgan, Founder & CEO, VUDOO
Scott Lux, Executive Vice President Global Ecommerce and Technology, ESPRIT
20 MINUTE KEYNOTE
Discover the right content-tech mix that drives engagement, learn how digital store content differs across channels, and the key to authenticity through the customers
William Cladek, SVP of Revenue, FIREWORK
How to create hybridized, unified customer experiences by merging online and offline retail?
What technologies are retailers using to create seamless instore and online experiences?
What role does the landlord play?
30 MINUTE PANEL
Chad Lundeen, VP, Real Estate, SAATVA
Devin Gilmartin, CEO, THE CANVAS GLOBAL
Bill Carrig, President & COO, LITTLE WORDS PROJECT
MODERATOR: Rebekah Kondrat, Founder and Managing Partner, REKON RETAIL
What platforms are seeing most returns in the North American market?
How to leverage social selling to drive business growth?
What are the pitfalls of social selling? And what can brands do to avoid them?
30 MINUTE PANEL
Marisa Runyon, Head of Creative Content, SHEIN
Carolann McKay, Director of Social Commerce, WALMART
Tory Bergmann, Senior Social Media Marketing Manager, RING CONCIERGE
MODERATOR: LaToya Shambo, CEO, BLACK GIRL DIGITAL
Retail is at a crossroads. From new technological platforms to AI and from innovative business models to a new consumer mindset, brands and retailers have a clear option. Aim for an Onlife strategy through a framework that redefines retail and leads to continued wins.
Thomai Serdari, Clinical Associate Professor of Marketing,
NYU STERN SCHOOL OF BUSINESS
In this talk, Adam Pearce will explain the key problems with post purchase email flows, and show specific examples of how to ensure that your post purchase flow reduces customer service issues and maximises repeat sales. Expect clear examples and practical changes you can make as soon as you leave the event.
20 MIN KEYNOTE
Adam Pearce, Co-founder & CEO, BLEND COMMERCE
In today’s competitive landscape, many businesses struggle with high customer acquisition costs (CAC) and low customer lifetime value (LTV), leading to a profitless (or less profits) growth cycle. We’ll explore how companies can shift from profitless to profipoly (profits monopoly) by re-engineering retention strategies. We’ll dive into breakthrough concepts like AI Twins for better customer understanding to enable hyper-personalised engagement and Email Apps (Epps) that transform emails into powerful conversion channels. By focusing on retention over acquisition with cutting-edge technology, businesses can build lifelong customer relationships and multi-maximize every customer’s LTV, reduce AdWaste, and drive exponential forever profitable growth.
20 MINUTE KEYNOTE
Rajesh Jain, Founder, NETCORE
20 MINUTE KEYNOTE
Sourabh Sharma, CMO, PRINT ALL OVER ME & CMO, HISTOIRES DE PARFUMS
Today, our digital connections are often overshadowing the face-to-face, meaningful personal connections. Our connections can be numbered in the hundreds, thousands, even millions on social networks, yet this does not translate into emotional, meaningful connections with people. We’re in an era that the World Health Organization has called a “loneliness epidemic”.
Little Words Project has been addressing this very issue for ten years, building connections with people (to themselves and to others) online and offline through words – with beaded bracelets as the vehicle to build community. The retail industry has a unique challenge and opportunity to help create this true connection.
20 MINUTE KEYNOTE
Adriana Carrig, CEO & Founder, LITTLE WORDS PROJECT
Is your store secretly pushing customers away? Join us for a dynamic Retail Rehab workshop to diagnose and cure the hidden toxins harming your customer experience.
We’ll speed-date through 7 toxic store types, like:
Drawing from Sandy’s retail visits to 100+ experiences, you’ll:
Walk away with practical tips to turn your store into a shopper magnet. Ideal for retail and brand leaders looking for fresh, fun ideas to elevate their customer experience!
Sandy Hernandez,
Founder, CEO and Chief Inspiration Officer,
THE RETAIL MUSE
Businesses are grappling with shrinking profit margins in an increasingly challenging economic landscape. In this session, NetElixir’s Founder and CEO, Udayan Bose, will share how generative AI can be the solution to this margin meltdown.
Learn how digital marketers can leverage AI to streamline operations, enhance creativity, and shift from traditional tactics to innovative strategies that preserve profitability. Attendees will also get an exclusive look at NetElixir’s AI-powered platform, LXRInsights, designed to help businesses engage high-value customers and maintain a competitive edge.
20 MINUTE KEYNOTE
Udayan Bose, Founder & CEO, NETELIXIR
OOH continues to grow YOY as more and more brands turn to the channel with top-of-funnel marketing taking more of a priority in their media mix. Join us for a fireside chat with Brian Rappaport of Quan & Kaitlyn Wood of PrizePicks to hear how the brand has leaned into OOH as they’ve taken the daily fantasy sports landscape by storm – through smart strategic placements & contextual messaging.
Brian Rappaport, CEO, QUAN MEDIA GROUP
Kaitlyn Wood, Senior Director Offline Marketing, PRIZEPICKS
How can digital first, net-native brands utilise retail partnerships for discovery?
How are brands coming out of profitability crisis?
What role do delivery aggregators play?
40 MINUTE PANEL
Kristin Knapp, Chief Digital Officer, FRERE
Curan Mehra, Founder & CEO, HAYDEN PRODUCTS
Oren Halperin, VP eCommerce & Merchandising, AJ MADSON
Michael Peroutka, Head of Brand & Agency Partnerships, GOPUFF
MODERATOR: Poonam Goyal, Sector Head & Senior Research Retail Analyst, BLOOMBERG
Strategies for building brand identity and engaging audiences in a saturated channel (i.e. partnerships and collaborations across platforms, Fake Out-of-Home (FOOH) advertising)
Where is influencer marketing currently and where is it headed?
Impact of AI on the collaboration with creative and social media agencies
Challenges around IP, authenticity, preventing deep fakes and unintended bias
40 MINUTE PANEL
Alisa Gowing, Head of Social Media, LYRA HEALTH
Ashley Parrish, Senior Vice President of Commerce, TODAY, NBC News, CNBC
Sabrina Cherubini, SVP Brand & Digital, HANKY PANKY
Sourabh Sharma, CMO, PRINT ALL OVER ME & CMO, HISTOIRES DE PARFUMS
Mark Stern, Head of US & Senior Account Director, PROMOVERITAS
MODERATOR: Steve Wheen, CEO, WE ARE DISTILLERY
How to bring that community magic to your brand’s digital business model.
In this session, you will:
Learn why community-centric digital business models create the most value
How, as an established brand or retailer you can bring community to your digital business model (social commerce being a key lever)
Leave the room with one concrete idea related to your business, ready for testing
Sophie Frères, Co-Founder & CEO, LiSA SOCIAL COMMERCE
Resale is one of the standout areas of growth in retail. In this discussion with one of the pioneers in resale – thredUP founder and CEO, James Reinhart – we look at what’s powering the category, the challenges of making resale work financially, understanding consumer preferences, and how mainstream retailers are adapting their business models to accommodate secondhand. We also take a peek into the future looking at how resale is evolving and how new technologies like AI are changing both operations and customer experience.
20 MINUTE KEYNOTE
James Reinhart, CEO, THREDUP
Neil Saunders, Managing Director, GLOBALDATA RETAIL
AI has become a game-changer for brands looking to build and scale global movements. By leveraging AI’s advanced data analytics and predictive capabilities, brands have the ability to collect real-time feedback from customers, transform their digital strategies, and boost customer engagement. Join Jonathan Yaffe, CEO & Co-Founder of AnyRoad, and Patrick Lowe, Head of Partnerships at LaLiga North America, as they discuss how brands can harness the power of AI to forge global connections and elevate customer experiences.
20 MIN KEYNOTE
Patrick Lowe, Head of Brand Partnerships, LA LIGA NORTH AMERICA
Jonathan Yaffe, CEO, ANYROAD
What circular business model (repair, rental, resale) offers the biggest commercial opportunity for brands?
How can brands and retailers incrementally facilitate a shift to a more circular pattern in consumption without alienating consumers and losing revenue?
What part can technology play in this?
How to make it work commercially and make it operational?
40 MIN PANEL
Shraysi Tandon, Co-Founder/CEO, KIDSY
Kirsty Keoghan, Global GM of Fashion/Apparel, EBAY
Terry Boyle, CEO, TROVE
MODERATOR: Thomaï Serdari, Clinical Associate Professor of Marketing, NYU STERN SCHOOL OF BUSINESS
Why create one new fan when you can build generations of enthusiasts?Immersive, participatory, and story-rich, experiences and brand homes are key for driving emotional engagement and building loyalty. Every sense is engaged as guests see, touch, feel, and smell the subject, product, or place. Join BRC Chief Creative Officer, Christian Lachel for a conversation on how brands can use sensory storytelling to build greater brand affinity, increase sales, and the transformation of casual consumers into passionate brand advocates.
20 MINUTE KEYNOTE
Christian Lachel, Chief Creative Officer, BRC IMAGINATION ARTS
Joanna Hobday, CEO, BRITE MANAGEMENT
In an era where consumers expect more from the brands they engage with and crave authenticity, it’s essential for businesses to connect with their customers on a human level. RetailWire’s CEO, Dominick Miserandino offers insights into what retailers can learn from the power of a personal brand. This session will explore strategies for building communities and networks, fostering authentic relationships, and inspiring innovative approaches to your business. Dominick’s relatable stories will give you strategies to deepen connections with both customers and team members and transform the way you think about brand building.
Dominick Miserandino, CEO, RETAILWIRE
How is technology used to create a connection with the customer and improve customer experience?
Looking at use cases of AI to achieve production efficiencies, drive revenue opportunities, and create hyperpersonalized experiences
Predicting consumer behaviour through the use of AI and machine learning
30 MINUTE PANEL
Omer Iqbal, SVP – Digital and Technology, SHISEIDO
Jessica Lachs, Global Head of Analytics & Data Science, DOORDASH
Ranjan Roy, VP of Strategy, ADORE ME
Yang Lu, SVP, Global Commerce and Customer Engagement Solutions (Coach, Kate Spade, Stuart Weitzman), TAPESTRY
Pratik Bhadra, CEO – North America, NETCORE
MODERATOR: Adam Blair, Editor, RETAIL TOUCHPOINTS
No other practice has shifted so fundamentally in marketing as that of a social media manager. What started as a simple community role, has now morphed into a hybrid expertise requiring creative thinking and strategy in equal parts. What’s more, social media has become the new mass channel but with wildly different rules of engagement. For brands, it means much less control and predictability from a media and campaign reach standpoint. Brands and legacy agencies alike haven’t caught up, applying outdated approaches to an ecosystem that refuses to abide by them. In this session, the co-hosts of the social media and culture podcast, House of Content, break down the common challenges brands and agencies phase, setting three commandments to live by on organic social:
Social media isn’t free media, scoping for production and reach.
Trends do not make a social strategy, brand platforms are still needed.
Creator-led means you need to let creators lead.
With over a decade of experience unlocking the power of social for Fortune 500 companies like Behr Paint, Sephora, and Burger King, Janni, Christine, and Melissa are ready to shake up social as we know it.
30 MINUTE PANEL
Janni Widerholm, Head of Social & Podcast Host, HOUSE OF CONTENT
Melissa Kontu, Podcast Host & Social Creative Lead, HOUSE OF CONTENT
Christine Göös, Podcast Host & Sr. Director of Marketing, HOUSE OF CONTENT